MarketingAJ315


 * The Big Push Vocabulary **


 * Brand Loyalty ** - A consumers long term commitment to purchasing a product made from a specific company


 * Consumer ** - A person who makes purchases


 * Consumer Profile ** - Characteristics and behaviors that make up a consumer of a specific product or service.


 * Demographic ** - A selection of population with certain characteristic, such as age, or gender.


 * Endorsement ** - Recommendations of a product, often in exchange for money


 * Franchise ** - The right of a company to market products related to a certain brand or character


 * Hype ** - Over- the- top- promotion of a product


 * License - **P ermission granted to a copyright holder to use content of character


 * Logo - **A symbol that represents a company or brand that is designed to be easily recognizable


 * Mainstream - **A common idea, activity, or preference


 * Slogan - **A brief attention grabbing phrase used in advertising


 * Testimonial - **A n expression of appreciation or gratitude


 * Viral - **Q uickly and widely spread through electronic communication


 * Chapter Summaries **

The first couple pages of the the first chapter explain to us that marketing is everywhere and we cant run from it.So many students are influenced and persuaded to act like these actors and buy what they are selling. Which in that case makes the marketing buisness go around. With so much marketing ads thrown at us it is hard to stay away from it it's on billboards, on buildings, on posters, and even on the internet. Buisnesses pay companies to host or show there ads on the side, bottom or top of their website.
 * Chapter One**
 * The Makings of Pop Culture:**

This chapter is mainly about advertising's influence. Advertising influences us in many ways from posters to billboards. Having in influence on people is important to advertising companies. Advertising has a big effect on children more than adults, children see the commercial and say that they wanna be like that person they are influence by them very easily. Whenever a kid likes a commercial he sees with toys or things he likes he will tend to push his parents into buying it for him which will result in the company receiving more money. It all starts with influencing the buyer and once you influence that person you are set.
 * Chapter Two**
 * Advertising Influence:**


 * Chapter Three**
 * How Advertising Works**


 * Chapter Four**
 * Targeted Messages**


 * Chapter Five**
 * The Power of Celebrity**