AudienceICS16BEL

Who created the message? Why is this message being sent? What is your evidence? What is the target audience? What is your evidence? How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Which language of persuasion is used in the ad? Provide evidence from the ad. Would you buy the product? Why or why not? No, because I find no interests in driving a passat. What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * Volkswagen created the message.
 * This message is being sent to persuade you to buy the car and also that it is a family friendly car. I know that because the guys son was pretending to be Darth Vader and that they were using it to advertise their new car.
 * The target is Star Wars fans and families. I know this because the video is called The Force and Darth Vader is in it (kid in the costume) also the kids dad drove the car home.
 * Different people especially age groups might not know what Star Wars is so they might not know what is going on in the commercial. For example Darth Vader is in it and kids may not know who he is.
 * Association is used because it used characters from Star Wars.

logo (when and where?

lighting? (bright? dark?)

camera angles

distance of shot (close-up, medium, long shot)

number of shots

sound track

special effects

characters (people and/or animals or animated product)

celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)

costumes

setting

other?