Marketing+cj

chapter 1 the makings of pop culture

This chapter talks about teens expositions to ads in recent years. It also talks about the concept of pop culture which includes widely known aspects of modern culture like music movies and other forms of entertainment. Pop culture receives opposition from high culture which looks for difference or originality in art and entertainment that are appreciated by a smaller amount of people. Lastly it tells the reader about the recent spread of pop culture in modern times. this recent spread also increases the amount of advertisements people are exposed to every day.

chapter 2 advertising influence This chapter talks about the impact of advertisements on modern culture. Many ads were different a long time ago, and there was no law saying that the ad could not exaggerate or lie about the product. Now a days false advertising has been made illegal. In modern years studies by the FTC shows that teens have A lot more exposure to ads. The last thing it talks about is how some products rely on a person recommending a certain product to his friend.

chapter 3 how advertising works This chapter looks at advertising techniques such as slogans, positive adjectives, scare, association with celebrities, and association with something good. After that it talks about product styling and food artistry.product styling and food artistry are techniques make the product look better on ads and commercials. Many companies pay music artist or studios to use their music for commercials. another technique is to create online games connected to products or companies

chapter 4 targeted messages Chapter 4 talks about companies targeting a specific group of people to advertise their product to.the group that is targeted is called the target audience. In recent years a common target audience is children and teenagers. Many companies are targeting tweens( children between the ages of 8-12) because they have a lot of money from their allowance gifts and odd jobs, and because they can be easily influenced.brand loyalty is when a person consistently or regularly buys a certain brand because he likes or trusts it. One the major techniques to target tweens is product placement in movies and video games. Some companies use large events or social networking sites to advertise their products. One organization that protects childrens from advertisements is the the FTC. the FTC can charge lawsuits for false advertising of a product or messages showing something that could be dangerous to the kids health. The children's television act limited the amount amount of ads on channels for children.

chapter 5 the power of celebrity any trends or products are popularized by celebrities. Social networking sites help spread trends and keep them alive for long periods of time. many companies pay celebrities to appear in their TV commercials.Some celebrities claim a product makes them look more beautiful. There are many clothing lines inspired from celebrities.companies also pay celebrities to use or wear their goods. Lastly companies sometimes create products based off of a television or movie character but have to pay the original creator of the character.