Reading+the+Media+FG13


 * Objectives: Students will**
 * 1) identify characteristics used to "read" an advertisement.
 * 2) describe the connotations for the advertisement.
 * 3) explain why "reading the media" includes understanding both text and images.


 * Example**: **Reading the Media RGC**


 * Copy the information below. Create a link on your Table of Contents page called Reading Media //initials//.**
 * Past the information below onto your new page.**
 * Then complete the assignment.**


 * Resources:**
 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers

Context: Nike Shoes and Store Link: http://store.nike.com/us/en_us/?l=shop,pwp,c-1+100701/hf-4294899755
 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here: The color is beautiful. The framing was interesting and strange. The structure is good. You know one day all the stores are going to run out of shirts. If you purchase them now, when the stores close down you got shirts. Target and Walmart aren't going to have track shirts. One day The Hunger games will be real. People will have to fight for food and clothing. T oys are not important they can break unlike clothing they are universal everyone will want one. You have to be fit to fit in the shirt. So store all the clothing you can get and shop at Nike to purchase some shirts for the future. May the odds be ever in your favor.
 * color - red, green, black, gray
 * framing - Rule of thirds
 * composition - shirts that need to be purchased
 * size - shirt take up alot of picture
 * type of shot - medium
 * subject matter, including people - get shirts
 * setting - no setting
 * lighting - no lighting
 * pose - no pose
 * text - Nike track and field


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing? Yes
 * 2) How do you feel they will appeal to other people, of different ages and gender? Yes - explain
 * 3) How do the images relate to the product that is being sold? I need shirts for track.

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here:
 * E. Connotations here:**