"When you hear the word language you will probably automatically think of words, either spoken or written. Words are an important part of communication between human beings. But the media does not communicate with words alone. It can also use pictures and sounds to convey meaning. Indeed, some media can work purely in a visual language, through pictures that you can understand in the same way as words."
Source: Wall, Peter. "Key Concepts Language." Media Studies for AQA GCSE. London: Collins, 2007. 8. Print

In these assignments you will learn

  • about the importance of visual language in considering media products,
  • about the idea of connotation.
  • that narrative, which determines how a media product is organized, is important in determining how we respond to a product.
  • about the concept of genre and how it is used to link together products that share similar characteristics.
Source: Wall, Peter. "Key Concepts Language." Media Studies for AQA GCSE. London: Collins, 2007. 33. Print

Web definitions:
Connotation and Denotation

    • If denotation is the dictionary definition of a word, its precise meaning, then connotation is the word's meaning by association those meanings which are conventionally related to it. For example, a red rose connoting 'love'.


  1. Denotation and Connotation - Read the lesson then listen to the Voicethread.
  2. Captions
  3. Cropping
  4. Digital Footprint using Scratch
  5. Layers and Manipulation
  6. Creative Rights
  7. RUN Strategies
  8. Book Cover
  9. Narrative and Genre
  10. FYI - Image Analysis - Arnold
  11. FYI - Elephants and Wolves
  12. FYI - Markham Nolan: How to separate fact and fiction online (TED talk)
  13. FYI - Reading the Media: Journalists Detect the Fakes Link to Poynter.org - Photo manipulation
  14. FYI - Reading the Media: Tomb of the Unknown Soldiers - Link to Poynter.org - Timing is an issue
  15. FYI - Reading the Media: 11 Viral Photos that AREN'T Hurricane Sandy - link to BuzzFeed
  16. FYI - Reading the Media: Sorting the Real Sandy Photos from the Fake - link to The Atlantic
  17. FYI - Art and Technology