Marketing16MAR 


 * Chapter 1**
 * The Makings of Pop Culture**

Chapter 1 starts out talking about advertisements, it says that we see advertisements all the time., and that businesses want to persuade us to spend our money on their products. Chapter 1 also talks about pop culture, and what it is. The chapter also talks about famous people and how they got started. Many were found because f their talents, but others were started because of TV shows. The backing of these TV companies help when you are trying to get noticed. Some starts like Justin Bieber and Miley Cyrus were stars that were discovered. Justin Bieber was found on YouTube by Scooter Braun, and later Usher said that Justin was talented enough to start in the music business. Miley Cyrus had her own shown that was on Disney channel, and that's how she was started. Justin and Miley both were ordinary people that were discovered and became very famous.


 * Chapter 2 **
 * Advertising Influence **

Advertising is anything that is used to promote a product. Objects, companies, and people advertise. Famous singers go on tour to promote their albums. Advertisements are everywhere. Advertisements started a long time. The first advertisements were almost all text, but now advertisements have nice picture, sayings, and cover more details about what is being advertised. False advertisement is when something is not true, or something is exaggerated very much, and what they are saying about the product is not true. There is a US company that prohibits companies from advertising false things about their products. Now companies focus more on the buyer and less on the product. Now advertisements are more colorful and more appealing to buyers. The companies try to make the product sound as best as possible. They focus on how the product will make life better. The re are many types of advertisements, one type is funny ones. People are more likely to buy the product if the ad was funny or cool, so the companies try to make there their ads like this. This makes the company sell more. Selling advertisements is a big source of money for newspaper companies. People of all ages view ads and commercials and that is how products sell. People are constantly watching and seeing what companies put. Some sites are even programmed to put out things that you would like. Contests are also considered advertisement. People also tell their friends about products, that is a way it spreads.

Companies have special ways to make people attracted to their products. They might use a symbol or a slogan. There are little songs for companies that help us remember there product. Some companies also make reference to other things, most likely positive and happy things. The company might also say that this product will make you happier or make you popular. Others ads say that they can fix major problems like obesity, fear, and many other things. many companies use humor. Advertisers try to appeal to all the senses, so that you want it more. The more it appeals the product appeals to you the more you want it. They try to make their products look amazing, no matter if it really is. Sound is another way to sell products. Little jingles even help. Advertisers pay to have good popular music in there advertisements. Making money also helps struggling stars make money. Stars also have the power to say no to using their music in ads. Different colors are also used. Each color has a different affect on us. Like green is used for medicines, and it symbolizes safety.
 * Chapter 3**
 * How Advertising Works**

Many ads are directed towards a
 * Chapter 4**
 * Targeted Messages**