My+Ads+FS


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway


 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here: Budweiser (2013)
 * 2) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**


 * 1) Who created the message? Budweiser created this commercial.
 * 2) Why is this message being sent? What is your evidence? That friendship is important, even when it has to do with beer. My evidence is that peaceful music and the commercial in general.
 * 3) What is the target audience? What is your evidence? The target audiance appeals to all people who can buy beer, but it also allows young audiances to watch it and feel sympathetic.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? I think that the message can be interpreted in many different small ways, but over all i feel like all people will get the main idea.
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? ​I feel very emotional after watching this video. It causes the viewer to feel pity when the horse is sold.
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions?
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?