Audience+ICS16COV

Pepsi- https://www.youtube.com/watch?v=iISQEwleMuo&list=UUH47Lk8Qv2Vdr7yu7JHyvug&index=79


 * 1) Who created the message? Pepsi did.
 * 2) Why is this message being sent? What is your evidence? Because I saw sports that people like to drink Pepsi. My evidence was why people like sports to drink Pepsi.
 * 3) What is the target audience? People who like sports and people who like to listen to music. What is your evidence? My evidence was when a giant hand turned a football stadium to listen to music.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? People in China are going to like this video. What is your evidence? My evidence was when people see this video they would like to see those giant hands play instruments and turn a football stadium for people to listen to music.
 * 5) Which language of persuasion is used in the ad? English. Provide evidence from the ad.
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)