SuperBowlAdMCA

McDonalds

 * 1) ** What is the name of the ad? URL? ** Pay With Lovin. https://screen.yahoo.com/big-game-ads/pay-lovin-mcdonalds-005102037.html
 * 2) **What was the target audience? Explain and provide evidence.** Everyone, there were people of all ages in the ad.
 * 3) **Name one Language of Persuasion that was used. Explain and provide evidence.** Plain Folks, it used 'regular people' buying the product.
 * 4) **Was there another Language of Persuasion that was used? Explain and provide evidence.** Warm & Fuzzy, there were people telling a member of their family that they loved them and families hugging.
 * 5) **How did the ad try to emotionally connect with people? Explain and provide evidence.** They used people showing love for each other and having fun.
 * 6) **How long (seconds) was the commercial? How much would an ad of this length have cost?** 60 seconds, $8 million.
 * 7) **When was it shown in the Super Bowl (which quarter)? Does the timing of the ad make a difference? Explain your answer.** I don't know when was it shown in the Super Bowl and I don't think it would make a difference.
 * 8) **Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why?** Yes, because it wasn't a regular ad about the product it was more about giving love. None of my familiy members have watched the ad.
 * 9) **Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer.** Yes, it made me be interested in the product because people don't really show love to each other anymore and the ad shows people telling their family members or friends that they love them.