My+Ads+MDC


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway

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 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here: VW - What hands can do
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) Who created the message? Phaeton-Volkswagen
 * 2) Why is this message being sent? This message is being sent to show that even though the Phaeton is handmade, handmade products can perform just as amazingly as any other products. What is your evidence? The evidence is the hands in the beginning of the commercial creating extraordinary objects you wouldn't think you could make with hands.
 * 3) What is the target audience? The target audience is car buyers. What is your evidence? My evidence is the car and its logo at the end showing the car buyers that this car, although handmade, is "perfection" and it is the Phaeton (Volkswagen).
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? People of different age groups might understand this message differently because Adults see this as a car commercial when the ending clearly shows the Volkswagen car and its logo. However, young children may see this probably as just a cool mini play or performance done by hands and nothing more. People of different nationalities might understand this differently too. For example, Volkswagen cars may be commonly known in the U.S, but maybe Europeans won't understand this the way we do since Volkswagens aren't common there.
 * 5) How do you feel after seeing the commercial? After seeing this commercial, I feel amazed by the wonders handmade things can do. How does it appeal to your emotions? At first, I was confused as to what a bunch of hands had to do with a commercial selling a product. But then it hit me in the end, when i realized that it was sort of a pun because the product they were selling was handmade. It reminded me to never underestimate handmade items.
 * 6) Would you buy the product? Why or why not? Even though it played with my emotions and opened my mind to new things, I honestly would not buy the product. I wouldn't buy the product NOT because it's handmade, but only because everyone usually has a brand or company they trust or buy more often and my favored brand isn't a Volkswagen.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? At the very end of the commercial.
 * lighting? (bright? dark?) Sort of dim lighting with the brightest light focusing on the main ideas.
 * camera angles- Front and center the whole time.
 * distance of shot (close-up, medium, long shot)- medium shot for most of the commercial
 * number of shots- probably about 4 shots total (the 1st shot is taken so that a lot of things are going on that one shot but it's taken continuously).
 * sound track- it sounds like a very light orchestra playing music you'd hear in a scene in which someone/something will perform a magical or surprising act.
 * special effects- multiple hands forming into everyday objects.
 * characters (people and/or animals or animated product)- hands forming into a bunny and a moose eating in a grassy background. Suddenly a goose appears followed by several geese. It then somehow evolves into our everyday society. Afterwards, it becomes an amazing display of a horse and a moving background. And finally it turns into this bird on a farm.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting- the setting is really basically just a plain white background.
 * other?

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 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here: Budweiser (2013)
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.

> The lighting brightens up near the end though to display joy.
 * Assignment 3 Questions**
 * 1) Who created the message? Budweiser.
 * 2) Why is this message being sent? What is your evidence? This message is being sent to lure people (most likely adults) to buy Budweiser beer. My evidence is the Budweiser truck purposefully passing by in the middle of the commercial and the Budweiser logos at the end of the commercial.
 * 3) What is the target audience? What is your evidence? The target audience is obviously adults or people of a certain age who drink beer. My evidence is the Budweiser in general. Budweiser is a beer therefore, it is clearly targeted for adults who drink beer.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? People of different age groups might understand this differently because if you are a little kid, you probably won't know what Budweiser is. Therefore, the message would be interpreted differently especially if the audience doesn't even know what Budweiser is.
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? After seeing the commercial, I feel slightly joyful and sad at the same time. I have these emotions because the commercial was arranged so that it has an inspiring story about a horse trainer and a horse growing up together, parting ways, and then meeting again.
 * 6) Would you buy the product? Why or why not? No I wouldn't buy the product however because first of all, I'm not old enough to drink beer. Second of all, even if I am old enough, I've never enjoyed the scent of beer or alcohol.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)- the logo is displayed once on a truck passing by in the middle of the video, and other time at the end.
 * lighting? (bright? dark?)- the lighting is sort of slightly dim in the beginning in order to show more meaningful emotions.
 * camera angles- the camera angles ranged from many different angles.
 * distance of shot (close-up, medium, long shot)- the distance of shot changed between close-ups, medium, and long shots throughout the video.
 * number of shots- there are about 59 shots
 * sound track- the sound track is a mellow, emotional song claimed to be called "Landslides" (I know this song!)
 * special effects
 * characters (people and/or animals or animated product)- it mainly revolved around a horse and his trainer. (Some scenes include background people and horses)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes- obviously, the horse trainer is wearing clothes you would see a horse trainer wear (plaid shirt, cap, jeans, gloves, ect.)
 * setting- the setting takes place on a horse farm
 * other?