MarketingLJ115

This chapter discusses many many things. One main topic it discusses if pop culture. These things are made popular by consumers. Things that become pop culture can be discovered in many ways, one big way being the internet. Things that are popular, or part of pop culture are most of what you hear on the radio, see on tv, and hear about in magazines. The chapter also discusses how the fame people get from places like Youtube, isn't always positive, such as Rebecca Black. A lot of examples are also made with Justin Bieber. It also tels us that advertising is everywhere.
 * Chapter 1:**

Chapter 2 discusses many things. The main topic being advertising in general. It explains how advertising, brand names, jingles, they're everywhere. These things help companies get more sales. It also mentions how if you see an ad or game associated to a product, it also influences your opinion on the product. It talks about how ads are not allowed to be lies, or false advertisements. It explains that the goal of advertisers is for their ad to do viral. This means that it will be massively shared throughout a lot of people. One person shows another, and then another, and then another, and they show all their friends and it's all over the internet and eventually everyone knows about it.
 * Chapter 2:**

Chapter 3 is packed with information. It begins by explaining that ads are very persuasive. Using this persuasion, they attempt to convince you to buy the product. One thing they do is try to appeal to your senses. Ads may use models to make you want to buy a product. One common thing they do with food advertisements is make the food look much better than it actually will if you buy the food. Many companies use online games to bring attention to the product, special codes you get with the product unlocking things in the game, making you want to buy the product. The chapter also discusses how important brand recognition is.
 * Chapter 3:**

This chapter explains several things, one being how ads are targeted towards certain groups of people. An ad may be targeted towards people in a specific age group, gender, job, etc. Using this targeting method increases sales because it draws the attention of potential buyers. These targeted ads are placed in certain places where they think that the target audience will see it. Certain ads may be placed on billboards, tv commercials, magazines, websites, and pretty much anywhere else. Another thing it explains is that a lot of ads are targeted at "tweens." This is because people of this age usually have spending money from odd jobs, thus they can get the product. Or, since they happen to be at an age where they're very convincing, they can convince parents to get it for them. Another thing companies want is brand loyalty, if someone buys from a certain brand a lot they will be loyal to the brand, buying from their often because they have for a long time, this makes the companies more money. It also explains how product placement is absolutely everywhere. It also explains how children need to be protected from advertising.
 * Chapter 4:**

Chapter 5 explains how celebrities influence our opinions of products. If we a celebrity wearing something or using something we are more likely to want to own it or use it ourselves. It tells us that celebrities get paid lots to use certain products, wear certain clothing, even eat certain food. Monkey see, monkey do. That's how the most people are with celebrities. It describes licensed characters and how they work. Sometimes these characters will also have products associated with them, such as the toys from Toy Story that can be bought as real toys. Other companies, though, cannot use these characters without permission because they are owned by Disney. Other things such as video games are made including these licensed characters. It finishes by explaining that certain characters cannot be used in advertisement because they attract the attention of children towards sugary foods. Which could lead to unhealthy decisions on food.
 * Chapter 5:**