MarketingTS


 * List of the Marketing Terms:**
 * 1) Pop Culture: Aspects of a culture that are widely known or appeal to a large number of people across a society.
 * 2) Mass Culture: Products or forms of entertainment that are mass produced for widespread use for the purpose of making money.
 * 3) Advertising: anything that is used to promote a product or persuade someone to buy something
 * 4) "Going Viral": When a game, video, or other piece of content spreads rapidly around the Internet.

P1: Companies try to persuade you to buy or use their product by influencing you with advertisements. These may come in many different forms. Recently, they have been trying to target younger audience because statics show that younger audiences tend to spend more. Justin Bieber is an example of pop culture because he gained so much attention so quickly. Although you might think that you have your own personal taste, It is a good chance that your taste in clothes, food, fashion, etc is largely influenced by marketing. In the past, Artist had more control over their creations. Now, large corporations own the artist and tell them what to paint, sing, or write as long as it makes money.They guess what will make the most money after what has sold well in the past. At one time DJ's got to chose what they played on their stations and there was a greater variety of music. Now, corporations run most radio stations which explains why you usually hear the same songs over and over again. The problem with corporations telling their artist what to create based on what sold well in the past is that it eventually leads to unoriginal work aka plagiarism. Some consumers refuse this mass-produced entertainment and instead look for more original work. For example instead of listening to a radio station run by a giant corporation they would listen to a radio station run by a local college. The internet has created new ways for people to break into the entertainment business. Websites such as YouTube, Facebook, and MySpace allow indie bands and independent movies to gain popularity and possible even become famous.
 * Summaries**

P2: Intertwined in the world of pop culture is the world of advertising. Print Ads have been around since the late 1800's. Early Advertising techniques were different from our advertising techniques today. The first print ads were very text heavy. In the past, there were no laws prohibiting advertisements from exaggerating. Today, the FTC (Federal Trade Commission) protects us against false advertisement. Advertising in the past developed slowly with bigger and less words and the sometimes featured large colorful images. A common tactic for advertisement around this time was to emphasize the positive ways that a product might change someones life. Today advertisers have become highly skilled at selling to consumers. Today, people can hardly leave their homes without seeing ads everywhere. According to the FTC children between the ages of 2 and 11 view more than 25,000 TV commercials annually. This doesn't include exposure to other ads and brand names. By some estimates young people see more than 8000 brands per day. Advertisers have also started to rely on consumers to spread product messages. For example, if a friend recommends a singer or an artist to you, you would be more likely to listen to that singer than you would if no one recommended anything to you. In 2004, Burger King created a simple website to promote its new chicken sandwiches. Users of the website type in commands that the chicken then follows. The site has a simple "send to a friend" button. Burger King didn't promote the website, they simply relied on people liking the game so much that they would send it to a friend and promote it themselves. When a piece of media spreads rapidly around the internet it is referred to as going viral.

P3: Advertising messages have always been common but now they have been getting more effective and more subtle. They try to plant images and ideas in your head without you knowing it. One very popular tactic advertisers use to try to get you to buy their product is to have catchy slogans. Most times slogans reflect a certain quality or feeling the creators want you to feel. Many marketing techniques appeal to emotions. Many ads may try to suggest to you that if you use or buy that product you will be popular, funny, or happy. Other ads may prey on your imperfections like bad breath or acne. Ads also aim to be memorable by being humorous. A major tactic for advertisers are making their ads interactive. For example, Cheerios has a create a comic page where users can drag phrases and pictures onto their own comic strips featuring the Cheerios bee. These ads are so effective not only because they are interactive, memorable, and humorous, but because they encourage brand recognition.