Reading+the+media+RC


 * Example**:
 * A.** Advertizement for Ariel detergent


 * B.**
 * Context**: Found in various women's magazines including //Easy Living//
 * URL**: @http://www.visit4ads.com/advert/Ariel-Sensitive-Ariel-Range/27032

//**C.**// Image
 * color - mainly blues
 * framing - "Rule of Thirds" followed with the father filling most of the frame.
 * composition - Relaxed man, the father sitting on grass while holding his son on his lap.
 * size - father fills most of the frame, son is much smaller
 * type of shot - close-up
 * subject matter, including people - casually dress, healthy looking man holding his young son
 * setting - outside on the grass with trees in the distance
 * lighting - bright but soft
 * pose - very casual, not looking at the camera. The man is gazing at his son with fondness.
 * text - "Is gentle something you touch or something that touches you?"
 * Paragraph**: "The child appears to be a young boy sitting on her father's chest. His mother is absent from the image, although her presence may be strongly implied. Notice how the child and man are bound up in each other unaware of the camera which is taking their photograph. The man's body language is relaxed. His pose is casual. His gaze is directed towards his son. He is smiling and looking at the child with love and affection. the pose is one in which the man seems protective towards his child and proud of him. This is further emphasized by the contrast in the size of the two figures. The man is large filling much of the frame; the child is in contrast is small, perched on top of his father. Note too that the young boy is preoccupied, clutching with both hands at his father's shirt. You will see that the man is dressed casually. His shirt has short sleeves and is worn outside of his denin jeans. We can assume his is a man relaxing in the company of his young son." Note that there is no mention of detergent in the text of the picture.

Context-Found in a sports illustrated website. URL- @http://www.sikids.com/blogs/2012/10/24/check-out-kevin-durants-new-nike-sneaker-the-kd-v
 * Wall, Peter. "Key Concepts Language." //Media Studies for AQA GCSE//. London: Collins, 2007. 14. Print


 * Color- Light Green and Bright Red.
 * Framing- Right thirds focusing on the shoes.
 * Composition- Shoes showing the top and the bottom and the shoes are placed on a map.
 * Size- Shoes fill most of the page.
 * Type of shot- Close up
 * Subject matter- The shoes
 * Setting- Shoes placed on a map
 * Lighting- Bright
 * Pose- Two shoes nicely placed showing the front and the bottom of the shoe.
 * Text- No text
 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing? Yes
 * 2) How do you feel they will appeal to other people, of different ages and gender? People that play basketball mostly boys.
 * 3) How do the images relate to the product that is being sold? The image is advertising Nike.
 * Paragraph-** One shoe is on its back and the other shoe is on its front so it can show the color of the shoe on the bottom and the top. The shot of the shoe is close up to show the colors of the shoe. The shoe is taking up most of the picture. The shoe is on a back round of a map because it shows that the shoe is comfortable and that you can run or walk for a long time with them on. The lighting is bright so it can show the color of the shoes. The color of the shoes are Light Green and Bright Red.

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here: Their is no text. So you have to look in the back ground because there is a map so it shows that you can travel far with those shoes. You also have to pay attention to the color and the pose of the shoe because Reading the media doesn't necessarily mean to look at the text. It means to look at the picture and look at the details of it.
 * E.Connotations here:**