MarketingCodeInitialsICS16LEA


 * Chapter 1 summary:**

In chapter one, it talked about how people became famous famous and how they got a lot of recognition. It talked about how some people got famous for posting homemade singing videos on Youtube, making pages on Facebook and Myspace. For example, when Justin Bieber was thirteen years old, he posted homemade singing videos on his Youtube account. Later on, a lot of people started to subscribe his channel and like his videos. This guy wanted to make a record deal with him. But, he didn't have a lot of fame. So, he made a song with Usher and started to get more recognized by teens. After this, Justin has gain more popularity each year. Rebecca Black was also another person who got a lot of fame for posting videos on her channel. On her hit single "Friday" many people criticized her lyrics. Mostly in this chapter, it talked about how people got famous and recognized.
 * Question: What is "popular culture"?**


 * Chapter 2 summary:**

In chapter two, it talked about how people go on shows to get more attention, how famous people do ads for a company so people can buy their stuff, and how the advertising all started. The first print ads began appearing on newspaper in 1700s. It talked about how kids watch up to 8,000 ads a day because they mostly spent their time watching tv. In a way, this is a good thing because companies that are advertising their stuff, get a lot more views and people buy the company's stuff.


 * Chapter 3 summary:**

In chapter 3, it talked about how companies persuade you into buying their product or food, how famous people advertise an ad to get more recognition, and how some restaurants have a website where kids can play games and interact with their friends through it. The companies persuade you by showing off what they got like, their burgers, milk, or anything they have. They also use music like Britney Spears and Madonna, so the companies get noticed. Also many restaurants use slogans like "I'm lovin' it" from McDonalds. Famous people get more recognition by advertising an ad. They usually are in it and telling you to come today and buy it or to come try it. You may would want to because you like the celebrity who is advertising or you would do whatever they do. Some restaurants have their own websites where they have games. Kids play on it with their friends and the companies gets a lot more noticed and more people come to buy their food, like McDonalds.


 * Chapter 4 summary:**

In chapter 4, it talked about how tweens (kids 8-12) or very persuasive. Many kids that watch tv are always noticing the ads that comes up. Sometimes the products are from their favorite superman, from their favorite show, or any toy. These kids are very persuasive because when they see something they want, they will beg their parents till they say yes. 6 out of 10 kids always do this.