SuperBowl2015icsHM15


 * 1) **What is the name of the ad? URL?-** The name of the ad is "Calls For Dad: Dove". The URL is [].
 * 2) **What was the target audience? Explain and provide evidence.-** The target audience was for men with kids and a wife. This ad implies that their kids and wife will love them more with Dove for men. It also implies that they will get stronger as a father with it. My evidence is all the kids and wife calling for their dad throughout the advertisement.
 * 3) **Name one Language of Persuasion that was used. Explain and provide evidence.-** Warm and fuzzy is one language of persuasion that was used. They used a bunch of little kids calling for their dad with smiles on their faces. They said that Dove will make you a better father.
 * 4) **Was there another Language of Persuasion that was used? Explain and provide evidence.-** Another language of persuasion is repetition. There are more than 5 kids calling for their dad throughout the ad. This repetition in the ad drove the message in our head that dove will give you a stronger relationship with your kids.
 * 5) **How did the ad try to emotionally connect with people? Explain and provide evidence.-** The ad tried to emotionally connect with us by trying to make us feel that we can be a better father with dove. It caused fathers to try to be nicer to their kids in order to be a better father. They said that dove will make you have a stronger relationship with your kids.
 * 6) **How long (seconds) was the commercial? How much would an ad of this length have cost?-** This advertisement was 30 seconds long, and it costs 4 million dollars.
 * 7) **When was it shown in the Super Bowl (which quarter)? Does the timing of the ad make a difference? Explain your answer.-** I don't know when the ad was shown in the super bowl. The timing of the ad might make a difference by changing the father's attitude toward their kid. If they saw this ad, they might feel that they need to be better fathers.
 * 8) **Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why?-** I liked the advertisement because it incorporated the love and relationship we should have with our family. All of my family also liked the ad because it showed us all how we should get along.
 * 9) **Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer.-** The ad made my dad want to buy it because he thought it would make him a stronger and better father.