Marketing+Code+initials+LV

Chapter 1- This chapter is mainly about //the making of pop culture//. This is when they start to interest people in making them like the movies, videos, songs, etc. more noticeable to people in the world. They mostly try to target the young adults, kids, and teens out there in the world.You may see billboards of a famous or attractive star putting out a new album or new product out there in the world. What they are trying to do is get your attention to make you want to buy that product and spread it around so more people can be really hyped for it.

Chapter 2- This chapter is mainly about //advertising's influence//. This is the process of what the company does to make you want to buy the product or do something their asking you to do to win a prize or something. This affects mainly children because they think that everything they see is real. For example a television commercial may show a new model of a remote controlled plane doing all flips, twists and turns, but really it's all just wiring and effects to make it look real but it really isn't. They give out all sorts of advertisements such as: concert tickets, movie tickets, cruise tickets, free games, free deals, computer games, etc.

Chapter 3- This chapter is mainly about //how advertising works//. Advertising is made by companies who want to put the word out there for other companies such as: star fragrance, star albums, obesity help, health products, hair products, amusement parks, etc. This called bribery. These commercials may all seem real at one point but really they just have all this editing and well put measurements to make it look very real. They may say that you can go on a website to see the proof happen and they ask real people to test the product out for them and give the, weeks later results of how it came out. That may be real sometimes but other times they just want you to believe them and when you buy the product it's not what you expected.

Chapter 4- This chapter is mainly about //targeted messages//. This is when the message is sent mainly on computers and that's where they send the messages to you. They put these advertisements out on the web so young adults, teens, and kids can see this and click on it. This is the certain age group that gets affected more and they are called " tweens". This is the easiest way they can send the message out because if it was on television then older adults would see it and tell their kids its a fake or just won't want to buy it for them because they would get really annoyed. Some adults may not notice the tricks and buy it, such as: working mothers, seniors, teenagers or men between the ages of 18 and 35. To them they may see a star or special something that attracts them to this commercial.

Chapter 5- This chapter is mainly about //the power of celebrity.// This is when they ask very famous and loved celebrities to introduce,wear, or stylish their products. They make these certain people do it so they notice the commercial. People may just buy the product because the person wore it or has it. Others may buy it because they like it or want to show it off. For example Justin Bieber has is own fragrance Somebody and this makes him not just more noticeable and famous but he and the company get paid for the amount is sold. Another example would be Mary Kay, Michael Kors, or Louis Vuitton. They all are famous companies with many sold products because it his very high priced, and well classed. All these are all advertising, physical and emotional wise. Either way people will buy the product. Advertising is very high and all over the world!