AddAnalyzeRT15

Objective: Students will be able to
 * analyze "language of persuasion" techniques used to target an audience

Do not enter your information here. Background Information: **Language of Persuasion**
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? **Microsoft**
 * 2) Why is this message being sent? What is your evidence? **To sell a product I know this because it kept telling us how great the product was and how it worked**
 * 3) What is the target audience? What is your evidence? **The target audience could be anyone because it had all different types of situations in the commercal.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? **I think everyone will like the commercial and understand it the same because it has a basic story about the product that everyone is using, it helps people and technology does great things for people.**
 * 5) Which **language of persuasion** is used in the ad? Provide evidence from the ad.
 * 6) Would you buy the product? Why or why not? **I would buy the product because it is helping people.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below) **Warm and fuzzy**
 * logo (when and where? **It displays the Microsoft logo throughout the video but mostly just on the products that they are show casing.**
 * lighting? (bright? dark?) **Bright so it can show off the product**
 * camera angles **54**
 * distance of shot (close-up, medium, long, shot) **Close-up**
 * number of shots **54**
 * sound track **Up beat classical melody**
 * special effects **None**
 * characters (people and/or animals or animated product) **They displayed victims of diseases and others with disorders that were cured because of Microsoft products**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **Steve Gleason, he is using the product to tell us what technology really can do. Yes, because Steve Gleason is a former NFL player, living with ALS, and is a dad, who cannot speak.**
 * costumes **None**
 * setting **None**
 * other? **None**