SuperBowl2017ICS17SadoD

Dorito Time Machine. https://superbowlcommercials.tv/38006.html
 * 1) What is the name of the ad? URL?

2.What was the target audience? Explain and provide evidence. People who like Doritos. The kid makes a fake time machine to get Doritos

3.Name one **Language of Persuasion** that was used. Explain and provide evidence. Tried to use a small kid to persuade the audience.

4.Was there another **Language of Persuasion** that was used? Explain and provide evidence. No.

5.How did the ad try to emotionally connect with people? Explain and provide evidence. They did not try to connect with people.
 * If they don't connect, the product doesn't sell.**

6.How long (seconds) was the commercial? How much would an ad of this length have cost? 30 Seconds so they get 40 million.

7.Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why? Yes it is funny. my family never watched it

8.Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer. They never watched it.


 * Language (or Tools) of Persuasion **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful People**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & Fuzzy**: sentimental images especially of families, kids and animals.


 * Create a wiki page: SuperBowl2017codeinitials. Copy and paste the questions below. **