Marketing+SI15

Advertising is everywhere, and it influences the choices we make every day. We see thousands of logos every day and tens of thousands of commercials every year, and those change how we spend our time and money. Although the appearance of an advertisement might make the product seem quality and trustworthy, the message behind that ad could be different and the description exaggerated. Advertising companies put a whole lot of time, effort, and money into figuring out what will be the best way to get their point across to society so they can sell their product. They use ideas that have worked well in the past as well as bring in newer, popular musicians or celebrities to sell their product. //Napoleon Dynamite// and Justin Bieber are both prime examples of nothing turning into something. Through pop culture, they both rose to fame, even though neither was expected to be anything big, and they show that with all the right elements of persuasion in advertising, humor, talent, and more, anything can happen.
 * Chapter 1**
 * The Makings of Pop Culture**

Advertising is anything that is used to promote a product or persuade someone to buy something. In order to promote or persuade, companies will bring in famous people to make people want their product, or they can exaggerate to make their product look better than it really is. New laws have been put into play to keep companies from exaggerating too much because some of them took it way too far. Companies advertise their products saying that unrealistic things will happen if you buy it, like buying a car and immediately being surrounded by all sorts of people. There is no way to avoid advertising. Even if you tried, you could not get out of your house without seeing an ad of some sort. Signs, pop-up ads, and commercials aren't the only way to spread news about a new product. Friends pass on information to one another, building up hype about the "new thing". It will help it go viral, which means to spread rapidly around the internet, and have a lot of hype.
 * Chapter 2**
 * Advertising's Influence**

Advertisers try to leave a lasting impact so you will remember their commercial or sign even after you see it. Some ads are keyed towards a certain audience. They won't appeal to all people, but those who the advertisers want to buy the product will be impacted by it. Slogans might also help people remember an ad because it is catchy. Cool art work and logos will draw the eye to a colorful billboard or sign, and that will help people remember that better than a bland, boring one. Exaggerations can be true, but sometimes they're not, and those false ones are normally the ones drawing people in to buy a product. Also, games may be put on websites of restaurants or any other business or company that will help people remember their product or recognize that they have a new product.
 * Chapter 3**
 * How Advertising Works**

Advertisements can be keyed towards a certain group of people and their consumer profiles, whether that be working mothers or men between the ages of 18 and 35. Whatever it is, the advertisers will make their ad to where it appeals especially to that specific group of people who they want to buy their product. Tweens, who are kids between the ages of 8 and 12, are a huge target because they spend their own money a lot and will reach a total number of 23 million in the coming years. Not only are they more easily persuaded, but they affect the way that their family and friends spend their money. Companies try to leave a lasting impact on kids so they will be life long consumers who show brand loyalty. Companies may also pay to have their products appear in movies, TV shows, or video games. That is called product placement, and it has a history of being effective. If people see their favorite actor or athlete using a certain product, they will want to use it as well. Critics are concerned about children's exposure to online ads and games. They have limited the number of minutes on children's programming.
 * Chapter 4**
 * Targeted Messages**

Celebrities have been an influence on the things we buy for as long as TV and music have been around. Companies pay actors or athletes to appear in their commercials, ads, or the like. It can happen less obviously, like when a company sends an outfit to a famous person, hoping they will wear it next time they're on camera. When companies make toys for a certain movie character, the company that owns that character gets paid for it. This is licensing, and it is very profitable for businesses. Companies have made billions of dollars off of it, like Disney, which made $28 billion off of agreements including //Toy Story 3.//
 * Chapter 5**
 * The Power of Celebrity**