Reading+The+Media+DJ



Context: **I found this add on a website that can help you find magazines on your computer.** Link: http://www.magazine-agent.com/maximum-pc-non-disc-version/magazine
 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:
 * MaximimPC.**
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here: The words really pop out because they are black and the background is white. It puts the computer on that third line so it is easily viewed. The computer is most of the add so It is fairly easy to inspect. It is shot at an upward angle so you can get a exponential view of the computer. The text is saying that the computer is faster than all the other competitors. The lighting is very bright so you can see the outline of white on white. The pose is showing the front and side of the computer, to get an overall view of it. Big text is trying to get to notice and once you are hooked, and once you are hooked you read all the details of the computer.
 * color
 * framing
 * composition
 * size
 * type of shot
 * subject matter, including people
 * setting
 * lighting
 * pose
 * text


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing? **The Text goes well with the picture and background**
 * 2) How do you feel they will appeal to other people, of different ages and gender? **It will appeal to people of all gender, but it probably only sells to adults.**
 * 3) How do the images relate to the product that is being sold? **​The image is the product being sold.**

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here: In reading the media, it means not just to read the word but the pictures and sound. It means more than just reading, but knowing and understanding waht all the three thing mean combined.
 * E. Connotations here:**