Analyze+Ad+AG


 * 1) Who created the message? Microsoft
 * 2) Why is this message being sent? What is your evidence? The message is to provide help to others on communication or to the disability. The is evidence is the the video showing other real videos of people who has disability getting help.
 * 3) What is the target audience? What is your evidence? People with disability and those to live far away from their family. My evidence is the number of people being showed of their disability and an army family.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * 5) Which **language of persuasion** is used in the ad? Provide evidence from the ad. Used in this text is people being helped by advance technology. The types of persuasion used has gotten the help the need to do to enjoy or to have one more chance in life.
 * 6) Would you buy the product? Why or why not? I would buy the product because it gives me use of communication to see my family from all around the world.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?): At the end of the ad, right when there is 11 seconds on the computer, also at the 53 seconds.
 * lighting? (bright? dark?): Bright
 * camera angles: It was more of the close up and above or taking up the whole figure, sometimes just half of the image
 * distance of shot (close-up, medium, long shot): Mostly be close up shots and some are medium
 * number of shots: 56
 * sound track: It was more of upbeat
 * special effects: There is none
 * characters (people and/or animals or animated product) Just people and some animated product
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) There was the NFL player
 * costumes: none
 * setting: it just people with real life situation
 * other?


 * Background Information: Language of Persuasion**
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.