MarketingBG15

This chapter is about how kids are exposed to advertising and how ads have become more persuasive and effective over the years over the years. It also tells us what pop culture is and how to tell what the intention of the advertisement is to tell if you actually want the #|product or not. It also states that major #|companies invest a lot of money in popular TV shows and movies to embed their products in the program hoping to gain a consumer's brand loyalty. Lastly, the chapter tells us that over the years becoming a pop culture icon has become a lot easier than before with social media.
 * Chapter 1 - The Makings of Pop Culture**

This chapter is about what the types of advertisements are and what the #|history of advertising is. They started with how early advertisers started to advertise, and hot it has developed over time to the advertising of today, modern advertising. Modern advertising is a completely new ball game compared to how it was in the early days of advertising. Then the chapter goes into a section about how advertisers don't only want you to but their product they want your friends to also. They believe that if your friends #|buy the product and tell you about it, you will have a better chance of buying it.
 * Chapter 2 - Advertising's Influence**

Chapter three talks about the different ways advertising not only has become more common but also more persuasive and effective over the years. They do this in many different ways. One of them being placing different tools that advertisers use in their ads to persuade people to buy or use their products called tools of persuasion. Another topic is the way advertisers try to appeal to all the senses of a human being has so their ads stick in their brain. One last way have become more effective is that advertisers will make games to go along with the advertisement so that the consumer will become engulfed in the game and have a better chance to buy or use the product.
 * Chapter 3 - How Advertising Works**

Chapter four tells us about the way ads are directed at certain groups of people like kids and adults. Most ads target the group of tweens because they are the most easily persuaded group that actually has the independence to buy products. Another way advertisers target is buy broadcasts commercials on kids television show because it is proven kids can recognize brands at a very young age, so they want to expose them to the brands at a young age so when they become old enough to buy the product they will. Eventually, the FTC placed restrictions on advertisers broadcasting false information on their commercials because children can't tell the difference from a toy doing something on TV that it can't do in real life, and they feel that's taking advantage of their young age.
 * Chapter 4 - Targeted Messages**

Chapter five explains how celebrities have had a huge affect in advertising. One way they have a had an affect is the way companies will hire a celebrity, so they can talk on a commercial saying how much they love it hoping that people will buy it because they like it. This chapter states how to point out when a celebrity is lying and just endorsing a product to make even more money than the millions they are already paid. The celebrities don't even have to be actual people. When a company makes movies and the characters becomes famous, and a different company wants to make money by selling product that relate to that character, the original company receives the payment.
 * Chapter 5 - The Power of Celebrities**