My+Ads+RGL


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway


 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here:
 * Chips Ahoy
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) Who created the message? The Chips Ahoy Company.
 * 2) Why is this message being sent? What is your evidence? This message is being sent because people who love cookies will love to buy their cookies. The cookies singing "Don't You Want Me".
 * 3) What is the target audience? What is your evidence? The target audience is childreon of the age 3 and up. The song and also the hand that comes down and the cookie and eats all of them.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? Younger kids the age of 3 - 12 might see it differently because they love cookies. Also becuase they would enjoy to eat it as a snack. Adult would just see the commercial as diabetes or haunting them to breaks their diets since they crave cookies.
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? I feel hungry after watching the cookie commercial. It makes me hungry and now I crave cookies. Cookies are a part of my life.
 * 6) Would you buy the product? Why or why not? Yes because cookies are a good snack and cookies are delicious especially Chip Ahoy cookies.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * **logo (when and where?)** The logo is located on the billboard in the beginning when they drive past it. Also at the end of the commercial when the narrator says "Chunky Chips Ahoy"
 * **lighting? (bright? dark?)** It's bright because the cookies are happily singing and it's sunny outside while having what looks like a road trip.
 * **camera angles** it went from the front to the side and to the front again
 * **distance of shot (close-up, medium, long shot)** Not much close-ups. A few mediums and mostly long shots.
 * **number of shots** There were four shots.
 * **sound track** "Don't You Want Me Baby" by Human League
 * **special effects** The swoop when the hands comes down and takes the each cookie one by one. And the munch at the end of the video.
 * **characters (people and/or animals or animated product)** Cookies and the hand.
 * **celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)** Cookies and the hand.
 * **costumes** No costumes.
 * **setting** Setting was on a road.
 * **other?**


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here: T-Mobile NBA
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message? T-Mobile
 * 2) Why is this message being sent? What is your evidence? This message is being sent out to people who don't have good phones. Dwayne Wade using a T-mobile phone
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions?
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?