Commercial+about+ketchup

Objective: Students will be able to
 * analyze "language of persuasion" techniques used to target an audience

Do not enter your information here. Background Information: Language of Persuasion
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message?: Heinz
 * 2) Why is this message being sent? What is your evidence?: this message is being sent to:
 * 3) What is the target audience? What is your evidence?: medium age people
 * 4) How might different people(of different age groups, religious groups, nationalities, etc.)understand this message differently?What is your evidence?: your religion does't let you use ketchup
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad: plain folks because there were many kinds of people
 * 6) Would you buy the product? Why or why not?: no because I don't like ketchup
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?): on the bottle
 * lighting? (bright? dark?): very bright
 * camera angles: many
 * distance of shot (close-up, medium, long shot): mostly medium
 * number of shots: 28
 * sound track: happy
 * special effects: none
 * characters (people and/or animals or animated product): many people hitting a ketchup bottle
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?): none
 * costumes: none
 * setting: many places