My+Ads+VD


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway

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 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here:Volkswagen
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.

> The Volkswagen company created the message. > The message is sent to attract people to buy the new Volkswagen. It attracts people by turning on the car with the car keys without being inside the car and turning it on with the keys. > Different groups of people might understand that they should get the car because of the way it looks or the properties it has. Others may understand the message by thinking they should get the car because it is "in" right now or maybe the price of the car. > This commercial makes me laugh yet it makes me want to buy the car. This commercial makes me think that my family should get the car because of its interesting gadgets it has. > it appears at the end of the video with a white screen for the background. > lighting is bright since it takes place during the daytime. > some angles are head-on, few are looking downward and upward > A majority of the shots are medium, few are close-up, and about 1-2 long shots. > 23 > Darth Vader sound track from movie > the car turning on by dad using car jeys > the dog, the boy, the parents > none > Darth Vader costume > in the house, in driveway,
 * Assignment 2 Questions**
 * 1) Who created the message?
 * 1) Why is this message being sent? What is your evidence?
 * 1) What is the target audience? What is your evidence? The target audience is those from around 11 years and up. My evidence is the little boy in the commercial. The other target audience is mainly adults, including teens who can drive.
 * 2) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?
 * 1) How do you feel after seeing the commercial? How does it appeal to your emotions?
 * 1) Would you buy the product? Why or why not? Yes and no because even though it may be "in" now, I'm not sure it would be a good choice to buy the car at the moment.
 * 2) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effect
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?

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 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here: Subway
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.

> subway paid for it to be created > this message was sent so that more people could come to Subway and eat there. My evidence is that the people are showing how much they love Subway by chasing a man who's eating a Subway sandwich. > target audience is anyone. my evidence is that anyone can eat at Subway. The commercial didn't show it was intended for a specific group of people. > Different people might think that it is wrong to take or eat other people's food. Others might
 * Assignment 3 Questions**
 * 1) Who created the message?
 * 1) Why is this message being sent? What is your evidence?
 * 1) What is the target audience? What is your evidence?
 * 1) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?
 * 1) How do you feel after seeing the commercial? How does it appeal to your emotions?
 * 2) Would you buy the product? Why or why not?
 * 3) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?