Marketing+ICS16OWE

= The Big Push: How Pop Culture is Always Selling =

Chapter 1: The Makings of Pop Culture
Advertisements are everywhere. Advertisements are always trying to persuade you to buy or invest in their product. They are on billboards, websites, and even in your own school. These advertisements can change choices. Pop culture effects advertisements greatly. Pop culture is an aspect of culture that is liked by many people in a society. It includes things like movies, TV shows, music, magazines, and many other forms of entertainment. Some people don't like pop culture because they do not think it has great quality. They like quality over popularity. Large media companies use specific things you may like to draw you in to buy their product. Other companies use pop culture in a different way. If a specific type of thing has become very popular, the company will probably try to make more of that type of thing to attract the crowds that like that type.

Chapter 2: Advertising's Influence
Advertising is everywhere. You may see ads on the sides of websites or billboards on the streets. But sometimes advertising isn't always obvious, sometimes advertising are harder to spot. Some companies can pay movies to have characters to wear their products hoping that other people will copy the movie stars. Advertising has been around for a long time but the first print advertisements date back to the 1700's. They were ads that appeared in newspapers. The first advertisement agencies appeared in the 1800's to sell newspaper space to companies. By the 1820's large advertising companies were developing marketing messages and organizing huge media campaigns. Even though advertisements have been around for a long time, the advertisements back then were different that the ones we have now. The advertisements were almost all covered in text and used a nice, friendly tone to precisely describe the product in great detail. Since there were no laws about advertisements, people exaggerated a lot when talking about their product. For instance, medical products claimed to cure someone when they actually couldn't. Today this is known as false advertising. The Federal Trade Commission is the agency that protects consumers from false businesses. In the years to come agencies change they way they advertise by using less words and using pictures. People now use the internet to quickly spread their ad to consumers. If something was made for advertisement purposes they will usually include: a featured brand or logo, people who look like models, or a link to a website.

Chapter 3: How Advertising Works
Advertising messages have become more common, but now many advertisements use the power of persuasion to make you want to buy their product. Ads slogans are used to help people remember their product. A lot of marketing techniques appeal to your emotions like telling you if you buy this product you will finally be happy. Other ads use association to get you to buy their product like showing a famous celebrity people look up to using their product and they hope that people will want to copy their favorite celebrity. Other ads may use fear such as telling you to fix acne or obesity. Other ads use humor to get the ads to stick in your mind. Companies may integrate games or prizes in their advertisements. Advertisement use the senses to help get their ads remembered. For instance they may make their food look delicious. Advertisers also use songs in their commercials to catch peoples attention.