Reading+the+MediaVE


 * Objectives: Students will**
 * 1) identify characteristics used to "read" an advertisement.
 * 2) describe the connotations for the advertisement.
 * 3) explain why "reading the media" includes understanding both text and images.


 * Example**: **Reading the Media RGC**


 * Copy the information below. Create a link on your Table of Contents page called Reading Media //initials//.**
 * Past the information below onto your new page.**
 * Then complete the assignment.**


 * Resources:**
 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers

Context: family Link: http://www.eparent.com/
 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here: This add is very plan but very well done. It is simple, just two hands but it really sticks out that there is a little hand and a bigger one. Its white but that makes the main subjects (the hands) more noticeable. The name of the company is the biggest words on the little add because they really want you to know who you are.
 * color bright very white
 * framing focusing on the parents and the child's hand
 * composition small letters
 * size medium sized
 * type of shot looking straight at the two hands
 * subject matter, including people two hands on smaller than the other
 * setting plan white background
 * lighting bright
 * pose little kid hand holding dads finger
 * text Mass Mutual financial group helps people with disabilities or other special needs.


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing? Yes i think it is very nice how made the company's name bigger.
 * 2) How do you feel they will appeal to other people, of different ages and gender? I think it was great to have a younger hand in there with the older one just to see the really big difference in the ages because the whole kids hand goes around the older person finger.
 * 3) How do the images relate to the product that is being sold? It relates because the dad needs a financial group to protect or help pay for the younger kid and it shows that.

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here: You have to read and understand the words sometimes to understand the picture. And, you have to understand the picture to understand the text.
 * E. Connotations here:**