Commercial+AJ215

=__Pepsi Commercial__=
 * 1) Who created the message? Pepsi
 * 2) Why is this message being sent? What is your evidence? To get people to buy there product. Thats what commercials are for.
 * 3) What is the target audience? What is your evidence? Soda drinkers. It is a soda commercial.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Kids may find it more entertaining.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. Music.
 * 6) Would you buy the product? Why or why not? No, the commercial gave me a headache, there is too many flashing lights
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below) Special Effects, and flashing lights.
 * 8) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?

Language of Persuasion

 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.