Analyzing+AdsAJ315

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? Chrysler
 * 2) Why is this message being sent? What is your evidence? This message is being sent to people who are looking to buy a new car. It is showing how fun people will have with a chrysler.
 * 3) What is the target audience? What is your evidence? It is being targeted at an older audience because younger children cannot drive. The evidence is that it shows people that can drive in the commercial and people looking to buy a new car.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? The commercial was directed towards Americans because it is an American car company. It shows people having fun with their Chrysler in America.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. They use plain folks, celebrities, and bandwagon
 * 6) Would you buy the product? Why or why not? I personally wouldn't buy the product, but the commercial was intriguing and people may buy it from the commercial.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below) logo, they would show it on the cars, number of shots was 96, soundtrack, because Bob Dylan was singing a song in the commercial.
 * logo (when and where?: in was shown on the cars, it would be made up as a close up
 * lighting? (bright? dark?): both bright and dark
 * camera angles: quick shots
 * distance of shot (close-up, medium, long shot): medium and some close up
 * number of shots: 96
 * sound track Bob Dylan
 * special effects: good lighting
 * characters (people and/or animals or animated product): no
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?): Bob Dylan was singing in the commercial
 * costumes: american flags and american clothes
 * setting : an american city
 * other?: no

[|Chrysler Commercial]