The+Big+Push

**Chapter 1**
The 1st chapter was basically just an introduction and overview of pop culture and its effects in the modern world. The chapter talked about pop culture and how it brought Justin Bieber, a 13 year-old singer, to be a world sensation. It also talked about how pop culture was brought up and how it has gotten such big part of everyone's lives. The chapter also helped you realize how ads are hidden in places to make you think they are apart of the movie, website, magazine, etc. Many companies want you to have brand loyalty but that is just because they want to know that people will always buy it.

**Chapter 2**
This chapter went into more depth about ads and the history of ads. It told you more about the first ads in newspapers and how that started a viral trend by many large and small corporations that wanted people to know about their products or services. The chapter especially talked about how many companies get famous songs, people, places, movies, etc. to wear/ use their things to make them known. Some companies even have ads with the famous people or songs so that people think it is cool to wear that brand or listen to that song. This chapter basically gave you insight on all of the trends that consumers fall victim to daily.

Chapter 3
Chapter 3 was all about logo and brand recognition. The chapter explained the little things that companies do to really make their brand pop and make you want to consume it. For example McDonalds made their logo in colors that made you hungry and the also made their logo one that people would recognize easily. The chapter went in depth and restated how companies hire people to make their stars or commercials look unreal even though it doesn't look like that when you buy it. Lastly it explained how ads get your attention and how they pull you in.

Chapter 4
This chapter talks about how companies target audiences. The companies often do endorsements and pay for their product to be shown somewhere. when they do this they often need to look into how they will reach their target audience the most and how their slogan and logo will have an impact on the consumers. Foe example if Coke wanted a bunch of kids to buy their product they wouldn't advertise at the grocery store or in a bar they would advertise on kids tv channels, kids magazines, etc. The companies don't just try to reach some of their target audience they want to reach a very large amount causing more sales. This is why Superbowl Commercials are so popular because it is one of the most watched television programs so the companies can make a lot of money off of all those viewers.

Chapter 5
This chapter is all about the impact of celebrities to get people to buy products. It is very common for celebrities to endorse products and brands. One of the most common celebrity endorsements is on makeup commercials. Celebrities show that the makeup makes there cool so then others want to use it. Other brands such as Nike are endorsed by celebrities to make the brand look cool and popular. These endorsements are really all a trick to get you to buy their product whether you need it or not.