TheBigPushSR

The Big Push vocabulary


 * Brand loyalty ** - a consumers long term commitment to purchasing a product made from a specific company


 * consumer ** - a person who makes purchases


 * consumer profile ** - characteristics and behaviors that make up a consumer of a specific product or service.


 * demographic **- a selection of population with certain characteristic, such as age, or gender.


 * endorsement ** - recommendations of a product, often in exchange for money


 * franchise **- the right of a company to market products related to a certain brand or character

hype - over- the- top- promotion of a product


 * license ** - permission granted to a copyright holder to use content of character


 * logo ** **-** a symbol that represents a company or brand that is designed to be easily recognizable


 * mainstream ** -a common idea, activity, or preference


 * slogan ** - a brief attention grabbing phrase used in advertising


 * testimonial ** - an expression of appreciation or gratitude


 * viral ** - quickly and widely spread through electronic communication

In chapter one it is an introduction of the book talking about some different types of media. Different types of media and advertising is being thrown at you every second and how they are trying to influence you. It talks about how pop culture icons like Justin Bieber and Rebecca Black have become famous from making internet videos. They are making lots of money just selling products or appearing in places. Also, how media only becomes popular if people share it enough. Djs playing it on the radio or friends telling other friends, it will eventually become popular.
 * The Big Push Summary **

Chapter two talks more about advertising in Pop culture that started as early as the 1700s in print ads and greatly evolved. Some products used false advertising that would say it could do all these wonderful things but it couldn't, but that is now protected by the FTC. Nowadays advertising has become a lot more competitive, if you don't have advertising, you will most likely go out of business. They also rely on friends spreading the word to gain business. And lastly companies put advertisements on the internet and if they spread quickly then they are going viral.

Chapter three is mainly about how advertising works and it starts off with ways they use persuasion. They often try to make something that is funny or use celebrities or a jingle that gets stuck in your head just to have you remember the brand. Another way is interactive online games that advertise the product. They are often towards little kids and offer codes on the real product to use in the game.

Chapter four is about targeted ads on a specific group instead of everyone. Now ads are based on kids and teens because they get a lot of gift money that they can spend freely.Teens are also easier to persuade then adults and that's why the ads are more effective on them. Also during their teen years, companies try to get them to keep buying from the same place, that's called brand loyalty. Also companies would put ads everywhere to have people see it.

Chapter five is about how celebrities have an affect on advertising. If you become famous then you can get a lot of money just to appear in commercials or branding your own products. Sometimes companies get celebrities to wear or use their products in public. Sometimes companies would create a character to help sell, the kids would remember that character. Although some characters people didn't like, such as Joel Camel for Camel cigarettes. People thought it would increase young people to start smoking.