SuperBowlWM

Marketing is about change--changing people's actions, perceptions or the conversation. Successful change is almost always specific, not general. You don't have a chance to make mass change, but you can make focused change." Seth Godin FYI
 * Super Bowl ad summaries
 * Super Bowl ads 2015 Grading
 * SuperBowl ads worth 4 million dollars (30 second = $4 million & 60 second = $8 million)
 * SuperBowl and Social Media

Language of Persuasion
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.

Create a wiki page: SuperBowl2015codeinitials. Copy and paste the questions below. Select 1 of the Super Bowl ads to analyze. (See links on the top of this page.) The Budweiser commercial is of a lost dog. > https://www.youtube.com/watch?v=xAsjRRMMg_Q
 * 1) What is the name of the ad? URL? **Budweiser: Best Buds **
 * 1) What was the target audience? Explain and provide evidence. The target audience was anyone that was legal to drink and buy beer.
 * 2) Name one Language of Persuasion that was used. Explain and provide evidence. Budweiser uses Warm and Fuzzy language of Persuasion. They also used ordinary people. It's warm and fuzzy because of the music and the feeling of the horses wanting to protect the puppy.
 * 3) Was there another Language of Persuasion that was used? Explain and provide evidence. No, Just the warm feeling of the dog being returned home to it's owner and the horses protecting the dog from the wolf.
 * 4) How did the ad try to emotionally connect with people? Explain and provide evidence. It made us connect with the dog. People usually cry in Budweiser commercials that are placed in the Super Bowl. It makes us feel the warmth of finding our lost dog.
 * 5) How long (seconds) was the commercial? How much would an ad of this length have cost? 60 seconds, 8 million
 * 6) When was it shown in the Super Bowl (which quarter)? Does the timing of the ad make a difference? Explain your answer. N/A. Timing does help, More people watch towards halftime and the end. The last commercials towards the end help the company because there are more watchers.
 * 7) Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why? I liked the ad, and everyone should. Budweiser always produces great commercials that almost make us cry. Everyone in my family loved the commercial.
 * 8) Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer. No, no one in my family drinks beer.