The+Big+Push+Summary+PC215

The Big Push: How Popular Culture is Always Selling

Marketing Terms:

**brand loyalty**- a consumers long term commitment to purchasing a product made by a specific company

**consumer profile**- characteristics and behaviors that make up a consumer of a specific product or service

**consumer**- a person who makes purchases

**demographic** - a section of the population with certain characteristics, such as age or gender

**endorsement**- reccomendation of a product, often in exchange for money

**franchise**- the right of a comany to marker products related to a certain brand oR character

**hype**- over the top promotion of a product

**liscence**- permission granted by a copyright holder to used content of a character

**logo**- a symbol that represents a company or brand that is designed and easily recognizable

**mainstream**- a common activity, idea, or preference

**slogan**- a brief attention getting phrase used in advertising

**testimonial**- an expression of appreciation or gratitude


 * viral **- quickly and widely spread through electronic communication

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 170%; line-height: 1.5;">__Chapter 1__

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 14.3000001907349px;">Everywhere we go; every single day, we are exposed to advertisments. Online, on a website, there may be a pop-up ad, advertizing a product. Or when driving, there may be a billboard on the side of the road.

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 170%; line-height: 1.5;">__Chapter 2__

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 14.3000001907349px;"> Kids at school reccomend music, games, apps... . Companies do not rely on //<span style="font-family: Verdana,Geneva,sans-serif; font-size: 14.3000001907349px;">just //<span style="font-family: Verdana,Geneva,sans-serif; font-size: 14.3000001907349px;">advertisments on television, billboards, posters and pop- up ads on the internet. They rely on their consumers. If a **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 14.3000001907349px;">consumer **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 14.3000001907349px;"> enjoys the product enough or the advertisment, they can show it to their friends.

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 170%; line-height: 1.5;">__Chapter 3__

Ads persuade consumers to buy their products. To pursuade the buyers, they may use terms like "buy now" "try this today" or "amazing" "incredible" or "buy now for an addition *percentage* off". Companies will do anything, that is legal, to get you to buy their product. Some companies will sell things for real money online.

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 170%; line-height: 1.5;">__Chapter 4__

Most ads are directed toward certain age groups or certain types of people. The easiest age of people, that companies can get to buy their product, is the ages 8-12.

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 170%; line-height: 1.5;">__Chapter 5__

Some companies pay celelbrities to be in their ads and advertise their product: like- wearing a shirt with their logo. Peopletry to copy the looks of the celebrity, if they are interested infashion, and will buy the product to look like their favorite celebrity.