ad+analyzation+cj15

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? The advertising department of Heinz ketchup
 * 2) Why is this message being sent? What is your evidence? it is sent so people could buy ketchup because the ketchup bottle is shown frequently throughout the commercial.
 * 3) What is the target audience? What is your evidence? it is for people who are big game fans because it shows the ketchup being used for tailgating around a sports stadium.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? the commercial probably be funny to kids because they laugh at anything.
 * 5) Which **language of persuasion** is used in the ad? Provide evidence from the ad. a catchy tune is shown in the ad so that it gets stuck in your head and you remember it.
 * 6) Would you buy the product? Why or why not? no because is not funny and it does not make any sense
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? the logo was shown on the ketchup bottles
 * lighting? (bright? dark?) bright
 * camera angles. straight and diagonal
 * distance of shot (close-up, medium, long shot) close up
 * number of shots. 28
 * sound track. a musical beat
 * special effects. there were no special effects
 * characters (people and/or animals or animated product) a police officer, bridesmaids,a sicilian, a guy who works at a hot dog stand, sports fans, an old lady, and a little kid.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) there are no celebrities
 * costumes
 * setting. in a coffee bar, at a hospital, a hot dog stand, a stadium, at a wedding, and a picnic
 * other?

Language of Persuasion

 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.