advertismenticsAR15


 * Assignment**

__**Budweiser~**__
 * **View the Super Bowl 2014 advertisements in the list below.**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) Who created the message? **The Budweiser company.**
 * 2) Why is this message being sent? What is your evidence? **To promote the product. They have the Budweiser logo in the video.**
 * 3) What is the target audience? What is your evidence? **Young to middle age adults. It's beer and they mostly have adults only in the video.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? **Kids might not fully understand it becasue it's not targeted towards that audience and other religious groups might not like the video if they don't support drinking alchohal.**
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. **Plain Folks and Warm & Fuzzy.**
 * 6) Would you buy the product? Why or why not? **Yes because I think the video is a great way of promoting their product and I'm pretty sure everyone in their targeted audience would buy beer.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) **They show a small one through the whole video and it's on the wagon in the video and it fills up the screen at the end**
 * lighting? (bright? dark?) **They had pretty normal lighting because they were outside for most of the video**
 * camera angles **all angles**
 * distance of shot (close-up, medium, long shot) **They used close-up, medium, and long shots**
 * number of shots **29**
 * sound track **"I'm coming home" by Skylar Grey**
 * special effects **none**
 * characters (people and/or animals or animated product) **people**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **none**
 * costumes **none**
 * setting **airport, road, and neighborhood**
 * other?