AUDIENCEICS16ALV

ASSIGNMENT- https://www.youtube.com/watch?v=irJMiGqm4XA&feature=yo utu.be
 * 1) Who created the message? The Doritos Company created the message.
 * 2) Why is this message being sent? What is your evidence? It's being sent to get people to buy their product. This information is valid, because that is the definition of an advertisement.
 * 3) What is the target audience? What is your evidence? The target audience is really a range of all ages. It's funny, has idiotic adults, a kid, and Doritos in general are for everyone.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Depending on the commercial, a black person may take offense to commercials with white people or different versions of that commercial with all black people. Another really Catholic person may take offense if someone makes a joke that says something about that Religion, or say His name in vain.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. The language is comedy. It's not sad like the microsoft commercial. When something is funny, people laugh and they might think that if the commercial makes them smile, the product might make them smile, but think that subconsciously. It's funny, because the adult believes that a kid actually sent him to the future.
 * 6) Would you buy the product? Why or why not? I would buy the product because if the commercial makes me smile, the product might, as well. Plus, the kid tricked an adult to get the Doritos. They must be worth it (Speaking of the minds of everyone in the world, not just me).
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?