Analyze+Advertisements+MCA

Background Information: Language of Persuasion
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.


 * Assignment**
 * **View the Super Bowl 2014 advertisements in the list below.**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**


 * Microsoft


 * 1) **Who created the message?** Microsoft.
 * 2) **Why is this message being sent? What is your evidence?** To spread the word on how technology has gotten better over the years and it has helped a lot of people. My evidence is shots of people who don't have legs or arms, people who can't talk or hear, are being able to overcome their illness with technology.
 * 3) **What is the target audience? What is your evidence?** Anyone.My evidence is shots of people of every age using technology.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? I think different people would understand the message the same way because there there are people of different age groups, religious groups, nationalities, etc. in the video using technology.
 * 5) **Which //language of persuasion// is used in the ad? Provide evidence from the ad.** The language of persuasion used in the ad was shots of people being helped by technology and being happy using it.
 * 6) **Would you buy the product? Why or why not?** Yes, because the advertisement was really good and interesting.
 * 7) **What creative techniques are used to attract attention of the target audience? (see bullet list below)**


 * **logo (when and where?** The logo was at the top righ corner the entire time and at the middle in the end.
 * **lighting? (bright? dark?)** There were different types of lightining throughout the video.
 * **camera angles** Different camera angles are used throughout the video.
 * **distance of shot (close-up, medium, long shot)** The shots vary throughout the video.
 * **number of shots** 56
 * **sound track** An upbeat song.
 * **special effects** There are none.
 * **characters (people and/or animals or animated product)** People who are benefited by technological advances.
 * **celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)** Steve Gleason is using Microsoft because it helps him be able to talk and move around being completely paralyzed.
 * **costumes** There were no costumes, just averages people outfits.
 * **setting** All around the world.
 * **other?**

Language of Persuasion

 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.