Service+Movie+KC


 * Product Purpose and Message:**
 * 1) **What is the message of the movie?** The message of this movie is to get people to realize the effects of animal abuse and rescue these animals.
 * 2) **Who does this movie represent (who might really create a movie with this message)?** The movie represents the ASPCA, shelters, and the people who might be standing up against animal abuse.
 * 3) **What is the target audience?** The target audience is everyone watching TV, especially the people who were planning on adopting and rescuing animals.
 * 4) **What creative techniques will be used to attract attention and make an emotional connection with the target audience?** The video can utilize sad, slow music to represent the sadness these animals face, and then happy, upbeat music to show the animal's emotions after being rescued and adopted.
 * 5) **How might different people understand this message differently?** People might interpret this differently by thinking that you //have// to buy shelter animals instead of adopting from a breeder. While it is not bad to adopt from breeders, it is very thoughtful to adopt from a shelter and save an animal.
 * 6) **What values, lifestyles and points of view will be represented in, or omitted from, this message?** The point of view is for people who want to adopt the shelter animals. The lifestyle that might be omitted might be the people who abused the animals.


 * Production Process**:
 * 1) **Please list the first names of the group members.** Grace K., Isabel, Donte
 * 2) **Who in the group has a camera to use? a tripod to use?** Donte, tripod pending
 * 3) **What props will be needed? Who will arrange to bring them?** None, we are not doing a skit
 * 4) **Are costumes needed? Who will arrange to bring them?** Regular clothes
 * 5) **What is the setting? (Pretend setting for the movie)** School and possibly Isabel's house
 * 6) **Where will you film on campus?** The field with trees and nature in the background
 * 7) **What camera angles are planned?** some will be angled down at pets, others will be angled towards the people's faces while talking
 * 8) **Which close-up, medium range and long range shots are planned?** close-up of dogs in cages, medium range shots of people talking about the topic, probably no distance shots
 * 9) **How many shots do you estimate you will have in the movie?** At most, 9
 * 10) **How long do you estimate the raw footage will be?** 10-15 minutes

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Every year, millions of animals are abused. Animal cruelty has been a problem in our society, and it still continues to grow. • Dogs, cats, horses, and more are abused each year for different reasons, such as for entertainment and profit. • It's not only domesticated animals that are abused, but also animals that live in the wild. • These animals are not able to speak up for themselves, and they need a voice to save them from this abuse.

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