Find+and+Anylize+RJ13


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?

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 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway
 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here: Kia
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) Who created the message? **-** **Kia.**
 * 2) Why is this message being sent? **- The message was being sent so the people know to buy a car from them.** What is your evidence? **Their showing us the car and logo.**
 * 3) What is the target audience? **- The target audience is about 10 - about 50.** What is your evidence? - **My evidence is that there were kids playing basketball and people on the sidewalk.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? - **I think that they will understand it because its almost the same thing over and over. Their comparing the car to a box and a toaster.**
 * 5) How do you feel after seeing the commercial? - **I feel like buying the car.** How does it appeal to your emotions?- **I****t gets me entertains me with the hamsters and the song.**
 * 6) Would you buy the product? - **Yes.** Why or why not? - **I would buy it because the commercial was good and entertaining with the dancing Hamsters.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) **The logo was at the end and on the car when they showed the car.**
 * lighting? (bright? dark?) **Bright**
 * camera angles- **Some are close up and some are distant shots.**
 * distance of shot (close-up, medium, long shot)- **All of the Above**
 * number of shots- **52**
 * sound track- **Black Sheep**
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions?
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?