MarketingICS16NGU

MyOn - The Big Push: How Popular Culture is Always Selling
__**Chapter 1**__ __Ecconomic Trends__ Many people don't know that we are advertisors. Think about it, we wear our favorite clothing brand, wear an artist/band's name on a t-shirt, etc. By doing this, we promote companies. When we promote companies and see many people having that same "brand"it leads to a trend. When it's a trend many people would want to buy the brand because they see others using the same one. Companies advertise by having advertisements on radios, billboards, having an artist/band advertise, etc. Companies use artists/bands to advertise because they know the company will gain more attention. Companies know fans would buy products the artist/band is/are advertising.

Popular culture is a trend that the media is talking about, the media have heard of it, or what the media already knows.
 * Question: What is "popular culture"? **

__Media Fame__ Justin Bieber and Rebecca Black are examples of media fame. They both started their carreer on YouTube. Bieber became sucessful but when he first tried to find a company to sign to, the company thought he wouldn't become successful because he didn't have a background. Artists like Hilary Duff and Miley Cyrus had a background, they both formerly worked with Disney. Bieber became successful with his single "Baby", On the otherhand Black was falling in between successful and unsucessful. her single "Friday" did recieve a lot of hate, but she did rose to fame.

__** Chapter 2 **__

** Advertising Influence **
__Advertising Messages__ Companies, bands, artists, etc. have to advertise their products, music, etc. Bands and aritists for an example, go on tour to promote their musics. Companies try to find a aritst or band to advertise or sponsor their products while they are on tour. Today, false advertisement can be punished. The Federal Trade Commission (FTC) does not approve false information about the advertiser's product. During the 1920s companies began to come up with something to catch the audience's attention. They started focus more on the font, color, theme, and picture and less on the product's information. Now in modern time, companies try to come uo with something funny or a funny catch phrase that the audience or viewer can remember. Nowadays ads are on TV, websites, etc. Companies will try to find a way for the audienece to view their advertisments. The more ways the media use, the more way the companies can reach the media. Marketers tried to create a videogame or video that will go viral and catch viewers' attention. When the videogame or video catch someone's attention, the person will most likely share it to a friend, this will help promote their product.

__Chapter 3__

How Advertising Works
__How it Works__ Advertisers try to influence/persuade consumers without making them know it. Advertisements offend have reviews from costomers that have tried their products. Over the years, slogans became popular in advertisments. Slogans can be catchy, slogans can allow people to memorize the product. For example, McDonald's slogan is "I'm Lovin' it". When people hear this slogan, Mcdonalds pop up in their brains right away. Catchy sounds are another tool to catch people's attention. The catchy sound/jingle allow people to hum to the sound/jingle and memorize the product. Advertisment industry and music industry can actually benefit each other. Companies might use an artist's song in their ads to catch fans' attention. The company pay the aritist to use their song in their ads, this way aritists recieve more money (if their music sales isn't doing well or if they want to earn more money) and the company have more people purchasing their products.

__Chapter 4__

Targeted Messages
__Targeted Audience__ Nowadays teenagers are growing faster than in the past generations. Some ads are directed at a specific audience such as childrens, teens, or parents. Advertisements are aiming audience that can be easily persuaded, kids and teens. Marketers are mostly aiming at tweens. You might say "Why tweens?" but there are many good reasons. Tweens get moeny from gifts, giftcards, or jobs. At a young age, young people can be easily convinced. In a year Tweens spend approximately $50 million. Kids at a young age can spot logos on ads.