TheBigPushicsHM15

Chapter 1 is titled "The Makings of Pop Culture". We make choices every day on things, such as what to wear or eat. These decisions are influenced by thousands of advertisements every single day, and we don't realize it. Advertising is every where, such as on billboards and on television. With so many advertisements, we need to be aware of the intentions behind them. One main thing we are influenced on is pop culture. Pop culture includes aspects of culture that are widely known or appeal to a large number of people. We are influenced by what singers our friends listen to, such as Justin Beiber. Companies will try to get kids to like the commercial because of the famous person. Therefore, that will cause them to buy it. Companies spend days and days trying to figure out how to influence people to buy or use their product. The main reason why they take this long is to find out what will be the most profitable. The celebrities in the advertisements create hype causing it to go viral. The celebrities say positive things and love the product in an advertisement in order to influence society. In conclusion, many different things influence what we want to buy or use, so we need to be more aware of what ads are trying to say or do.
 * Chapter 1**

Chapter 2 is titled "Advertising's Influence". Advertising is anything that is used to promote a product or persuade someone to buy something. They use these advertisements to market their products. Celebrities try to be in the ad in order to make money and be more well-known. Advertisers put things everywhere in order for us, the consumers, to see their product. History has evolved a lot from being just a bunch of print ads. In other words, early advertising techniques were different from the ones used today. Also, there is false adverting, which is when the advertisement says or does something isn't true. The Federal Trade Commission limits these false advertisements. Advertisers try to influence the consumers in every way possible in order for them to buy their product. In a world with so many choices, products and companies are all fighting for our attention. Another way of making a profit is by selling advertising. Companies have to make sure that there products are being exposed to millions and billions of people. Also, social media has been a great thing for producers because more than half of the kids in the world have things, such as instagram and facebook. Another big thing is the influence and spread of other people's opinion. When a piece of content spreads rapidly through the internet, it is called going viral.
 * Chapter 2**

Chapter 3 is titled "How Advertising Works". Ads use a number of techniques to persuade people to buy or use their product. Some different ways are testimonials (positive reviews), price, what the product can do for you, mention a special ingredient, use positive adjectives, and use a slogan or catchy song. Most advertising techniques appeal to our emotions. Other ads may list your insecurities, such as obesity and acne in order for you to buy the product. Advertisers try to convey all the senses so that their ads stick in your brain. They will do things, such as giving close-ups of a juicy burger and making something look better in the ad. They will also go as far as getting a celebrity to be in their ad. Online games are also very common. Color is a big part in the mood that is conveyed in the ad. In conclusion, all these ways of advertising not only work by creating brand recognition but also by creating another reason to buy it.
 * Chapter 3**

Chapter 4 is titled "Targeted Messages". To have maximum impact, most ads are directed at a specific group of people. They try to get their product to the people with the money to spend. Tweens are a big consumer because of things, such as wanting to fit in with certain people. Tweens don't want to feel like they are mainstream or like everybody else. While tastes change frequently during tween years, advertisers try to create lasting customers. When a person buys the same thing for a long period of time, it is called brand loyalty. When a company pays to have its product in something, such as a tv show, it is called product placement. Advertisers try to place their product where they will make the most money. However, the Federal Trade Commission has tried to eliminate false claims in ads and protect children from harm. Marketers made the most of a diverse demographic of girls.
 * Chapter 4**

Chapter 5 is titled "The Power of Celebrity". Celebrities have a big influence people's choices, especially children. Kids try to copy their idols. For many years, celebrities have been making extra money by doing product endorsements. Another way that products are shown is by celebrities wearing different products in public. Therefore, people try copy the celebrity's looks. Companies sometimes create or license characters to sell products. Movies also helps to sell other things in the companies, such as toys. A test was taken for 3-6 year olds on a cigarette logo, and a majority of them recognized it. Advertisers are now trying to use characters to promote healthier eating choices. Once we know how advertising influences us, we will know how to make informed choices on what to buy. Companies got the right to market certain products related to a certain brand or character. This is called franchising.
 * Chapter 5**

brand loyalty consumer consumer profile demographic endorsement franchise hype license logo mainstream slogan testimonial viral
 * All of these key terms are used in my summaries**