Reading+Media+FD


 * Resources:**
 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers

Context:This is a advertisement for students because they need highlighters for school.
 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

Link: []

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: My eyes go straight to the text "highlight my life" because it is highlighted. Paragraph Here :
 * color: White, yellow, pink and blue.
 * framing: black small.
 * composition
 * size: small
 * type of shot: close up
 * subject matter, including people
 * setting
 * lighting
 * pose
 * text


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing?
 * 2) How do you feel they will appeal to other people, of different ages and gender?
 * 3) How do the images relate to the product that is being sold?

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here:
 * E. Connotations here:**



Above we see an ad for a scanner printer. You can find this ad in magazines about technology, computer accessories, and multiple purpose products. The consumers are those who keep up with technology. The ad also claims that "IT'S THE ULTIMATE COMBINATION." I found this ad on http://computershopper.com/ > You read this ad by looking at the center of attention, the printer in the middle. You also see another important factor in the ad in the letters up top in blue. They draw viewers attention because they're at the top, big letters, fun, blue color in the boring, grey back round.
 * color: Black, grey, white, orange, and blue.
 * framing: Not following rule of thirds, attention in middle.
 * size: Fairly small
 * type of shot: Medium
 * subject matter, including people: Subject matter focused on printer scanner.
 * setting: Grey room
 * lighting: Light focused on right, darker as turning to left.
 * pose: Slanted upward.
 * text: Mostly small, big at center point.
 * composition: Slanted as to look higher and more powerful. Giving more in the light to the middle as to give emphasis on how amazing printer is. Big, blue letters above it to give color and subject up beat preciseness.


 * 1) Do you find these appealing? Some what.
 * 2) How do you feel they will appeal to other people, of different ages and gender? I think older people would most likely like the product more then little kids. Gender varies. Some male may like it more then most female yet some female may like it more then most male.
 * 3) How do the images relate to the product that is being sold? Because it's really the only picture being shown.

Reading is used with a product's picture in an ad to give different type of viewers different ways to look at the product and ad.