Ad+Group+4


 * Back to Analyze Advertisements page **

OJ HT MG DB
 * Initials of students in the group: **


 * Background Information: Language of Persuasion summary (see Language of Persuasion for full text) **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful people**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breathe, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & fuzzy**: sentimental images especially of families, kids and animals.


 * Assignment **
 * **View 5 of the Super Bowl 2014 advertisements. (see links on Huffington Post)**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) Who created the message? Turbo Tax
 * 2) Why is this message being sent? What is your evidence? Get your taxes done. They say that.
 * 3) What is the target audience? What is your evidence? Anyone who has to file taxes.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Different nationalities would not be able to relate to it.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. Association, because most people have gone to a prom or know what prom is.
 * 6) Would you buy the product? Why or why not? Yes, because the commercial shows something that the people watching can relate.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) At the end of the commercial in the middle of the screen.
 * lighting? (bright? dark?) Dim lights
 * camera angles The camera rotates in 360°
 * distance of shot (close-up, medium, long shot) A majority of the shots were medium and close-up.
 * number of shots- over ten
 * sound track EDM
 * special effects How it switches from his room to his prom.
 * characters (people and/or animals or animated product) Main guy, guy that takes his date, his date.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) No celebrities
 * costumes Tuxedos
 * setting Prom and his house
 * other?