Audience16WYB


 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad.
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)

1. Volkswagon 2. It is being sent to target all audiences (kids, teens,adults,elders) because mostly everyone know what Star Wars is. 3. The target is anyone who likes Star Wars. 4. Darth Vader is a well-known character of the Star Wars franchise. Some might be confused and think its supposed to send a dark message. 5. I think association is the language of persuasion for this commercial.