Marketing+FB

Radio stations play things that people want to listen to. When many people like certain things, it is called the hype. Pop culture is what is widely known or appeals to a large number across society. The internet is how some things got popular, due to social media. Some stars might have gotten their fame from a TV show, movie, or even YouTube. Some people will like a product because it is the mainstream thing to do.
 * The Makings of Pop Culture**

Advertising has been around for many years. It started with newspapers in the 1700s. Many companies used to exaggerate their product, and say things that weren't true about it. Laws have been set so those companies can't false advertise. Some companies rely on you to spread the word around to your friends. Some advertising on the internet will have you spread the video if you find it funny or enjoy it.
 * Advertising's Influence**

Some tricks of advertising is having testimonials done by people who have used the product, and saying how great it is. Most companies will have a slogan or logo that people associate with that product. Major franchises, such as McDonald's, will try to get your senses moving with things such as food. The food will make you hungry and want to buy that product. They might also have a jingle that people like and it will make them want to try their product. Companies also may set up games for kids to play with codes inside the product, making you buy more to continue playing the game. Colors play a big part too. They may have different colors to make you feel different emotions.
 * How Advertising Works**

In this chapter, they talk about how franchises target messages at certain consumers. This is demographic, advertising to a certain group of people. Advertisers will try to bring people to buying their product if it is the latest thing, or it says it will do something for you, like make you look slimmer. Companies also use product placement, where they pay to put their product in something like a movie or video game. If people see this stuff in their favorite movie or see their favorite character owning this product, they might buy that thing. Many companies will also use social media to tell people about their product. The consumer profile might have an affect on the products they make in the future.
 * Targeted Messages**

Some companies hire celebrities to endorse their products. The companies will have celebrities sign contracts for many years or they will send their products to the celebrities as part of their endorsement. The companies goal is that if the celebrities endorse the certain product, fans of that celebrity will develop some kind of a brand loyalty to the product. Companies might also license their characters to sell products. Usually the celebrities make the product successful.
 * The Power of Celebrity**