audience+ICS16ELK

https://www.youtube.com/watch?v=iISQEwleMuo&list=UUH47Lk8Qv2Vdr7yu7JHyvug Company : Pepsi
 * 1) Who created the message?
 * pepsi
 * 1) Why is this message being sent? What is your evidence?
 * This message is being sent because Pepsi wants to sell their products on one of the most watched television events. My evidence is the actual super bowl football arena in the ad. It is showing and telling the audience to drink Pepsi while watching the super bowl to : Get Hype"
 * 1) What is the target audience? What is your evidence?
 * The target audience are the people watching the super bowl or people who are interested in the arts or music. The lights and geographic filming really attracts the view. The evidence is using so much pop culture in the video.
 * 1) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * Pepsi is popular and known internationally, people will understand the ad for pepsi but they might not understand the american football side of it and they are probably confused on why football is a big deal. Evidence: the arena and different us geographics
 * 1) Which language of persuasion is used in the ad? Provide evidence from the ad
 * Language such as describing how to get hype while watching a sporting event. The text in the beginning attracts the viewer to keep watching the ad..
 * 1) Would you buy the product? Why or why not?
 * Yes< i would buy the product because i enjoy soda and i am famirilar with the product. After watching the ad i even said " I am craving a Pepsi now"
 * 1) What creative techniques are used to attract attention of the target audience?
 * Creative techniques like adding the music and instruments with town culture and all of the lights made it very visually pleasing.