AnalyzeAdvertisementsICS16RUE

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 * 1) ** Radio Shack
 * 1) Who created the message?
 * 2) Radio Shack created the commercial.
 * 3) Why is this message being sent? What is your evidence?
 * 4) To convince people that they have the newest technology. My evidence is that they used old references about the 80s to say that "the 80s want their store back" and it had people from the 80s take out old technology. It then showed a clip of their new store with modern tech and equipment.
 * 5) What is the target audience? What is your evidence?
 * 6) The target audience is people who like technology and older people who grew up with 80s tech because they focused on their new technology and how advanced it is.
 * 7) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * 8) Different kind of people will understand the message differently because older people will understand the 80s message and would probably like the tech comparison more while younger kids would be more impressed by the advanced technology than the 80s references but most people would still find it humorous.
 * 9) Which language of persuasion is used in the ad? Provide evidence from the ad.
 * 10) The company tries to make a commercial that many older people would be able to relate to as they saw many things they saw when they were young by using people and props from the 80s to try to connect with those people and convince them to use their new technology and get up to date with the newest tech.
 * 11) Would you buy the product? Why or why not?
 * 12) I would go to the store and buy their products because the commercial was pretty funny and made their products look advanced and new.
 * 13) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * 14) They used three main creative techniques. The first is soundtrack. They used old music from the 80s along with celebrities and characters from the 80s including Hulk Hogan, Marty McFly from back to the future, and even Chucky. They also used different camera angles to show their new and updated technology and to make it look good.
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?