Marketing16TORR


 * Chapter 1**
 * terms to know: Popular Culture**

In this chapter they introduced what Popular Culture is and they gave us examples about people that are famous today. Stars like Justin Bieber and Miley Cyrus started out as ordinary people like us but they both got noticed by the internet/ TV. Justin Bieber got noticed by a producer, Scooter, from seeing his YouTube videos and Miley Cyrus got popular by her own television show on Disney, Hannah Montana. Justin Bieber was very talented but not talented enough to control and begin his own career, but with the help of Usher he got to sign his first recording contract. Like Rebecca Black, she posted a music video on YouTube and about a week later she already had about 6 million view, but soon she began having lots of critics and people mocking how she was. Not all people are lucky with their talents, but some that are, are noticed from very common areas that we use today,


 * Chapter 2**
 * Advertising**

Advertisement is usually used when a store, product, or any kind of news would want to grab the attention of the public. Many years ago, advertisement was found in News Papers. It didn't really have much details on it just plain white paper. Now today advertisement is used everywhere. The best way for people to grab to view advertisement is by watching a commercial, especially when its made funny. When it's funny it grabs a lot of teen attentions and from there they spread it to friends. Usually in this way store's or restaurants are recognized by the type of commercial advertisement it puts out. Advertisement are seen everywhere, on the internet, television, newspapers, banners, billboards, buses and etc.


 * Chapter 3**
 * How Advertising works**

Advertisement works in many different ways to catch peoples attention. Some are more eye catching that others. For example: most of the advertisement include slogans, fear or insecurities, things that can be memorable, and action words. Just like for the shoes Nike, they have "just do it." McDonalds has "just lovin it." Other slogans are more catchy than others like for the cheerios, "cuckoo for coco puffs." Other advertising may have prizes, free things, games, and etc that catches your attention really easily. Advertising usual has something that connects to the five senses, so in that way the add gets stuck in their head. For example in car commercials they can have some kind of a jingle that can easily get stuck in your head.