AdAnalysisLJ115

https://www.youtube.com/watch?v=KlSn8Isv-3M
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? **The company who created the product.**
 * 2) Why is this message being sent? What is your evidence? **So that people will buy Chrysler cars because that is the goal of advertisements..**
 * 3) What is the target audience? What is your evidence? **The target audience is people anyone that can purchase a car because that's who they want to sell their cars too.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? **Different people may understand it differently because the commercial is just of people doing everyday things, some people of different cultures may not do those things in their everyday life.**
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. **I think the language of persuasion is plain folks because they show people using their car and doing things in their everyday life.**
 * 6) Would you buy the product? Why or why not? **I would not buy the product because I don't like how Chrysler cars look.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? Yes, at the end they show it on a dark screen.
 * lighting? (bright? dark?) The advertisement is a bit dark throughout the entire thing.
 * camera angles They show the cars and different people at many many different angles.
 * distance of shot (close-up, medium, long shot) Most of the shots are close-ups and medium shots.
 * number of shots 90
 * sound track
 * special effects There weren't many special effects.
 * characters (people and/or animals or animated product) It was just several normal regular people.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) Bob Dylan was in the ad, but he wasn't using the project. He was American though, and they are trying to express that Chrysler is an American car.
 * costumes Not many costumes.
 * setting There were at least 4 different settings in the video.