Marketing+NS15

=**Chapter 1**=


 * Justin Bieber's song //Baby// was a hit song in 2011. Everyone hear it in youtube, radios, and concert. But did you know that they are advertising you to buy the album. Sometime we have to be careful at the stuff we are buying. They like to trick you to buy their item in order to make a fortune. Do not judge which one is popular or not. Sometime you buy stuff but the next thing you know, you are imagine it and can't stop thinking about it. But other said it is too dull and does not like the items. The company pay celebrities to act and show people their items. Some shows celebrities doing stuff like wearing the company's outfits or eating the company's food. The celebrity are the companies' secret weapons to advertise you in order to make you but their product. They use colorful slogans to trick you and think that their store is better. You might want to watch out because they are going to capture your attention.**

=**Chapter 2**=


 * Advertising was not created from the future. It happen in the past as well. In the past, they use poster to show of their company like chocolate and Kodak. They were very serious about their company so they make their poster more colorful and decorated to attract the viewers attention. In the future, advertising become really scary because the producer decide to pay attractive people to show the viewer the companies' product. Some show a video of beautiful people eating their product or wearing the product. This capture many people attention and want to buy the product. The producer want to attract consumers in order for them to buy their product. When a video is funny or amazing, the target show it other people which made the video viral. The producer want to make their video attractive so they make it funny and decorated.**

=**Chapter 3**=

The producer of any product wnat to sell product by making their slogan big and coloful that will attract attention. Coca-Cola in the past use big build board. The company made it big and it look like it is real. They use powerful color to represent the color. Each color represent each emotion. They make the sign simple for other to recognize the company such like McDonald and Burger King. Sometime the

=**Definition-**=
 * 1) **Brand loyalty****- A consumer's long term commitment to purchasing a product made by a specific company**
 * 2) **Consumer-** **A person who makes purchase**
 * 3) **Consumer Profile- Characteristics and behaviors that make up a consumer of a specific product of service**
 * 4) **Demographic- A section of the population with certain characteristics, such as age or gender**
 * 5) **Endorsement- Recommendation of a product, often exchange for money**
 * 6) **Franchise- The right of the company to market products related to a certain brand or character**
 * 7) **Hype- Over- the- top promotion of the product**
 * 8) **License- Permission granted by a copyright holder to use content or a character**
 * 9) **Logo- A symbol that represents a company or a brand that is designed to be easily recognizable**
 * 10) **Mainstream- A common activity, idea, or preference**
 * 11) **Slogan- A brief attention- getting phrase used in advertising**
 * 12) **Testimonial- An expression of appreciation or gratitude**
 * 13) **Viral- Quickly and widely spread through electronic communication**