My+Ads+SO


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway


 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here:Volkswagen
 * 2) View the advertisement several times then answer the questions below about the message in the advertisement.

The the boy, the dog, and the parents
 * Assignment 2 Questions**
 * 1) Who created the message? Volkswagen
 * 2) Why is this message being sent?-It is to gain publicity about the new car called the 2012 Passat and the new feature where you can start the engine with your car remote control. What is your evidence? -The father surprises the boy by starting the car with the car remote, giving the impression he started the engine himself with "the force".
 * 3) What is the target audience? -mostly for teens 10-18 and also people the age of 25 and up What is your evidence? -The audience for teens must know about star wars and who Darth Vadar
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? - They might think this is a commercial about star wars and the connection with children. At first I though it was about kids dressing up and didn't understand it was a car commercial until the end. Older adults might think it is targeted towards younger families and how convenient the start-engine is.
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? - I feel joyful and happy after I see it because it is a clever commercial that gives you info about a really cool feature. I also love how it reminds me of one of my favorite series Star Wars
 * 6) Would you buy the product? Why or why not? NO, not yet but in the future I would or if I was the age now.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? The logo appears at the very end with a white screen in the back.
 * lighting? (bright? dark?) The lighting is bright a sunny outside and in the boy's house.
 * camera angles Head-on, downward at the boy and dog, looking up at the boy, parents, and the car
 * distance of shot (close-up, medium, long shot) In between a close-up and medium distance
 * number of shots 23
 * sound track Star Wars soundtrack
 * special effects The car starting by the dad using the remote key lock
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) none shown
 * costumes The Darth Vadar costume that the little boy wear
 * setting Out on the drive way, in the kitchen, and in individual room
 * other?


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:Adidas
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message? - Addidas
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? - I think it it targeted towards sports fans for the age of 19-30 What is your evidence? - I shows a Chinese girls soccer team doing tricks to try and intimidate the U.S.A. Team. It shows mostly sports and is a commercial for sports wear.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? Other nations might take as the real life
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions?
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?