MarketingAJ15

This chapter talks about how you see advertisement everywhere you go from shirts, television and many more. Advertisements are just part of life nowadays. It also talks about with all the websites and technology any one can get big just like Justin Bieber. Even with hate by critics or viewers you may still become big. The Pop star Rebecca Black is very famous from her very disliked song "Friday." With friends or just a few clicks anyone can get famous.
 * Chapter 1**

This chapter talks about how many different ways people start to to advertise. From friend to friend, to a celebrity wearing something that promotes a brand in a movie, show, etc. Advertising also has some false claims that people sue that it is making false claims about what the ad says. The advertisement creators started to realize that their is too many words and started to use more pictures to attract attention. But are the advertisements getting out of control? This book also says that we see about 8,000 brands a day. Sometimes the advertisement creator makes an ad that makes it seem that nothing is being advertised by using jokes, games, etc.
 * Chapter 2**

This chapter talks about how advertisers use persuasion. The marketers use catchy slogans and songs to get people to remember their product. Now advertisements have to be sneakier. They have become sneakier by placing ads between shows and even video games. Marketers have some rules against marketing to kids. But they're many loop holes that they use to bypass this rule.
 * Chapter 3**

This chapter says that advertisements try and persuade people to buy their things by using discounts, lowering price, organic ingredients, etc. A lot more ads are forming slogans so people can retain it in their head. They try and use your insecurities and fears to get you to buy things. This chapter also talks about how advertisers try and target children to beg their parents for something they see. The marketers try to tell the teenagers that they need certain stuff to fit in. Some companies pay to have their product showcased in a video games, shows, etc. Some marketers have their brand on a professional athlete. Now the FTC is limiting the advertising towards children.
 * Chapter 4**