Reading+the+Media+FS


 * Objectives: Students will**
 * 1) identify characteristics used to "read" an advertisement.
 * 2) describe the connotations for the advertisement.
 * 3) explain why "reading the media" includes understanding both text and images.


 * Example**: **Reading the Media RGC**


 * Copy the information below. Create a link on your Table of Contents page called Reading Media //initials//.**
 * Past the information below onto your new page.**
 * Then complete the assignment.**


 * Resources:**
 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers


 * A. Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:** Voting

http://www.orlando-times.com/top_news_127.html
 * B.** **Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.**
 * Context:** I found it in The Orlando Times newspaper
 * Link:**

C. B**y paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors:** The way I read this advertisement is by understanding the order in which it goes. The color that is used helps all the words stand out and making it easy to use. The way the color is used is good because it helps readers of all ages see the words with ease because of the color combination. There is no frame around the ad, but there is a line in the middle of it that may allow the writer to set apart the different sections of the advertisement. The size is normal because it focuses on one topic and that is voting. The matter of this ad is to tell people that they have a choice in deciding the future of America by voting for president. The text says that we should vote.
 * **color-** Red, white, and blue. Very patriotic
 * **framing-** None. A simple line in the middle separating the parts
 * **composition-** Large text.
 * **size-** Normal
 * **type of shot - ** Straight
 * **subject matter, including people - ** Voting
 * **setting-** None
 * **lighting-** None​
 * **pose-** None
 * **text-** Both large and small
 * Paragraph Here:**


 * D. Think about the connotations that you find in the images.**
 * 1) **Do you find these appealing?** I find these appealing because I know that a large amount of Americans do not vote for president and this ad just encourages people to vote.
 * 2) **How do you feel they will appeal to other people, of different ages and gender?** I think depending on who reads it, it will raise awareness and will not make a difference no matter age or gender.
 * 3) **How do the images relate to the product that is being sold?** The images are simple and are more about the design than the picture. However the picture does allow a reader to see the words and understand them better.


 * E. Connotations here:**
 * You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words.**
 * Answer here:** I think the expression "reading the media" is used here is because even if you did not have any words on your ad, some people will claim that they can guess what the ad would be about. On my ad that may not be the case but it depends on which ad is being shown.