Advertisments


 * Background Information: Language of Persuasion **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful People**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) ** Explicit claims **: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) ** Fear **: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) ** Humor **: humor attracts attention, makes us feel good and feel good about the product.
 * 10) ** Intensity **: many superlatives (greatest, best, etc)
 * 11) ** Plain folks **: A type of testimonial but with "regular person" just like you using the product
 * 12) ** Repetition **: words and sound repeated to become more familiar to viewers
 * 13) ** Warm & Fuzzy **: sentimental images especially of families, kids and animals.


 * Assignment **
 * **View the Super Bowl 2014 advertisements in the list below.**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) **Who created the message?** Chrysler
 * 2) ** Why is this message being sent? What is your evidence? ** This message is being sent to people who are looking to buy a new car. It is showing how fun people will have with a chrysler.
 * 3) ** What is the target audience? What is your evidence? ** It is being targeted at an older audience because younger children cannot drive. The evidence is that it shows people that can drive in the commercial and people looking to buy a new car.
 * 4) ** How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? ** The commercial was directed towards Americans because it is an American car company. It shows people having fun with their Chrysler in America.
 * 5) ** Which language of persuasion is used in the ad? Provide evidence from the ad. **
 * 6) ** Would you buy the product? Why or why not? **
 * 7) ** What creative techniques are used to attract attention of the target audience? (see bullet list below) **
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?

Links to Superbowl Ads on Youtube

 * T-Mobile
 * Microsoft
 * Chrysler
 * Budweiser
 * Heinz Ketchup
 * Chobani
 * Pepsi