Assignment 1
  1. View the 3 advertisements on Don't Buy It - Get Media Smart!
  • What is the target audience for the Pepsi commercial? What is the evidence?
  • What is the target audience for the Levi's commercial? What is the evidence?
  • What is the target audience for the Philip Morris commercial? What is the evidence?

Sample Advertisements for assignments below:
Additions - International and Others

Assignment 2 - Advertisement
  1. From the list above find an advertisement that appeals to you. Copy and paste the link to it here: http://www.youtube.com/watch?v=ssqFtFjDfFI&feature=youtu.be
  2. View the advertisement several times then answer the questions below about the message in the advertisement.

Assignment 2 Questions
  1. Who created the message? T-Mobile
  2. Why is this message being sent? What is your evidence? To show how fast T-Mobile allows NBA fans to stream updates because they show Dwyane Wade posting a video to help him ,but a lot of people started commenting nonsense on the video.
  3. What is the target audience? What is your evidence? The target audience is NBA fans because the commercial showed many NBA fans talking and wanting to get Dwyane Wade.
  4. How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? Different people might understands this differently because they might not get what the commercial is trying to show immediately until the end.
  5. How do you feel after seeing the commercial? How does it appeal to your emotions? I feel pretty amused after seeing this commercial because it appealed to my emotions by making me laugh at how the people wanted Wade so bad.
  6. Would you buy the product? Why or why not? Yes, I would because I would be able to send fast and HD videos online according to the advertisement.
  7. What creative techniques are used to attract attention of the target audience? (see bullet list below)
  • logo (when and where?) 0:59 in the middle of the screen on black background.
  • lighting? (bright? dark?) Bright
  • camera angles Side angles, straight angles
  • distance of shot (close-up, medium, long shot) close-up, medium, side shot, long shot
  • number of shots 48
  • sound track retro music
  • special effects none
  • characters (people and/or animals or animated product) Dwyane Wade
  • celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) He is doing this to promote T-Mobile and its fast streaming. No, I don't think they actually use it because they are most likely paid to be on the commercial.
  • costumes none
  • setting Bathroom

Assignment 3 - Advertisement for a different target audience
  1. From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
  2. Copy and past the link to it here: http://www.youtube.com/watch?v=ksowpCTfEgs&feature=youtu.be
  3. View the advertisement several times then answer the questions below about the message in the advertisement.

Assignment 3 Questions
  1. Who created the message? Life Water
  2. Why is this message being sent? What is your evidence? The message being sent is that life water gives life to who ever drinks it and is "thrillicious" because it is stated at the end of the commercial.
  3. What is the target audience? What is your evidence? The target audience is most likely adults who exercise so will need a refreshing drink like life water to drink to quench their thirst.
  4. How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? Different people might just ignore the video since its just might be another beverage for them.
  5. How do you feel after seeing the commercial? How does it appeal to your emotions? I very amused by the commercial but pretty bored at it as well because
  6. Would you buy the product? Why or why not? Yes, I would buy the product because by the way the commercial presents it, the Life Water looks pretty refreshing.
  7. What creative techniques are used to attract attention of the target audience? (see bullet list below)
  • logo (when and where) At the end of the commercial and in the middle of the screen
  • lighting? (bright? dark?) dark
  • camera angles Side Angles, Straight Angles, Downward Angles
  • distance of shot (close-up, medium, long shot) Close-up, medium, short shots, and long shots
  • number of shots 38
  • sound track Triller by Michel Jackson
  • special effects Burning lizard butt for brief second (0:49)
  • characters (people and/or animals or animated product) Lizards, Grasshopper, and Unknown Women
  • celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) Unknown Celebrity
  • costumes None
  • setting White stage