Audience+and+Message

Deconstructing Media Messages: Creating a magazine cover.




=**Media Literacy Core Concept** #1 – “All media messages are constructed,”=

Essential Questions: //“How was this created? Who made this message?”//
On the link below, view the 3 photos of LeBron James. []


 * 1) **Who is the audience for each magazine? What are the clues?**
 * 2) **What one or two adjectives would you choose to describe how he looks on the cover?**
 * 3) **Magazine covers are also considered advertisements. What techniques does each of the publications use to sell themselves to their readers?**
 * 4) **Notice LeBron’s non-verbal facial expressions; what do they say/reveal to you?**
 * 5) **If you could read only one of these publications, which would it be and why? In other words, which is most appealing?**

View the link below for sample template ideas. []

= = =Assignment:=
 * Your magazine cover must include**
 * 1) Identify the personality of the magazine.
 * 2) Attract the target audience.
 * 3) Lure the reader into the magazine using interesting and appropriate text and images. Remember your target audience.
 * 4) Establish a visual identity (consistent use of format).


 * The following must be included in the design elements:**

See images below.
 * Design Concepts**
 * 1) **Unity** can be achieved by carrying out a common theme in the type styles, photos, story titles and descriptions. Do all the parts work together?
 * 2) Think about **readability**, can you read the type against the background? Is the font type style readable? Are the sentences too long? Are the titles descriptive enough to make you know what the article is about? Does the font type size signify the importance?
 * 3) Does the **photo** or photos support the theme? Does the photo catch your eye? Is it too busy or too simple?
 * 4) How is your **effort and craftsmanship**? Does your cover look professionally neat?
 * 5) Layout, how did you arrange all the elements? Is the type **aligned** flush left, right, centered? Is the type over the picture or a background? Did you add a banner with the issue date, and cost? Does the layout make it easy to read or confusing?
 * 6) Remember to plan for **contrast, alignment, repetition, and proximity**.


 * Technology Tools**
 * 1) You will use Office Draw to create the document.
 * 2) You may search for an image using [|search.creative commons.org]
 * 3) You will have to provide the URL of the source of the image. (Not creative commons or Google but the source of the actual image.) You will need to upload the original image to your wiki page for the assignment.
 * 4) Use [|pixlr.com editor] to modify the image (erase the background and crop, etc.) to prepare the image for your magazine cover.
 * 5) **Fonts**: The price and issue must be a **serif style** **font**. The rest of the text must be in a **san serif style font**. Remember to use no more than 2 fonts styles total on the page.
 * 6) Export the final version as a .**jpeg**, then upload to your wiki page called Magazine CodeName.


 * Your Wiki page will include:**
 * 1) A sentence description of your target audience: age group, interests, economic background, education.
 * 2) The original image and the URL of the source of the original image.
 * 3) The completed magazine cover in English and another version in

=**Spanish Rubric**=

= = =**Technology Rubric (English Version)**=

1.) background 2.) cover image 3.) title 4.) 5 story line titles 5.) issue date & price || Cover is creative, uses all 5 of the criteria listed. Theme of magazine is clearly displayed and attractive. Magazine cover shows creativity and effort. || Cover is creative, uses at least 4 out of the 5 criteria. Theme of magazine is clear. MOST of the magazine cover shows creativity and effort. || Cover uses less than 3 of the criteria. Theme of magazine is somewhat clear. SOME of the magazine cover shows creativity and effort. || Cover uses less than 2 of the criteria. Theme of the magazine is not clear. || 1 serif for small text and 1 san serif for headings. Color scheme used but does not support the identity/focus. || Same font for all text or serif and san serif incorrectly used. No evidence of a color scheme. || Shows limited fonts, color, and text. Lacking in effort and creativity. || Easy to identify title and target audience even from a distance. || 1-2 elements of design are not placed incorrect location on page. Alignment is consistent for most elements. Easy to identify title and target audience even from a distance. || 3 or more elements not in correct location on the page. Difficult to identify title and target audience from a distance. || Page lacks organization with information difficult to find. || 4 out of 6 story lines are accurate for identity and target audience. 1-2 error in spelling or grammar || Text choice is slightly representing the theme of the magazine. 3 out of 6 story lines are accurate for identity and target audience. 3-4 errors in spelling or grammar. || Text does not represent the identity/focus or target audience. Less than 6 story lines are accurate for identity and target audience. Many errors in spelling and grammar. ||
 * ~  ||~ **Advanced = 4** ||~ **Proficient = 3** ||~ **Developing = 2** ||~ **Beginning = 1** ||
 * **Design**
 * **Images** || Cover image is clear. Images clearly identifies/focuses on the theme of magazine. Image(s) directly relates to personality of magazine. Images are edited to enhance the identity/focus. || Most images relate to the theme of the magazine. Images placed appropriately on the page. Images are edited but do not enhance the identity/focus || Image(s) somewhat relate specifically to the magazine. Image slightly distracts from overall message. No image edits || Image(s) does NOT relate specifically to the magazine. Image distracts completely from overall message. ||
 * **Fonts/Color** || No more than 2 fonts:1 serif for small text and 1 san serif for headings. Color scheme used to highlight identity/focus. Contrast highlights elements of design. || No more than 2 fonts:
 * **Layout and Organization** || All elements of design are placed in correct location on page. Alignment is consistent for the elements.
 * **Text** || Text used fits with identity/focus and personality of magazine. All story line titles are accurate for identify and target audience. No errors in spelling or grammar. || Text used fits with identty/focus and personality of magazine.