MarketingSS15


 * On MyOn read The Big Push: How Popular Culture is Always Selling. - Create a wiki page called Marketingyourcodeinitials. Write a paragraph summary of each of the chapters in the book. Create a list of the marketing terms from each chapter. Correctly use the marketing terms, for instance popular culture, in your paragraph summaries. Do not copy and paste. Write the summaries in your own words.

Chapter 1 paragraph summary: Popular Culture is all around us. It is what the general group of people in an area are interested in. An example is the NFL, Katy Perry's music, or Cocacola. We see this everyday, and it reflects on the decisions we make. Billboards are everywhere, and almost every time we play a game on our phone or tablet, an ad pops up. Websites usually have ads called banners, which are usually located in a place easily seen, and attracts attention to itself. Now, more and more teens have phones, jobs, use electronics, and spend money than ever before. For instance, Justin Bieber, a renowned pop star, became famous through Youtube, a video sharing website used by billions of people today. Bieber's music plays a huge role in pop culture today because it includes aspects that appeal to a widespread of people across a society, like the United States, Europe, South America, or perhaps something smaller, like Canada, France, or Japan. Pop culture is also sometimes called mass culture because it appeals to a large mass of people. Usually the common people decide what is popular now a days, but media companies and large corporations are becoming more and more influential in recent times. For instance, you may only listen to a certain comedian because he is used in a certain commercial that happens to be funny, or is used in a popular website. Companies even tell DJs what to play on radio stations because that is what they think will be most profitable. Although this happens, consumers, people who buy a product, or use a product, etc., turn away from mass-produced entertainment by watching plays, independent movies, listen to local comedians, listen to local music, etc. The internet, which is virtually available to everyone, gives people the choice on who is popular, and who they listen to, and who will be successful. Because of this, independent movies like //Little Miss Sunshine// won awards. The internet also makes things famous, but in a negative way, such as pop star Rebecca Black, who has been criticized on the lyrics of her song "Friday."

Chapter 2 paragraph summary: Advertising probably plays one of the biggest roles in marketing. Advertisements have been around since the first published newspapers. The difference between ads back then versus now is that then, the ads were usually text heavy, used great detail, and were usually black and white. Now, ads appear everywhere and we can't escape them. They usually use pictures, ones that are colorful and stand out, and slogans or catch phrases. Today, ads also use pictures, like a picture of a wrestler in their ad, to depict that if you use the product, you are cool, daring, or other words explicitly used by men. Companies pay big bucks to advertise, mainly because it attracts people to their product, and makes their company sound good. Ads have been taken so far that now you can even post social ads on social media like Facebook. Consumers have been reached a lot easier by the use of ads by the media. Remarkably good, funny, or touching ads are usually shared by friends, increasing the wide spread of the ad. Another commonly used tactic is using models and celebrities to advertise products. This boosts popularity, especially if the ad is funny, which will lead people to sharing it with friends.

Chapter 3 paragraph summary: Companies use persuasion in their ads. If you see a commercial or pop up ad, it might say call now, download now, visit our website, etc. Other ads persuade you to use the product. A face wash commercial may mention something about acne. A food commercial may mention something about a weight issue. A toothpaste commercial will probably mention yellow teeth or bad breathe. All of these are examples of preying on fears or insecurities, a very efficient method of advertising. Advertisements also make their products more appealing, such as making something whiter, shinier, or look tastier. A company might also play a celebrity's music in their ad. This is a great marketing tactic. This may seem silly, but companies use certain colors that represent and give auras that match their commercials or ads. Something else commonly used is bribery, like BOGO, special codes, etc.

Chapter 4 paragraph summary: Something used today is targeted messages. Companies like to target their ads to children, tweens, and teens because they have more access to money than ever before. Many teenage girls will buy certain clothes to fit in. Even though certain trends change, companies hope to create long lasting, loyal customers. Product placement, where a company pays to put their product in a movie or video, is commonly used today, like how a movie will feature a character drinking CocaCola or using an IPhone. This is so common, that we often disregard it. Companies will also create contests, like a company like Nike, who created a dunk contests, where the winners would get to go to Spain and play in a pickup game against other winners. Ads will also be put through Facebook and twitter. A big concern is that critics are concerned about too much ad exposure to the youth.

Chapter 5 paragraph summary: Something used commonly is the placement of athletes, celebrities, actors, or known figures in ads. People want to copy their idols, so they buy the product. Another thing companies do, are licence characters. Nickelodeon licenced Spongebob, so every time someone makes a spongebob product, the company makes big bucks.