-My+Ads+GK


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway

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 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here http://www.youtube.com/watch?v=ksowpCTfEgs&feature=youtu.be
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) Who created the message? The Company of Sobe Life Water
 * 2) Why is this message being sent? What is your evidence? The message that is being sent is that the "water" can make you feel so happy that you just want to dance. The girl in the beginning drinks the life water, then a lizard catches a drop from the bottle. Then, the lizard, his friends and the woman start dancing to Michael Jackson's "Thriller"
 * 3) What is the target audience? What is your evidence? The target audience is young people.. The commercial has a very invigorating setting..
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? I think everyone of every race would have a good reaction to it..
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? I feel like I need a Sobe life water.. Its a good emotion..
 * 6) Would you buy the product? Why or why not? Yes, I would because the water is very good..
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) **Beginning and end**
 * lighting? (bright? dark?) **Very Bright**
 * camera angle? **Down to the lizards and up to Naomi who was dancing.**
 * distance of shot (close-up, medium, long shot) **Long shot, close ups and Medium.**
 * number of shots **31**
 * sound track **"Thriller" by Michael Jackson**
 * special effects **The lizards that are creatd**
 * characters (people and/or animals or animated product) **The Lizards**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **Naomi Campbell.. Maybe to show how invigorating and how the good it tastes..I think she really uses it..**
 * costumes **Naomi** **has a black and silver dress with silver heels**
 * setting **It looks like it takes place in a studio.. maybe in the middle of a photo shoot**
 * other?


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:http://www.youtube.com/watch?v=Yz4u8XXUgxA&feature=youtu.be
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message? **The makers of Chips Ahoy cookies**
 * 2) Why is this message being sent? What is your evidence? **To get more parents or anybody at all to buy their cookies**
 * 3) What is the target audience? What is your evidence? **I think children are th****e ideal targets.. by the animation and the catchy song..**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? **Maybe people will get annoyed with it.. some might enjoy it**
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? **I feel kind of weird after seeing it.. It doesn't really appeal to my emotions..**
 * 6) Would you buy the product? Why or why not? **I wouldn't buy this product because I'm not a huge fan of cookies..**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where) **Six seconds into the commercial and at the end**
 * lighting? (bright? dark?) **Bright**
 * camera angles **Front**
 * distance of shot (close-up, medium, long shot) **Close-up,**
 * number of shots **4**
 * sound track **Don't You Want Me Baby by Human League and The swoop that is used when the hand takes the cookie**
 * special effects **A swoop when the person takes the cookie and a crunch**
 * characters (people and/or animals or animated product) **The cookies and the hand**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **.....**
 * costumes
 * setting **On a road.. in a car**
 * other?