Big+Push+Vocab+HT

Brand loyalty: A consumers long-term commitment to purchasing a product made by a specific company.

Consumer: A person who makes purchases.

Consumer Profile: characteristics and behaviors that make up a consumer of a specific product or service.

Demographic: a section of the population with certain characteristics, such as age or gender.

Endorsement: recommendation of a product, often in exchange for money.

Franchise: the right of a company to market products related to a certain brand or character.

Hype: over the top promotion of a product.

License: permission granted by copyright holder to use content or a character.

Logo: a symbol that represents a company or brand that is designed to be easily recognized.

Mainstream: a common activity, idea, or preference.

Slogan: a brief attention getting phrase used in advertising.

Testimonial: an expression of appreciation of gratitude.

Viral: quickly and wildly spread through electronic communication