AnalyzeAdvertisementFT


 * Assignment **
 * **View the Super Bowl 2014 advertisements in the list below. **
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.) **
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page **
 * **Who created the message? **
 * Budweiser created this message. **
 * **Why is this message being sent? What is your evidence? **
 * This message is being sent because they want to get people to buy there product. They have there product in the advertisement and they want to get money so they make an ad. **
 * **What is the target audience? What is your evidence? **
 * The target audience is people over 21 known as adults. My evidence is that it is a beer product and you have to be 21 and over to drink beer. **
 * **How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? **
 * Different people understand this message differently because it shows that there is a soldier coming home and every one is gathering and celebrating him being alive and saving there ****country. My evidence is that the theme is "A Hero's Welcome." When you here the phrase "A Hero's Welcome" you usually think about someone that is in the military and so the people that is my evidence on how some people that are different might like this** **advertisement.**
 * **Which language of persuasion is used in the ad? Provide evidence from the ad. **
 *  The language of persuasion that is being used in this ad is warm and fuzzy. My evidence is because warm and fuzzy means that is a sentimental image especially of families, kids, or animals and in the advertisement, there is a soldier is coming home probably from a long hard war and is seeing his family. **
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Would you buy the product? Why or why not? **
 * <span style="color: #060ecc; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Yes I would buy this product because **
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">What creative techniques are used to attract attention of the target audience? (see bullet list below) **


 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">logo (when and where?) **
 * <span style="color: #060ecc; font-family: 'Trebuchet MS',Helvetica,sans-serif;">It shows the logo on a truck around the middle of the video **
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">lighting? (bright? dark?) **
 * <span style="color: #060ecc; font-family: 'Trebuchet MS',Helvetica,sans-serif;">The lighting on this advertisement was that it was bright. **
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">camera angles **

<span style="color: #060ecc; font-family: 'Trebuchet MS',Helvetica,sans-serif;">**They did not have any special effects.**
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">distance of shot (close-up, medium, long shot) **
 * <span style="color: #060ecc; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Most of the shots are from either close-up or long shot. **
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">number of shots **
 * <span style="color: #060ecc; font-family: 'Trebuchet MS',Helvetica,sans-serif;">The number of shots where 29 shots. **
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">sound track **
 * <span style="color: #060ecc; font-family: 'Trebuchet MS',Helvetica,sans-serif;">I will wait **
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">special effects **
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">characters (people and/or animals or animated product) **


 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **
 * <span style="color: #060ecc; font-family: 'Trebuchet MS',Helvetica,sans-serif;">I do not think that there was any celebrities in this advertisement. **
 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">costumes **


 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">setting **


 * **<span style="color: #cc0966; font-family: 'Trebuchet MS',Helvetica,sans-serif;">other? **