AudienceICS16LEA

Who created the message? Why is this message being sent? What is your evidence? What is the target audience? What is your evidence? How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Which language of persuasion is used in the ad? Provide evidence from the ad. Would you buy the product? Why or why not? What creative techniques are used to attract attention of the target audience? (see bullet list below) logo (when and where? lighting? (bright? dark?) camera angles  distance of shot (close-up, medium, long shot)  number of shots  sound track  special effects  characters (people and/or animals or animated product)  celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) costumes  setting  other?
 * Volkswagen created the message.
 * The message is being sent because they want to buy the new car and it is a family friendly car. My evidence is Dark Vader and they were using him to advertise the car.
 * The audience is Star Wars fans and families. My evidence is the video is called The Force and that is from Star Wars and also Dark Vader.
 * Different people might understand this messages differently because if they are adults, they might not understand who Dark Vader is. My evidence is Dark Vader.
 * The language of persuasion used for this ad is association. My evidence is the character, Dark Vader, from Star Wars,
 * No, because an ad with Star Wars and I don't like Star Wars.
 * Some creative techniques used to attract attention of the target audience by their logos