Ad+Analysis+LV

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad.
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?


 * Answers:**
 * 1) ====**Heinz Ketchup created the commercial.**====
 * 2) ====**The message is being sent to the world so more people can buy their product.**====
 * 3) ====**The target audience are the people in the commercial.**====
 * 4) ====**They might understand the video that either it's easier to take out of the bottle or to buy more of their products. Or buy more glass bottles than plastic.**====
 * 5) ====**The language of persuasion in the video is, Association, Bandwagon, Bribery, Humor, Plain folks, Repetition, and Warm and Fuzzy.**====
 * 6) ====**Yes I would buy the product. I would buy the product because it's what you use for food and it wouldn't be good without it. Also because their product is the main one I really use.**====
 * 7) ====**The creative techniques are that they make people from weddings use it, sick people, families,** **restaurants, etc.**====
 * ====**On the bottle. Every slide.**====
 * ====**The lighting is bright always.**====
 * ====**Camera angles are wide screen and close ups.**====
 * ====**The distance of the shot most of the time was medium shot. some close and so far.**====
 * ====**The number of shots were 28.**====
 * ====**There were no special effects.**====
 * ====**There were people, just not anyone I know.**====
 * ====**There were no celebrity's In this video demonstrating anything.**====
 * ====**Outer camp wear, police clothes, wedding dresses, all body casts, and more.**====
 * ====**The setting in this video is everywhere but mainly outside during parties and camping.**====