Audience+ICS16TOR

https://www.youtube.com/watch?v=iISQEwleMuo&list=UUH47Lk8Qv2Vdr7yu7JHyvug
 * 1) Who created the message?
 * Pepsi
 * 1) Why is this message being sent? What is your evidence?
 * This message is being sent because Pepsi wanted people to buy Pepsi products during the Super Bowl so that they could make more money. My evidence for that answer is that in the beginning it said "Get Hype with Pepsi" and that shows that Pepsi wanted people to buy the soda product while watching the Super Bowl.
 * 1) What is the target audience? What is your evidence?
 * The target audience is the Pepsi fans, music or art fans. The evidence is that they included some digital editing in the video to catch the attention of the viewers. Also, they tried to make music with different buildings and structures all while advertising the famous bottle of soda for the Pepsi fans.
 * 1) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * Younger people might understand it by if you drink Pepsi you will be able to play music on buildings or get very "hype." I think this because they are saying to buy Pepsi and get "hype" as in for the game, but younger people might perceive it as drinking Pepsi will make you talented.
 * 1) Which language of persuasion is used in the ad? Provide evidence from the ad.
 * They are trying to persuade me by showing me music and art editing so it catches my attention. Like when they played guitar on the bridge or used stop motion for the cars in traffic.
 * 1) Would you buy the product? Why or why not?
 * Yes, because I like Pepsi and the ad is very persuading because I like music.
 * 1) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * Some creative techniques used in this Pepsi ad are the logo at 14 seconds, the special effects in editing, and the setting of an urban city.