Ad+AnalysisGA

Objective: Students will be able to
 * analyze "language of persuasion" techniques used to target an audience

Do not enter your information here. Background Information: Language of Persuasion
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? Microsoft
 * 2) Why is this message being sent? What is your evidence? To sell a product I know this because it kept telling us how great the product was and how it worked
 * 3) What is the target audience? What is your evidence? The target audience could be anyone because it had all different types of situations in the commercal.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? I think everyone will like the commercial and understand it the same because it has a basic story about the product that everyone is using, it helps people and technology does great things for people.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad.
 * 6) Would you buy the product? Why or why not? I would buy the product because it is helping people.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below) Warm and fuzzy
 * logo (when and where? It displays the Microsoft logo throughout the video but mostly just on the products that they are show casing.
 * lighting? (bright? dark?) Bright so it can show off the product
 * camera angles 54
 * distance of shot (close-up, medium, long, shot) Close-up
 * number of shots 54
 * sound track Up beat classical melody
 * special effects None
 * characters (people and/or animals or animated product) They displayed victims of diseases and others with disorders that were cured because of Microsoft products
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) Steve Gleason, he is using the product to tell us what technology really can do. Yes, because Steve Gleason is a former NFL player, living with ALS, and is a dad, who cannot speak.
 * costumes None
 * setting None
 * other? None

Links to Superbowl Ads on Youtube

 * T-Mobile
 * Microsoft
 * Chrysler
 * Budweiser
 * Heinz Ketchup
 * Chobani
 * Pepsi