Ad+Group+2


 * Back to Analyze Advertisements page **

PT, AK, DV
 * Initials of students in the group: **


 * Background Information: Language of Persuasion summary (see Language of Persuasion for full text) **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful people**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breathe, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & fuzzy**: sentimental images especially of families, kids and animals.


 * Assignment **
 * **View 5 of the Super Bowl 2014 advertisements. (see links on Huffington Post)**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Budweiser**
 * http://www.huffingtonpost.com/2014/02/02/super-bowl-commercials-2014-watch_n_4713785.html
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) __** Who created the message? **__
 * Budweiser
 * 1) __** Why is this message being sent? What is your evidence? **__
 * To show people that
 * 1) __** What is the target audience? What is your evidence? **__
 * Families
 * 1) __** How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? **__
 * It would be warm and loving to all ages. There's a strong friendship between and dog and a horse.
 * 1) __** Which language of persuasion is used in the ad? Provide evidence from the ad. **__
 * WARM AND FUZZY because it's for family and it has doggies and horses.
 * 1) __** Would you buy the product? Why or why not? **__
 * No, because we are underage.
 * 1) __** What creative techniques are used to attract attention of the target audience? (see bullet list below) **__
 * ** logo (when and where?) **
 * Budweiser, and it's at the very end of the commercial.
 * ** lighting? (bright? dark?) **
 * It's bright in the beginning and becomes dark when it starts to rain. Then when the dog is taken away, it becomes bright again.
 * ** camera angles **
 * The sides
 * ** distance of shot (close-up, medium, long shot) **
 * They show a close up of everything. When the dog comes back with the 5 horses is the only time when they show a medium shot. When it was raining and the dog and horse were alone in the barn, it was a long shot.
 * ** number of shots **
 * ** sound track **
 * //Let Her Go// by Passenger
 * ** special effects **
 * None
 * ** characters (people and/or animals or animated product) **
 * Farmer, a lady, a dog, 5 horses
 * ** celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **
 * Don Jeans
 * ** costumes **
 * Devi Jeans
 * ** setting **
 * Warm Springs Puppy Adoption
 * ** other? **