Super+Bowl+2017+ICS17RamoS

=**__ Super Bowl Commercial LI __**=
 * 1) What is the name of the ad? URL? The name of the ad is 20 Skittles Super Bowl XLIX Commercial Settle It. @https://youtu.be/n7BVxLyIgqM
 * 2) What was the target audience? Explain and provide evidence. People that are into candy could watch it, and body/builders because of the muscles all of the characters in the ad have.
 * 3) Name one Language of Persuasion that was used. Explain and provide evidence. At the end of the ad it said its slogan which was 'Settle the Rainbow, Taste the Rainbow'
 * 4) Was there another Language of Persuasion that was used? Explain and provide evidence. When they said that lemon was everyone's favorite. They all wanted to fight for it.
 * 5) How did the ad try to emotionally connect with people? Explain and provide evidence. They made some very strong people want to eat Skittles, because it wouldn't harm them.
 * 6) How long (seconds) was the commercial? How much would an ad of this length have cost? The cost could be $10 million for a one minute commercial.
 * 7) Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why? I liked it because it was funny how the weakest people had a muscle. Everyone loved it the same.
 * 8) Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer. Yes, because after that we all went to buy Skittles.
 * How long was the ad? only 1 second??**


 * Language (or Tools) of Persuasion **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful People**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & Fuzzy**: sentimental images especially of families, kids and animals.


 * Create a wiki page: SuperBowl2017codeinitials. Copy and paste the questions below. **