Reading+the+Media


 * Objectives: Students will**
 * 1) identify characteristics used to "read" an advertisement.
 * 2) describe the connotations for the advertisement.
 * 3) explain why "reading the media" includes understanding both text and images.


 * Example**: **Reading the Media RGC**


 * Copy the information below. Create a link on your Table of Contents page called Reading Media //initials//.**
 * Past the information below onto your new page.**
 * Then complete the assignment.**


 * Resources:**
 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers


 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:

Context: Link:
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here:
 * color
 * framing
 * composition
 * size
 * type of shot
 * subject matter, including people
 * setting
 * lighting
 * pose
 * text


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing?
 * 2) How do you feel they will appeal to other people, of different ages and gender?
 * 3) How do the images relate to the product that is being sold?

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here:
 * E. Connotations here:**