Reading+the+Media+VI


 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:
 * The product is a snicker advertisement.**

Context:Found it on a magazine called "Seventeen." Link: http://www.seventeen.com/
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here: The advertisement caught my eye by the brown color that looked like chocolate. Also by the square medium size figure of the ad. Then the lighting is bright on the snickers and the bold letters. The setting is a brown back ground, bold letters, the candy then snickers on the bottom right hand corner. The subject I could tell it is the snicker bar. The pose is just the bar in the middle with the piece off of it. The type of shot is to sell because it will help people not be hungry and some people think it is good but not all. The composition of the picture is the bar and the big bold white words. That means that those things are the main and most important thing in the advertisement. The text is to make people buy the item and tell them what is in it and about it.
 * color
 * framing
 * composition
 * size
 * type of shot
 * subject matter, including people
 * setting
 * lighting
 * pose
 * text


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing? ??
 * 2) How do you feel they will appeal to other people, of different ages and gender? ??
 * 3) How do the images relate to the product that is being sold? ??

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words.
 * E. Connotations here:**

To me the snicker advertisement is nice and lovely. It make me want to buy it because it looks good. It also makes me hungry. Then the possession and the inside of it gets everyone going and then want it. That is why Snickers is why it is so popular. Well this ad will make people feel hungry and want to buy it. Then people that have different ages is different. Little kids like ages 5-16 they will want it and buy it with all of there money. Then ages 17-36 they will buy one or two of it but won't waste all there money on it. Last ages 37-old age they will buy it for little kids in there family they will not want to it they want to stay fit. Then for gender men will buy it and they will eat it and be pleased by the ad. Women on the other hand will be pleased and buy one or two but won't buy or it a lot of it. The image relates to the product being sold. By being the same thing and showing off the same thing to sell.