PopCultureICS16JAR

The Big Push Chapter 1 Summary: The first chapter tells about ways today's stars have been able to be successful through popular culture. It also talks about methods that companies use in order to make a huge profit
 * Question: What is "pop culture"?**

Chapter 2 Summary: This chapter starts off by talking about the history of advertising and advertising techniques. They show how some advertisers will put products that really have no effect to the problem and explain that they do that to be able to gain more consumers. After that they talk about modern advertising. Modern advertising is how advertisers get their product out there, whether it's through the internet, TV, or so much more.

Chapter 3 Summary: This chapter talks about methods to persuade the customer into buying the product on sale. They show examples like associating products with celebrities, TV shows, and more that makes the product seem more popular. They also share how companies are able to make more income. For example, releasing games that relate to a product.

Chapter 4 Summary: This chapter tells us about what is the target audience of