SuperBowlAdAnalysisTS

What is the name of the ad? URL? The Name of the ad is "Take Back Control." The URL is : https://screen.yahoo.com/big-game-ads/back-control-weight-watchers-013639893.html

What was the target audience? Explain and provide evidence. The target audience is people looking to lose weight. The commercial shows a bunch of scenes of food and popular commercials that try to get you to buy and eat their food. It wants you to take back control because it says so at the end of the commercial in big text.

Name one Language of Persuasion that was used. Explain and provide evidence. Repetition was used in the commercial because the entire commercial was just showing different scenes of food.

Was there another Language of Persuasion that was used? Explain and provide evidence. No other language of persuasion was used.

How did the ad try to emotionally connect with people? Explain and provide evidence. The ad tried to emotionally connect with people by showing scenes of popular foods that the creators know people like to eat.

How long (seconds) was the commercial? How much would an ad of this length have cost? This commercial was 30 seconds long and would have cost 4 million dollars.

When was it shown in the Super Bowl (which quarter)? Does the timing of the ad make a difference? Explain your answer. NA

Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why? I liked the ad because I found it funny that you never knew that it was a weight watchers commercial and after the pictures of food make you hungry it surprises you by saying its actually a weight watchers commercial and you should take control of your diet.

Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer. No. We didn't watch the ad during the superbowl and it didn't make me want to get weight watchers.