MarketingICS16RAP


 * Chapter 1 Summary:**

In chapter one, it was talking a lot about how some people became famous, how maybe some people didn't like them or how some people thought they weren't good enough, the media and culture, and who decides if it is popular or not. Some people they talked about were Justin Bieber, Rebeca Black, and Miley Cyrus. The story talked a lot about how Justin Bieber became famous and how he started off making YouTube videos from home at 13 and from there he became a top hit. At first, they thought he wasn't good enough for Disney channel or any other channels, but he proved them wrong. later on, some guy wanted to work with him and make a label. When Rebeca Black became famous for her first hit on YouTube, "Friday," lots of people didn't like her, but she eventually came out with a label and she was a top hit. As people who listen to their music, we are the ones who decide if it is good or not based off of our opinions.
 * Question: What is "popular culture"? **


 * Chapter 2 Summary: **

In chapter 2, they talked a lot about different ads, things going viral, and sending different ads that you like to your friends. When things go viral, it means it is all over social media and millions of people have viewed it. That's also a great time to send your friends the thing that is going viral. In the book, they said, "Having your friends tell you about things may be more exciting than seeing it on T.V" I agree with that because your friends may make it seem more interesting. Ads are a big thing today. In the story, it says, "Older children see about 8,000 ads a day." I think that is a lot to see in just one day. It's crazy to see all the different things people are advertising and the ads for them.


 * Chapter 3 Summary:**

In chapter 3, they talked about how different places advertise things and their slogans. For example, when fast food places advertise things, they could have a beat in the background and also when they advertise food they make it look 100 times better than it really is. Some websites of the places have games on them. If you go to Mcdonalds website you can play a game and customize a character. Many different places have different slogans. Mcdonalds slogan is, "I'm loving it,' and another slogan is, 'cukoo for coco puffs."


 * Chapter 4 Summary:**

In chapter 4, they talked about how generations from the past has changed and also how when people advertise something it's normally directed at a group of people. Such as teens, working members, seniors, and men between the age of 18-35. They base the add on what would be more persuasive. in chapter 4, they also talked about Tweens, children between 18-12. The U.S. census Bureau thinks there will be 23 million tweens by 2020. Advertisers think tweens could be more persuaded than other consumers.


 * Chapter 5 Summary:**