MarketingyourcodeinitailsAR15


 * On MyOn read The Big Push: How Popular Culture is Always Selling. - Create a wiki page called Marketingyourcodeinitials. Write a paragraph summary of each of the chapters in the book. Create a list of the marketing terms from each chapter. Correctly use the marketing terms, for instance popular culture, in your paragraph summaries. Do not copy and paste. Write the summaries in your own words.

"The Makings of Pop Culture" Advertising is very popular right now. Just about every brand and company has some kind of big advertisement or catchy song so people remember the product. Even celebrities have big advertising going on. Pop culture includes aspects of culture that are widely known or appeal to a large number of people across a society. It's also referred to mass-culture; it refers to products or forms of entertainment that are mass-produced for widespread use for the purposes of making money. Large media companies make decisions like which songs to play on the radio or what kind of shows to put on tv. They make those decisions based off of what they think will be most profitable.
 * Chapter 1 Summary~**

"Advertising's Influence" Consumers (people who see the advertising) have a big effect on what's popular or not. Even in the beginning the companies would fix their advertising to the consumer's needs. In the 1950s the companies started to realize that //there// big long advertisements weren't too great. The consumers would remember a short little saying or song way better than some 500 word essay ad. Nowadays advertising has become even more persuasive and persistent. We see ads all over social media accounts and websites, and a ton of ads on billboards. Without any of these things it would become nearly impossible to get a good advertisement going. The consumers also tell alot of their friends and families about good ads they've seen so that also helps the product become more well-known. Again, advertising depends mostly on the consumers and whether they want to buy it or not.
 * Chapter 2 Summary~**

"How Advertising Works" Ads definitely have many ways of persuading the consumers into buying their product. They will try to use positive words like "amazing" and "incredible". They may also try to include a call action like "buy now" or "try this today". Ads will do just about anything to try and get you to buy their product. They also have food stylists to make the food look more appealing and stay in place. Some companies also have online games for kids to play and to get them interested in buying their product. Companies will do almost anything to get more customers.
 * Chapter 3 Summary~**

"Targeted Messages" Most ads are directed toward a specific group of people.The targeted audience can range from working mothers to teenagers to people between the age of 18 & 35. Companies see tweens - kids between ages 8 & 12- as the easiest people to persuade into buying their products. Companies will pay to have their product in a movie, tv show, or video games - this is called product placement. Many companies use social media websites like facebook and twitter to display their products to the consumers.
 * Chapter 4 Summary~**

"The Power of Celebrity" Celebrities are everywhere and modern technology has only increased the presence of them. Companies pay actors to announce their product on tv and movies. They will also send some of their product to celebrities and hope they will wear it or use it and when people take pictures of them that product will be seen everywhere. Companies can sometimes licenses a celebrity to sell products. This a very profitable way to get people to buy their products.
 * Chapter 5 Summary~**