MarketingML

The Big Push: How Popular Culture is Always Selling


 * Chapter 1:**

You see ads everywhere, on TV,on the road, in the mail, on the computer, etc. These ads are to persuade you to buy their product. Although you may not realize that, they persuade you in many different ways. they try to become a big part of Pop Culture. Pop Culture is when a company becomes widely known throughout society. It is also known as mass culture because many items are mass-produced to sell to people just like you and me. We decide what is popular. When a lot of us like a certain product, it becomes popular and is recommended to more people who don't know about the product. When you choose a certain product that you like, you are probably influence other people to buy this product. Other people might see you with the product and be tempted to buy it. The companies goal is to make money, they use certain items or phrases to influence people to buy their product. Companies use sale goals from the past to help decide what to make for future reference. Just like in any industry, if something becomes really popular, companies start trying to duplicate the product.


 * Chapter 2:**

Some companies use celebrities to promote their product, all the same celebrities will use that attention to promote a new album or movie coming out about them. Advertising has been around for a very long time, there were no limits. Then, the government starting looking into certain products and found out about false advertising. There is now a law about advertising something that is not true, or false, about your product. As time went by, ads began to develop and become more colorful and bright, they started using less words and bigger images. Ads have become a bigger role in our society. TV stations, radio stations, magazines, newspaper, and websites would not be able to run without them. Some people, usually young ids view over 25,000 ads a day. Businesses started to realize that most people would be more likely to use the product if a friend or someone that they know were to recommend the product, rather than viewing it on a commercial. Businesses started to try to appeal to something that people would want to share with their friends. We do it all the time when we send pictures, links, or videos.


 * Chapter 3:**

Most businesses use the power of persuasion to try selling their product to you. They might use prices, ingredients, positive adjectives, or good reviews. Most ads now a days have slogans. Slogans are sometimes used to describe the company or they catchy so that you remember the company. Many companies like to appeal to peoples' emotions by using celebrities or other positive ideas. Other companies cling to the negative side of things, they try to scare you into buying the product by making you self conscious. Then, there are the companies that go for memorable rather than negative or positive. These companies usually use humor to capture your attention. Companies will try to draw you in in every way. They use your senses to their advantage. They usually make a product look a certain way to appeal to your senses. Another way that ads can capture your attention is by using catchy or popular music. Unfortunately, the companies must pay to use these songs. Ads also use games to appeal to people. They try to interact with people to get them to buy their product. Colors are also used to catch your eye and decide the feeling behind the ad.


 * Chapter 4:**

Ads are usually directed to a certain group, moms, teens, male, female, etc. They target this audience because they feel that they can make a big profit from that group of people. Companies today try to reach out to young kids and teens. They do this because they feel that young kids can be very persistent and convincing, they also think that teens impact what there parents, family,and friends buy. Billions of dollars have been estimated of how much a parent spends to a child for keeps pestering for a certain toy. They also target teens because they fee that they are more vulnerable than most adults. Teens are more likely to fall for the tricks of advertising. Companies like to start targeting young kids because they want to make lasting customers. They think that if a child remembers a logo, they are more likely to buy the product when they are older. This sometimes has more to do with popularity and peer pressure than loyalty. Some companies will pay to have their product in a certain movie or TV show to advertise, this is called product placement. Companies will pay big bucks to have people recognize their brand in a popular movie. Sometimes, however, companies will pay big bucks to have their brand logo removed. If that company feels that their logo is in a picture that will give a negative reputation to that company they will have it photo shopped out or blurred. The FTC has put regulations on some advertising. When an adult brand tries to target little kids, the FTC puts a stop to it. The FTC also stops companies who put false claims in their ads.


 * Chapter 5:**

Companies know that many people look up to celebrities. That is why they pay celebrities big money to represent them or be their spokesperson. Recognizing a celebrity can give a company a positive reputation. Companies try to say that if you buy that product you be as cool as that celebrity. While other celebrities like to make their own product like perfume, a clothing line, or other merchandise. While some celebrities promote companies on TV or in magazines, other celebrities choose to promote their company by wearing certain brands or using certain products. This promotes companies because many fans try to copy different celebrities' looks. Celebrities aren't the only ones promoting certain brands that way, some companies have animated characters promote their product. Certain Disney movies contain this product placement. That is also why come of these movies are made. It makes it easy for them to make sequels and merchandise. Some cartoon characters, however, should not be viewed by kids. Joe the Camel was a cartoon character that promoted cigarettes. Many little kids started to recognize Joe the Camel and the company had to let go of Joe the Camel. some companies have been asked to remove the cartoon characters from their logos because they promote young kids to form bad habits. I hope you learned a little bit more about the world of pop culture.