Analyze+Advertisements+CC15


 * Assignment**
 * **View the Super Bowl 2014 advertisements in the list below.**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) Who created the message? Microsoft
 * 2) Why is this message being sent? What is your evidence? To convince the audience how much technology has helped those in the world and to buy Microsoft because they support what they are doing.
 * 3) What is the target audience? What is your evidence? To all those whom technology has helped.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Based on what the person has gone through in their life they could interpret the message differently. This video shows a lot of people with disabilities, and how technology has helped them and that could change many people's views on Microsoft.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. The language of persuasion used in this text is shots of people being helped by this technology and people being happy using it. The types of persuasion used in the video is plain folks, repetition and warm and fuzzy.
 * 6) Would you buy the product? Why or why not? Yes, I support Microsoft and I need a new computer.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) upper right corner during the whole video
 * lighting? (bright? dark?) bright and easy to see at all time
 * camera angles- there are many camera angles from close up to far away; to above, below, left and right.
 * distance of shot (close-up, medium, long shot) The shots vary from close-up, medium, and far away throughout the video and there is not just one type of shot.
 * number of shots 56
 * sound track It is an upbeat song that brings you into the commercial.
 * special effects There are none. Although the words on the screen are being read as they appear, and the slide transition is impressive and could be considered special effects.
 * characters (people and/or animals or animated product) People who have benefited from technological advances.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) There were no celebrities advertised using this product in the video, it is just regular people using technology to benefit themselves/others.
 * costumes There were no costumes, just average peoples outfits.
 * setting The setting varied throughout the video.