-My+Ads+A.I.


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway


 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here:McDonald's Advertisement
 * 2) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) Who created the message? ** McDonald's created this message. **
 * 2) Why is this message being sent? What is your evidence? **This message is being sent to show that the people in the video support McDonald's my evidence is that they usually don't have people that aren't famous in advertisements.**
 * 3) What is the target audience? What is your evidence? **There isn't really a target audience, I guess it could be athletes considering two out of the three people in the video are athletes.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? **I don't think different people of different age groups, religious groups, or nationalities would interpret this message differently because there are people of different nationalities and age groups in the video.**
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? ** I feel hungry after seeing a commercial about food. **
 * 6) Would you buy the product? Why or why not? ** Yes, I would buy the product because it makes me feel hungry. **
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) ** You see their logo at the end of the video. **
 * lighting? (bright? dark?) ** The lighting is pretty dark because they are in the stadium with most of the lights off. **
 * camera angles ** A variety of camera angles were used in this video, viewing the subjects from the front and behind. **
 * distance of shot (close-up, medium, long shot) ** All of the shots are medium or close up. **
 * number of shots 46
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions?
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?