AD+Analyze+NS15

Objective: Students will be able to
 * analyze "language of persuasion" techniques used to target an audience

Do not enter your information here. Background Information: **Language of Persuasion**
 * 1) Association: //**links a product, service, or idea with something already liked or desired by the target audience**//
 * 2) Bandwagon: //**everyone is using the product**//
 * 3) Beautiful People: //**good-looking, beautiful people use the product**//
 * 4) Bribery: //**buy something to get something else, like a discount**//
 * 5) Celebrities: **//famous people testimonials//**
 * 6) Experts: **//scientists, doctors, engineers, etc//**
 * 7) Explicit claims: **//tell exactly the price, ingredients, etc - and often compared to similar products//**
 * 8) Fear: //**if you buy the product a bad situation will not happen (bad breath, car accident, etc.)**//
 * 9) Humor: **//humor attracts attention, makes us feel good and feel good about the product.//**
 * 10) Intensity: **//many superlatives (greatest, best, etc)//**
 * 11) Plain folks: **//A type of testimonial but with "regular person" just like you using the product//**
 * 12) Repetition: **//words and sound repeated to become more familiar to viewers//**
 * 13) Warm & Fuzzy: **//sentimental images especially of families, kids and animals.//**

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? **//Budweiser//**
 * 2) Why is this message being sent? What is your evidence? **//It want to convince us to buy the product. They made a video of honoring the soldier and tell that budweiser salute the soldiers.//**
 * 3) What is the target audience? What is your evidence? **//The target audience are the people who are watching this commertial.//**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? **//I think this is everyone because everyone want to honor our soldiers who sacrifice his life time to help our country. Everyone want to honor their countries soldiers who just came home from a long time service.//**
 * 5) Which **language of persuasion** is used in the ad? Provide evidence from the ad. **//They use words and action to persuave us.//**
 * 6) Would you buy the product? Why or why not? **//Well depend on the age.//**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below). **//They use the pictures of the parade.//**
 * logo (when and where? **//it did it in the end and say #salute the hero. There were Budweiser boxes on the wagon that the soldier and his wife sit on.//**
 * lighting? (bright? dark?) **//it was new so it was light.//**
 * camera angles. **//they always change the directions.//**
 * distance of shot (close-up, medium, long shot) **//They were close-up, medium, long shot//**
 * number of shots- **//there are 29 shots.//**
 * sound track
 * special effects- **//they were decorative at the picture//**
 * characters (people and/or animals or animated product). **//The soldier, his wife, his family, friends, and strangers that welcome him. Real people//**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **//The soldier//**
 * costume - **//normal people outfit//**
 * setting- **//outside on the street//**
 * other?

Links to Superbowl Ads on Youtube

 * T-Mobile
 * Microsoft
 * Chrysler
 * Budweiser
 * Heinz Ketchup
 * Chobani
 * Pepsi