Marketing-ICS16SPI

=Chapter Summaries:=

Chapter 1:
 * This chapter is about how people grow into fame, why people rise to fame and how we are influenced everyday to buy things that helps other fame. Things can change as they get more popular. Pop culture is all around us in commercials, newspapers, and ads. People can become famous through this. People have different views on what's cool and what's not but big companies always try to find out what they think everybody else thinks is cool to make more profit. We learn that Companies try to target younger consumers to buy there product. An example would be Justin bieber's videos that went viral.

Chapter 2:
 * This chapter is about how we are influenced by advertising and how it has changed over the years. Ads come in many different forms and are always trying to make us buy or do something. This chapter explains the history of advertising and their techniques of advertising. They use celebrities to make their product cool or interesting so customers can buy them making the company strong and popular because of their product. Products grow by people telling their friends their opinions on the certain product another word for this is viral.

Chapter 3:
 * This chapter is about how advertising can manipulate us and how colors, celebrities, musics, etc can stick in our heads and make us remember the product. The company makes the certain image noticeable for people to express their way of popularity. Celebrities get paid because when a company uses their song in their commercial to make it enjoyable. This chapter also explains the way color makes people feel for example blue represents calmness, red represents passion.

Chapter 4:
 * This chapter is about product placement on movies, tv shows, and celebrities. Also how it influenced us. This chapter explains what product placement is. It is manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.

Chapter 5:
 * This chapter is about how celebrities can influence us. Since they are popular they have lots of power. Also how much power can can actually have. For instance songs aren't about the lyrics it's about the singers. It also says how tv writers use these really popular celebrities to be in the their commercials. Not just commercials but also magazines or other advertising material. Some celebrities have so much money they make their own company about clothes, jewelry, or other similar things.