Audience-ICS16SPI

Link: [] Company: Doritos


 * Assignment**
 * 1) Who created the message? Doritos company
 * 2) Why is this message being sent? What is your evidence? The message is you should buy these doritos because they are great chips to eat. My evidence is the boy tricking the man so he can have the doritos.
 * 3) What is the target audience? What is your evidence? The target audience are the people who like time machines. My evidence is the time machine giving the boy the doritos.
 * 4) How might different people understand this message differently? What is your evidence? Little kids might actually think the time machine works because the boy is using his leg and sounds from the horn.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. Humor - I think this because the man actually thinks he is in the future.
 * 6) Would you buy the product? Why or why not? I would buy the product because I like funny commercials and I know the chips taste great because I had them before.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) At the beginning and end of the commercial. On the doritos bag.
 * lighting? (bright? dark?) Bright
 * camera angles Straight Left Right
 * distance of shot (close-up, medium, long shot) Medium
 * number of shots 20
 * soundtrack Time machine noises
 * special effects None
 * characters (people and/or animals or animated product) Dog Boy Man Neighbor
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) No celebrities used in commercial.
 * costumes None
 * setting Outside afternoon
 * other? None