My+ADs+K.A.

Assignment 1
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway

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 * Assignment 2 - Advertisement **
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here: Kia
 * 1) ** View the advertisement several times then answer the questions below about the message in the advertisement. **


 * Assignment 2 Questions **
 * 1) ** Who created the message? The Kia company. **
 * 2) ** Why is this message being sent? What is your evidence? **** They want to compare their car with other competing companies. In the commercial they compare a toaster symbolizing other cars with a nice Kia car. **
 * 3) ** What is the target audience? What is your evidence? The target audience are car owners because the commercial is about cars and choosing the best one. **
 * 4) ** How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? Well, this could appeal to all people because the people in this commercial are hamsters. If you don't like hip hop then it might not appeal to you. **
 * 5) ** How do you feel after seeing the commercial? How does it appeal to your emotions? It was a very funny commercial, so I laughed a lot. **
 * 6) ** Would you buy the product? Why or why not? Yes, i would buy this because people love to laugh and compared to other cars this is a very nice cars. I also like hamsters. **
 * 7) ** What creative techniques are used to attract attention of the target audience? (see bullet list below) **
 * ** logo (when and where? ​ It appears on the Kia car a few times. **
 * ** lighting? (bright? dark?) The lighting is bright because they are outside. **
 * ** camera angles The camera angle is mostly to their face, but sometimes is to the side. **
 * ** distance of shot (close-up, medium, long shot) The camera is close up **
 * ** number of shots There are 52 shots. **
 * ** sound track Rap song **
 * ** special effects Hamsters as people **
 * ** characters (people and/or animals or animated product) Hamsters **
 * ** celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) No, but hamsters are pretty famous **
 * ** costumes Hamsters **
 * ** setting Hamsterdam road in the city. **
 * ** other? The hamsters were not real, but it's animated **

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 * Assignment 3 - Advertisement for a different target audience **
 * 1) ** From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends. **
 * 2) **** Copy and past the link to it here: ****T-Mobile NBA
 * 1) ** View the advertisement several times then answer the questions below about the message in the advertisement. **


 * Assignment 3 Questions **
 * 1) ** Who created the message? the T mobile company **
 * 2) ** Why is this message being sent? What is your evidence? This is showing how fast news can travel with this phone. **
 * 3) ** What is the target audience? What is your evidence? The target audience could be teenagers because they like facebook and basketball. **
 * 4) ** How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? **
 * 5) ** How do you feel after seeing the commercial? How does it appeal to your emotions? **
 * 6) ** Would you buy the product? Why or why not? **
 * 7) ** What creative techniques are used to attract attention of the target audience? (see bullet list below) **
 * ** logo (when and where) **
 * ** lighting? (bright? dark?) **
 * ** camera angles **
 * ** distance of shot (close-up, medium, long shot) **
 * ** number of shots **
 * ** sound track **
 * ** special effects **
 * ** characters (people and/or animals or animated product) **
 * ** celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **
 * ** costumes **
 * ** setting **
 * ** other? **