MarketingSSA15

=Summaries=

Chapter One Summary
In chapter one the book goes onto explaining what pop culture is. How our lives are influenced by media around us. By using Justin Bieber as an example of how advertisement works we can see how we're influenced today. Using his movie as an example of a long infomercial rather than an actual movie, we can see how big companies advertise to us. The chapter explains how people see pop culture today as something more of a fad and not high culture. We learn how big brand companies know what will be popular and how to get it out in the masses. By knowing what's popular and in trend right now we can know how we're being influenced. By taking the 2002 film, //Spider Man//, we can see how Marvel and other companies try using something that was popular once and keep growing. Films about super heroes and things of that nature have been put into movies over the ages. Look at how Disney takes old tales and turns them into big name productions and animations. We're also shown how there is no such thing as bad publicity. By taking Rebecca Black's song, //Friday//, we can see how not only did she get famous for making her own music through bad publicity, she's also an idol. Small idol, but an idol at the least.

Chapter Two Summary:
Chapter two goes on to talk about how we hide advertisements and the history of advertisements. We learn how advertisements have changed over many years. By going back to some earlier advertisements we see how much freedom and leeway they had to work with. There were no laws saying that an advertiser could exaggerate or lie about their product. These laws have come into play in more recent years. From being wordy to mainly about eye catching views, big companies have to put a lot of time and effort in how they advertise a weebsite or product out to us. They have to make sure that an advertisement isn't just there for showing us a product, it is also a form of entertainment. How can we make an advertisement into entertainment? To put it simply, what do you do while you're waiting for your tv program to resume after a commercial has just come on? You gotta look at the commercial. Commercials have to be short and straight to the point. They have to catch our attention while also tellig us about their product. Advertisers use persuasian to get us by their products. By telling us how cool their product is or by using celebrities and famous people to star in their commercials. By using a person's friends or family we can spread media through the people by way of voice. By sending someone the link to a product you like youa re advertising that produckt out to people and thus being part of a big chain of mass culture.

**Chapter Three Summary:**
Chapter 3 is packed with why you want to buy a product. One common thing they do with food advertisements is make the food look much better than it actually will if you buy the food. Many companies use online games to bring attention to the product, special codes you get with the product unlocking things in the game, making you want to buy the product. The chapter also discusses how important brand recognition is.nformation. It begins by explaining that ads are very persuasive. Using this persuasion, they attempt to convince you to buy the product. One thing they do is try to appeal to your senses. Ads may use models to promote the product. Chapter three also explains how companies use colors to give a special vibe to a product. Using yellow as an example, we usually see yellow as a childish color and the makers of play-doh use it on their play-doh canisters to hold the many colorful products.

Chapter Four Summary:
Advertisers also target their ads by working around them to accomadate a certain group of people. Advertisers base the content of the ad on what will be more persuasive to the target audience. Advertisers use young people's insecurities to make them buy a product, using models and standars of what they should look and dress to make them buy a product to fit in more. They use young females more because they are easily persuaded into buying a product just to fit into society. Companies use brand loyalty at a young age to influence children over time. By placing advetisements for adult products into a young person's magazine, the person gets used to the product and the brand and can see it as a good product. Product placement is when advertisers pays someone else to feature their product into their film, music video, tv show, ect. The FTC also makes regulations on how a product can advertise itself from the perspective of a child.

Chapter Five Summary:
People, as we all know, are influenced by celebreties. Madonna influenced girls to wear more lacy and skin bearing clothes because she wore them. Was this her initiative? Proabably not. It just came about because people wanted to be like their favorite celebrity and fit in. Advertisers sign contracts with big celebrities for them to use their products. Whether it be eating a brand of cereal or wearing that type of clothing. Celebs influence us on a day to day basis through social media. We can now follow someone on Instagram or Facebook and see what they are wearing or eating and become more like them. Companies also use animated characters to feature products such as the following: Toucan Sam, Ronald McDonald, Cap'n Crunch, and the Keebler Elves. Advertisers use many ways to bring their products to us and show their product in our day to day lives.

=Glossary=

brand loyalty: consumer: demographic: endorsement: franchise: hype: license: logo: mainstream: something that is popular slogan: a catchy phrase advertisers use to get us to remember a product testimonial: gratitude or thankfulness viral: when somethjing goes popular and is spread to person to person