AudienceICS16RAP

Who created the message?
 * Volkswagen created the message.

Why is this message being sent? What is your evidence?
 * The message is being sent because they want to persuade you to buy the new car and it is a family friendly car. My evidence is Darth Vader and they were using him to advertise the car.

What is the target audience? What is your evidence?
 * The target audience is Star Wars fans and families. My evidence is the video is called "The Force" and that is from star Wars and also Darth Vader.

How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * Different people might understand this video differently because they may not know who Darth Vader is or they might not understand the qualities of the car. My evidence is Darth Vader.

Which language of persuasion is used in the ad? Provide evidence from the ad.
 * The language of persuasion used for this ad is association. My evidence is the character from Star Wars.

Would you buy the product? Why or why not?
 * Yes, i would buy the car because it is very nice and seems like a good car for my family.

What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * Some creative techniques used attract attention of the target audience is the logos, lighting and it was bright in the video, the clips were medium, and the costumes.

logo (when and where?

lighting? (bright? dark?)

camera angles

distance of shot (close-up, medium, long shot)

number of shots

sound track

special effects

characters (people and/or animals or animated product)

celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)

costumes

setting

other?