AudienceTM15

**Assignment**

 * **View the Super Bowl 2014 advertisements in the list below.**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) **Who created the message?** Pepsi halftime show created the message that features Bruno Mars.
 * 2) **Why is this message being sent? What is your evidence?** The message is being sent for people to buy their product. My evidence is that they wouldn't do a commercial that had to be payed to not sell their product. Also they have in the begging saying to get it for the halftime.
 * 3) **What is the target audience? What is your evidence?** The target audience is everyone who goes to watch the Superbowl of sports, and for anyone else. My evidence is that they are going around the city showing how it is good and they go to the stadium for football at the end.
 * 4) **How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?** They might understand it different by the music they use in the commercial or the place they are at and even the stadium. My evidence is that the rock music they play is something not everyone might like. Also people might not like the stadium so they don't buy the product.
 * 5) **Which //language of persuasion// is used in the ad?** Provide evidence from the ad.
 * 6) **Would you buy the product? Why or why not?** Yes, I would buy the product because it looks like it makes people feel good and how they showed the reason why.
 * 7) **What creative techniques are used to attract attention of the target audience? (see bullet list below)**
 * **logo (when and where?** The logo is simple 3 colors not so bright and not so dark. It is regular colors that people mostly like.
 * **lighting? (bright? dark?)** It was dark with buildings who shine their bright lights to the eyes.
 * **camera angles.** Their angles were straight and also sideways. To make it cool in a way.
 * **distance of shot (close-up, medium, long shot)** Their were only 10 close ups, 4 far distance, and 3 medium distance.
 * **number of shots** Their were 17 shots.
 * **sound track** up tuned beat.
 * **special effects** They use big hands throughout the video to do things.
 * **characters (people and/or animals or animated product)** Regular people, cars, buildings, Pepsi cans, stadium, and plants.
 * **celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)** Their were famous places then famous people.
 * **costumes** Their were 3 people and they were wearing coats scarfs and boots/shoes.
 * **setting** The setting was in New York.
 * **other?** No.

Language of Persuasion

 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.