SuperBowl2015LJ115


 * What is the name of the ad? URL? The name of the ad is Lost Dog. https://screen.yahoo.com/big-game-ads/lost-dog-budweiser-001413484.html
 * What was the target audience? Explain and provide evidence. The target audience was adults, it is a commercial for beer. In the end it shows a man drinking beer.
 * Name one Language of Persuasion that was used. Explain and provide evidence. Warm and fuzzy was used, it tells the short story of a lost dog.
 * Was there another Language of Persuasion that was used? Explain and provide evidence. No there was not another language of persuasion.
 * How did the ad try to emotionally connect with people? Explain and provide evidence. The ad emotionally connected with people because who wouldn't feel bad for a lost puppy?
 * How long (seconds) was the commercial? How much would an ad of this length have cost? The ad was 60 seconds long, thus it was 8 million dollars.
 * When was it shown in the Super Bowl (which quarter)? Does the timing of the ad make a difference? Explain your answer. I'm not sure when it was shown, but timing definitely makes a difference. If you show it during half time for instance, more people will be paying attention to their TV's than when the game had ended.
 * Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why? I did like the ad, it was cute. No one really had a different reaction to it.
 * Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer. No, not necessarily.