Reading+the+MediaMD


 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers


 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product: **Howloween** **Pet Costume Benefit**



Context: **I found the piece of advertisement from "Animal Fair". It is a lifestyle media company for animal lovers and pet parents supporting animal rescue and fairness since 1999.** Link: http://animalfair.com/home/dog-spooked-tips-fun-safe-howloween/
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here: **​**
 * color
 * framing
 * composition
 * size
 * type of shot
 * subject matter, including people
 * setting
 * lighting
 * pose
 * text
 * When I first read the advertisement, my eyes pinpointed on the pets wearing costumes. I then read the slang word, "HOWLOWEEN". After witnessing those factors, I started to read the whole article's words. Most of it is much smaller, but it talks about a pet costume benefit. The shot is from a straight forward angle . The pets and word, "Howloween", are very large and seemed to be the emphasis to attract you in. The composition is very unique. The photographer picked many different sized pets such as a tabby cat, a golden retriever, a mouse, another dog with a ghost-sheet costume. They are all Trick Or Treating at a door holding up bags for candy. The background is much darker and emphasizing the animals more than the setting around them.The text also puts the more exciting words in larger, bolder writing making this ad very appealing to a person.**


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing?
 * 2) How do you feel they will appeal to other people, of different ages and gender?
 * 3) How do the images relate to the product that is being sold?

Answers:
 * 1) **Yes, I do find this ad appealing.**
 * 2) **I feel this will appeal to younger kids and adults, male and female, who are in to comedy and pet animals.**
 * 3) **The images of the pets in Halloween Costumes relate to the costume benefit because the benefit is for all pets .**

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here: **"Reading the Media" means not just reading the written text. It means that you must pay attention to the angle, the lighting, the pose, the framing, the background, the front ground, the whole photo. Not just the words should be "read" anymore because there is so many things online nowadays. "Reading the Media" now means to pay attention to every piece of media like a work of art and pay attention to all the details.**
 * E. Connotations here:**