AudienceICS16NGU

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page

Microsoft - https://www.youtube.com/watch?v=qaOvHKG0Tio
 * Ad:**


 * 1) Who created the message?
 * Microsoft created the message.
 * 1) Why is this message being sent? What is your evidence?
 * The message is being sent because Microsoft wants audience to buy their products after seeing the ad with heartwarming things. The evidence is that the ad providew a lot of reactions about their products in the ad.
 * 1) What is the target audience? What is your evidence?
 * The message is being sent to humans and anybody who can use technology. In the ad it shows heartwarming things such as, a military soilder who can see his child been born.
 * 1) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * Different people might understand the message differently because the ad shows different ways on how technology affect on different people from different countries.
 * 1) Which language of persuasion is used in the ad? Provide evidence from the ad.
 * The language of pursuation is warm & fuzzy. The ad showed disable people being happy by using their products
 * 1) Would you buy the product? Why or why not?
 * 2) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?