Reading+in+the+Media+SO


 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:



Context: This ad I found in a girls magazine that is about dresses. Link:@http://www.twistmagazine.com/
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here: This ad is an ad for dresses that you can buy online or in the stores. It includes the phrase "fresh & fab for fall". The colors in this ad are a dark yellow, gray, white, black, and blue. The framing is a red border, and the type of shot is medium to far away. You can see the entire dress in the ad including the large words. The elegant, bright colored letters are upbeat without being blinding. The subject matter is about the dresses being on sale in time for fun and the fall time. The dresses are not for summer and they clearly state that in the text. The setting in on a blank white background with the dresses up front. Lights are strait in front of the picture and do not cast a shadow on either side. Dresses can not pose ,but they do face forward toward the camera and/or video. The colors of the letters are yellow and gray. The main words draw you into the page and the ad is meant for teenage girls or young women. The price is in smaller text at the top since they do not want you to see it immediately. 50 dollars and up are how much each dress is, with free shipping. I read this advertisement as a way to buy new dresses for the fall as you would wear new dresses for summer. Buying online is a hassle, so the free shipping makes it better to sell the dresses. I would buy this dress if I ever saw this advertisement again.
 * color
 * framing
 * composition
 * size
 * type of shot
 * subject matter, including people
 * setting
 * lighting
 * pose
 * text


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing? I do find the dresses appealing and the colors are a nice blend together. The meaning comes across clearly in the ad and i find it enjoyable to look at.
 * 2) How do you feel they will appeal to other people, of different ages and gender? I think it will mostly appeal to teenagers or women in their early-twenties. Professionals would find this ad appealing and look into the site or other clothes.
 * 3) How do the images relate to the product that is being sold? The images are different dresses that you can find if you click on the ad and go to the websites.It gives you a sneak peak into what is to come if you get lured in. If someone does not know what you sell give an example of what their product is.

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here: Reading means that you will analyze something carefully and understand the meaning with your eyes. That is not always the case with advertisements because you can not write a lot of text on a single ad. That is why most advertisements will only have a picture with one or 2 sentences on the entire ad. We, as consumers, are attracted to ads that give us information quickly, but also ads that make us think about our views on things.
 * E. Connotations here:**