Ad+Group+7


 * Back to Analyze Advertisements page **


 * Initials of students in the group: **


 * EE, CN, TP **


 * Background Information: Language of Persuasion summary (see Language of Persuasion for full text) **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful people**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breathe, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & fuzzy**: sentimental images especially of families, kids and animals.


 * Assignment **
 * **View 5 of the Super Bowl 2014 advertisements. (see links on Huffington Post)**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad.
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)

__** Answers: Commercial: Too Much Puppy Love **__


 * 1) **Budweiser created this commercial/message.**
 * 2) **The message being sent is trying to say that Budweiser will bring anything together. At the end of the commercial, at the bottom, it says #Best__Buds.__**
 * 3) **The target audience is for children. The evidence is that the commercial has puppies and horses in it.**
 * 4) **People of our age group may think of it as a Labrador puppy and a Clydesdale being best friends. But people that are in the 21-23 age group may think of it as the Budweiser horses and may want to go buy Budweiser beer.**
 * 5) **The language of persuasion of this commercial is warm and fuzzy. The evidence is that it shows a Labrador puppy and a Clydesdale being best friends.**
 * 6) **We would buy the product if I was 21 or older because the all of their commercials are cute with the animals in them.**


 * logo (when and where?) **The logo was put at the end of the commercial. It was big and bright red so that it stood out. The logo also appears on the man's hat.**
 * lighting? (bright? dark?)
 * The lighting was bright and very sunny. **
 * camera angles **There are 34 camera angles. 22 close ups of the puppy and horse and 12 far off ones.**
 * distance of shot (close-up, medium, long shot) **There are 7 medium close-ups and 3 far ones for distance of shots.**
 * number of shots
 * sound track **The sound track is Let Her Go by Passenger. It really sets the warm feeling of the commercial.**
 * special effects
 * The special effects mainly include the weather changing.**
 * characters (people and/or animals or animated product) **For the characters, it shows a bunch of Labrador puppies and one of them escapes to meet his/her hero, a Clydesdale. It also shows a group of Clydesdale horses.**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting **For the setting, it is at a farm which makes you feel warm inside.**
 * other?