Ad+Group+11


 * Back to Analyze Advertisements page **


 * Initials of students in the group: **


 * Background Information: Language of Persuasion summary (see Language of Persuasion for full text) **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful people**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breathe, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & fuzzy**: sentimental images especially of families, kids and animals.


 * Assignment **
 * **View 5 of the Super Bowl 2014 advertisements. (see links on Huffington Post)**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) Who created the message? Audi
 * 2) Why is this message being sent? What is your evidence? To advertise a new car so people can buy it. Our evidence is that Audi is a car company.
 * 3) What is the target audience? What is your evidence? People with pets because it shows a dog in the car.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?People who don't like dog breeding will be upset.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. They used Humor because it shows the dogs with a big head and a small body causing trouble.
 * 6) Would you buy the product? Why or why not? Yes because it looks like a cool car and I can have my dog in the back.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? At the end of the commercial and on the car.
 * lighting? (bright? dark?) Bright
 * camera angles first person camera angles
 * distance of shot (close-up, medium, long shot) medium
 * number of shots
 * sound track none
 * special effects CGI. The dog had the body of a Chihuahua and the head of a doberman
 * characters (people and/or animals or animated product) They make the characters (dogs) look small, half Chihuahua and half Doberman, Chihuahua as the body and Doberman as the head. It looks crazy so it attracts the attention of the viewers.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) None
 * costumes none
 * setting New York
 * other?