MarketingICSCZ15

Chapter one was about the making of pop culture. It showed how people would become part of the pop culture. Some examples were Justin Bieber and Rebecca Black. Justin Bieber's songs became popular and then he was apart of the pop culture and the same thing happened to one of Rebecca Black's song. Being part of the pop culture had negatives and positives. It was positive for Justin Bieber because he gained many people to know him and like him. Rebecca Black was mostly negative comments that became bigger and bigger the more amount of people hearing the song. A **logo** is a picture that represents their brand. **Mainstream** is when something is very common. **Viral** is when something on the internet has big hits.
 * Chapter 1** Summary:

Chapter two is about the advertising's influence. In the early 1900s you could false advertise which was saying things about your product that wasn't true. Now the Federal Trade Commission is protecting that. Advertisers started to stop with the facts and focus on more with motivating people to buy it. They also realized people wouldn't read 500 words about a product so they started using more color and fewer words. Less on the product and more on the person who might buy it. Ads are everywhere and you can see them in your house or what such as billboards and posters. Ads also don't always rely on getting people to like their product they get they also get their consumers to share it and spread it with their friends. Companies try to use **brand loyalty** which is a consumer to keep buying their products. A **consumer** is someone buying a product. A **consumer profile** is how the character behaves.
 * Chapter 2 Summary:**

Chapter three is about how advertising works. Marketers try to "plant a seed in your head without you knowing it," which means to try to make you buy their product without you knowing it. **Slogans** can also help people to buy their product because it drives interest into the viewers brain. A marketing technique is to make you have a feeling about that product such as the ad made you emotional. Another technique is saying that you need this ad to do this or that. A different technique is that they try to be memorable so if you remember the ad you remember the product. Humor is also a big marketing technique. Sound is another very effective technique because if it's catch or you like the music you will probably remember that and then you might want the product. Companies will even buy artists to use their music to have in their ad and hope viewers will like it. Doing an online game ad is a way for viewers to actually play the game and see that it's by this product or brand. Marketers use different colors to make you feel different emotions. Companies **franchise** which is marketing other products.
 * Chapter 3 Summary:**

Chapter four is about targeted messages. Marketers are interested in reaching to the tweens for several reasons. Tweens spend approximately 50 billion of their own money annually. There's estimated 188 billion dollars coming from children influencing their parents. Tweens are old enough to be caught by ads to buy their products but are too young to realize their tricks. Brand names are very recognized and they try to spread their stuff so children remember those brand names and buy it when they are older. Product placement is a great thing to do which is to get their brand or product into a tv show, a game, or even a movie so people see that product or brand but they have to pay a lot of money just to do that. They try to associate their brand with things that are already popular so they can get noticed with that popular and well-known thing. Online games try to turn users into consumers which are people that buy the products. Ad marketers use different tricks or basically lies to make their product seem great and get people to buy it but the FTC looks out for that. Critics are very concerned about online games and ads. **Hype** is when something is over the top. **Testimonial** is when you appreciate something.
 * Chapter 4 Summary:**

Chapter five is about the power of celebrity's. Celebrity's have a big impact on many people and definitely influence us. Technology has only helped us to see the presence of celebrity's. We see celebrity's in many different places. Celebrity's make even more many by **endorsements** or a recommendation of a product so those marketers can get people to buy their product and brand. Such as Michael Jordan has been a spokesman for Nike, Mcdonalds, Gatorade, and many more. Some celebrity's even make their own products and sell those because they know since they are popular people will most likely buy them. The Jonas Brother's are an example because they sell watches. Just celebrity's wearing that brand is very helpful because the people who sent those can send it for free and then the picture will be all over the internet and magazines. Many people want to copy celebrity's so they buy what they are wearing. Companies **license** or give get permission by something copyright such as celebrity's.
 * Chapter 5 Summary:**