My+Ads+PK


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway

>
 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here: http://www.youtube.com/watch?v=FlSunIGL6yE&feature=youtu.be
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) **Who created the message?** Subway
 * 2) **Why is this message being sent? What is your evidence****?** This message is being sent so people can buy their Chicken Cordon Bleu. My evidence is that at the end of the video it shows a picture of the sandwich and says to get your own sandwich.
 * 3) **What is the target audience? What is your evidence?** The target audience is everyone. My evidence is because they're adults in the video, but have a childish tone of voice.
 * 4) **How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?**Different people could understand this message differently because maybe they don't like sandwiches or some of their sandwiches have meat and some people aren't allow to have meat.
 * 5) **How do you feel after seeing the commercial? How does it appeal to your** **emotions?** After seeing this commercial, I am in a mood to eat a Subway sandwich. My emotions are in a hungry, but happy mood.
 * 6) **Would you buy the product? Why or why not?** Yes, I would buy this product because it looks very appetizing and I like Subway sandwiches.
 * 7) **What creative techniques are used to attract attention of the target audience? (see bullet list below)**
 * **logo (when and where?)** After they introduce the sandwich, towards the end of the video, in the bottom right hand corner.
 * **lighting? (bright? dark?)** Bright, able to see everything clearly
 * **camera angles:** Pan
 * **distance of shot (close-up, medium, long** **shot:** Medium shot and close-up shot
 * **number of shots:** 14
 * **sound track:** Pop music sound
 * **special effects:** The adults talking with little kid voices
 * **characters (people and/or animals or animated** **product):** People
 * **celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?):** No there are no celebrities, but I think it is fine the way it is
 * **costumes:** The men are wearing suits with a tie and the girls are wearing a blouse with pants and a skirt
 * **setting:** In an office
 * **other?:** At the end of the video, when they show the three sandwiches at the end, the sandwiches in the back looks different then the one in the front.


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:http://www.youtube.com/watch?v=Yz4u8XXUgxA&feature=youtu.be
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) **Who created the message?** Chips Ahoy
 * 2) **Why is this message being sent? What is your evidence?** This message is being sent so more people can buy chips ahoy cookies, that is why the song in the background is "Don't you want me baby"
 * 3) **What is the target audience? What is your evidence?** Everyone, because they didn't show a specific person
 * 4) **How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?** Different people may understand this message differently for example, lactose intolerant people don't like these types.
 * 5) **How do you feel after seeing the commercial? How does it appeal to your emotions?** Hungry and happy because they were funny
 * 6) **Would you buy the product? Why or why not?** Yes, because I like cookies
 * 7) **What creative techniques are used to attract attention of the target audience? (see bullet list below**)
 * **logo (when and where)** In the beginning of the video, in the background on a billboard.
 * **lighting? (bright? dark?)** Gets brighter as the video builds up
 * **camera angles:** Pan
 * **distance of shot (close-up, medium, long shot):** Close up on the cookie, and then medium for the rest
 * **number of shots:** 4
 * **sound track:** "Don't you want me baby"
 * **special effects:** They make the cookies talk and the hand coming down from the corner of the screen
 * **characters (people and/or animals or animated product):** Cookies and a persons hand
 * **celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?):** No celebrities, and I don't think they should use one
 * **costumes:** They're cookies
 * **setting:** On the road and a hill
 * **other?:** N/A