Super+Bowl+Ad+summaries

"**Marketing is about change**--changing people's actions, perceptions or the conversation. Successful change is almost always specific, not general. You don't have a chance to make mass change, but you can make focused change." Seth Godin
 * SuperBowl ads 2017
 * FYI**
 * SuperBowl ads worth 4 million dollars (30 second = $4 million & 60 second = $8 million)
 * SuperBowl and Social Media


 * Language (or Tools) of Persuasion**
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful People**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & Fuzzy**: sentimental images especially of families, kids and animals.


 * Create a wiki page: SuperBowl2017codeinitials. Copy and paste the questions below.**
 * Select 1 of the Super Bowl ads to analyze. (See links on the top of this page.)**
 * 1) What is the name of the ad? URL?
 * 2) What was the target audience? Explain and provide evidence.
 * 3) Name one Language of Persuasion that was used. Explain and provide evidence.
 * 4) Was there another Language of Persuasion that was used? Explain and provide evidence.
 * 5) How did the ad try to emotionally connect with people? Explain and provide evidence.
 * 6) How long (seconds) was the commercial? How much would an ad of this length have cost?
 * 7) Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why?
 * 8) Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer.