AdrvertisingSR

Objective: Students will be able to
 * analyze "language of persuasion" techniques used to target an audience

Do not enter your information here. Background Information: Language of Persuasion
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page


 * 1) **Who created the message?** Microsoft
 * 2) **Why is this message being sent? What is your evidence?** To spread the word on how technology is helping everyone around the world. My evidence is shots of people who need surgery who are getting it with technology. Also people who need to connect with each other, can achieve that by video chatting online.
 * 3) **What is the target audience? What is your evidence?** The target audience can be any one because any one can need or use technology for any reason. My evidence is all types of people of different age or race using technology.
 * 4) **How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?** I think it would be relatively the same because it has different people of different age, religion. and nationalities using technology.
 * 5) **Which language of persuasion is used in the ad? Provide evidence from the ad.** Experts and warm and fuzzy The language of persuasion used in this text is shots of people being helped by this technology and people being happy using it.
 * 6) **Would you buy the product? Why or why not?** I would buy this technology because based on the add it is displayed as very helpful and the people using it look very happy.
 * 7) **What creative techniques are used to attract attention of the target audience? (see bullet list below)**
 * **logo (when and where?** Top right corner the entire time.
 * **lighting? (bright? dark?)** Their are different types of lighting throughout the scenes
 * **camera angles** different angles are used throughout the shots
 * **distance of shot (close-up, medium, long shot)** The shots vary
 * **number of shots** 53
 * **sound track** An upbeat song
 * **special effects** None
 * **characters (people and/or animals or animated product)** There are a large amount of everyday people including doctors, soldiers, and scientists.
 * **celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)** Steve Gleason is using Microsoft because it helps him be able to talk and move around being completely paralyzed.
 * **costumes** No costumes, just what they would wear to their jobs.
 * **setting** All around the world
 * **other?**


 * Microsoft