MarketingRA15


 * PARAGRAPH SUMMARIES FOR EACH CHAPTER**

The book says that everything you do comes from popular culture. You might pass a billboard walking to or from school, or you could listen to an advertisement in a car. This means that you are being exposed to what is called exposure to advertising. 93% of teenagers go on the internet at least once a week. The first print advertisements began in the early 1700's. By the 1920's, agencies paid newspapers to put their advertisements on the articles. Then, no laws were present on exaggeration. The Federal Trade Commission (FTC) was created in 1917 to determine the factuality of the product on display in the advertisement. In a study made by the FTC in 2009, children between the ages of two and eleven view more than 25,000 advertisement on the television annually. By some estimates, young children see more than 8,000 brands daily. The comedian Jason Love once said, "They say TV is free, but we pay for it every time we hum a jingle." Some ways to persuade consumers to buy a company's product is using positive adjectives, facts about the product, and may call the consumer to action. It could also include a slogan or they put a celebrity into the commercial. The U.S. Census Bureau has projected that there will be 23,000,000 children between the ages of eight and twelve. Peer pressure is one of the main reasons that teenagers buy major products such as Nike, Adidas, Wal-Mart, and Best Buy. The trick is to not give into peer pressure, and be happy with what you like to wear, eat, or drink. According to companies, when you have a celebrity involved, it is much easier to sell the product. Some celebrities, like rappers Jay-Z and 50 Cent, have made millions by making their own clothing lines. Sports companies, like Nike or Reebok, pay athletes to wear their products during games. The Harry Potter series is worth $25,000,000,000. Joe Camel was a mascot for the cigarette company Camel. He was active from 1987 until 1997, when Camel discontinued the use of the mascot because of public and congressional backlash.
 * CHAPTER 1 - THE MAKINGS OF POP CULTURE**
 * CHAPTER 2 - ADVERTISING'S INFLUENCE**
 * CHAPTER 3 - HOW ADVERTISING WORKS**
 * CHAPTER 4 - TARGETED MESSAGES**
 * CHAPTER 5 - THE POWER OF CELEBRITY**