MarketingGRI

//The Big Push// This chapter is about advertisements and how they're everywhere to promote many products. There is also a lot about Justin Bieber and how he is a very large pop culture icon. Pop culture are things that appeal to many people and are very well known. High culture is high quality things that are appreciated by few people. Many people have become famous because of big companies, for example, Disney. Then they are able to have successful careers from the fame from their shows and/or other things. This chapter is about advertisements influences and how they've changed over the years. Ads used to be very text-heavy and would exaggerate a lot. Now false advertisement is illegal. Advertising is much more persuasive today since all the businesses are fighting for your attention. Without ads, many things would go out of business because they are payed to put ads on their products. Lots of businesses rely on their customers to share things with their friends, since things going viral can help their business. This chapter is about how advertising works. Some businesses use games online, jingles, or try pointing out good or bad things to get you to want the product. Food is usually treated in commercials for it to look more appealing. People try to get consumers to buy their products with humor as well. The ads should be catchy and memorable. This chapter is about the target audience in ads."Tweens" are a major target audience because they make up a large part of the population and influence their parents way of spending their money quite a lot. Product placement is being able to stealthily hide an advertisement in some other form of media. Ads directed to children have been regulated because of false advertisement claims. Some people children shouldn't see ads because they are too vulnerable. This chapter is about how celebrities form trends. Teens try to copy their idols. Companies pay celebrities to be in their ads to being more attention to the said ads. Celebrities also sell their own merchandise like clothing to earn money as well. Many clothing brands give celebrities free items hoping that they will wear it. Licencing in profitable for businesses. Licensed characters helps businesses make money when merchandise is made. Characters are often used for ads as well.
 * Chapter 1:**
 * Chapter 2:**
 * Chapter 3:**
 * Chapter 4:**
 * Chapter 5:**