MarketingICS16CAB 

Chapter one summery- This chapter is about how people rise to fame, why people rise to fame and how we are influenced every day to buy things or do things that helps others rise to fame. Things can change as they get more popular such as Justin Bieber who started out as a YouTuber but became a movie star and a big time artist. It also tells how advertising has gotten more manipulative and invasive with pop up ads and lots of secret advertising that we don't even realize is advertising until we look very far into it. Most advertising now is targeted at tweens or teens because they are the easiest to manipulate and they can influence their parents and families, therefore more of the product will sell. A lot of pop stars actually got their start as a part of another large company, like Miley Cyrus and Disney channel. The main goal of entertainment companies is to make money.

2- This chapter is about how we are influenced by advertising and how it has changed over the years. Ads come in many different forms and are always trying to make us buy or do something. False advertising is when people exaggerate or lie about a product to make it seem better. Advertising has changed from paper ads to commercials and product placement. Ads used to focus more on the item but now focus on the person who uses it and how it helps them. Ads target peoples insecurities or desires to fit in to society therefor making us want to but the item.

3- This chapter is about how advertising can manipulate us and how colors, celebrity's, musics, etc can stick in out heads and make us remember the product. Slogans are also a way of selling products because you tend to remember them.Other marketing stratigeys include targeting emotions or insecurities or fears.

4- This chapter is about product placement on movies, TV shows and celebrity's and how it influences us. It also talks about how putting a celebrity in a ad helps the product sell if the celebrity endorses or says that a product is good. Product placement is putting a product or group of products throughout a TV show or movie.

5-This chapter is about how celebrities can influence us and how much power they actually have, for instance sports are no longer about the game but about the players. This also talks about how we idolize celebrities and how that is not always a good thing. Modern tech has also made spreading trends more worldwide and faster because it reaches everyone in less than a second. Celebrities can earn extra money for doing endorsements (wearing or using a product) and being in commercials for a product. Celebrities also can earn money from their own fashion lines. Character licencing is also a way to get money because then when people want to use your character to make things like games or shirts, they have to pay you.