Deconstructing+Coke+advertisement

Coca-Cola media type="custom" key="24942570" Deconstruct the advertisement
 * 1) number of shots
 * 2) length of each shot
 * 3) camera angle of each shot & location of the camera for each
 * 4) effects of close-up/medium/long shots
 * 5) framing (rule of thirds)
 * 6) backgrounds
 * 7) lighting for each shot
 * 8) visual transitions
 * 9) sound track
 * 10) special effects or animation
 * 11) script/message

Discuss the following:

 * Who created the message?
 * What is the target audience?
 * What creative techniques are used to attract attention?
 * How might different people understand this message differently?
 * <span style="background-color: #ffffff; color: #333333; font-family: Arial,Helvetica,Georgia,sans-serif; font-size: 12px;">What values, lifestyles and points of view are represented in, or omitted from, this message?
 * <span style="background-color: #ffffff; color: #333333; font-family: Arial,Helvetica,Georgia,sans-serif; font-size: 12px;">Why is this message being sent?