MarketingGA

The main idea of chapter 1 is how pop culture came about and what it is. This chapter also informs you how the advertisers are trying to get your attention and to make you more aware of their tactics. They also showed you some examples of celebrities and how they have become famous through pop culture, these celebrities were Justin Bieber and Rebecca Black.
 * Chapter 1:**

In chapter 2 they tell you about how ads now differ from the ads back in the day. Soe tactics that they infomed us about was how they use ads on the radio and internet. Ads back in teh day used to be text heavy and now ads have colorful pictures and catchy slogans to get peoples attention. Also back in the day there were no laws against what they could put in ads so there was alot of false information in the ads which misled children. This lead to many lawsuits and new laws today against what people can and can not put in ads.
 * Chapter 2:**

The main idea in chapter 3 is haw advertising works. They give examples of slogans fro mvery easily identifiable companies such as Taco Bell and McDonalds. A method that big name companies use in advertisements is trying to appeal to all the senses (vibrant colors, etc.) Of course the most famous method is using celebrities to endorse your product.
 * Chapter 3:**

In chapter four they talk about how most advertisements are targeted at a specific groups. This can sometimes end up bad for advertising agencies when they use cartoon characters in adult product ads like cigarettes. Al ot of advertisements now a days are targeted at tweens because they have started maturing faster and have more money to spend and can influence their parents in many ways resulting in the parents spending money on their kids.
 * Chapter 4:**

Marketing uses many different tactics but their favorite one is using celebrities to endorse their product. Also celebrities also make millions by making their own line of products. Like Jay-Z has made a lot of money by his clothing line. Licensed characters are a big deal in the advertising business. What happens is movies make very successful characters like the Elsa doll and license the character to a toy company to make a doll or some other kind of toy. The only bad thing about having a celebrity endorse your product is that if a celebrity does something that the public does not like the product that the celebrity is endorsing may get some serious backlash.
 * Chapter 5:**