My+Ads+MT


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway

2. View the advertisement several times then answer the questions below about the message in the advertisement.
 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here:
 * http://www.youtube.com/watch?v=PmrTDZy3f2M&feature=youtu.be


 * Assignment 2 Questions**
 * 1) Who created the message? **McDonald's.**
 * 2) Why is this message being sent? What is your evidence? **This message is being sent to say that** **it's worth the argument in order to have the food. The evidence is that the two NBA players were having a competition in order to have the food.**
 * 3) What is the target audience? What is your evidence? **The target audience are athletes and the evidence is that they are using said athletes to represent their fast-food chain.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? **Young people might see this commercial as a way to jump-start a way of bonding with friends (?) while older people or even health nuts and occupations might see it as a way to persuade younger kids to eat unhealthily.**
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? **After seeing this commercial, I kind of forgot about McDonald's and went into a whole thought process of basketball and the former NBA player, Larry Bird. However, I did feel hungry after that, but it might be because we were two periods a way from lunch.**
 * 6) Would you buy the product? Why or why not? **No, because I don't understand why two extremely healthy athletes would seriously consider eating at a fast-food restaurant when they could be reprimanded for it.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?)- **The golden arches for McDonald's appeared at the very end, but it was also on the McDonald's bag.**
 * lighting? (bright? dark?)- **The lighting was dark except for on the left side of the basketball court since that was where they were playing.**
 * camera angles- **The camera angles were directly at their faces but when they jumped to make a shot, it showed their entire body for the entire effect(maybe so people like me don't feel intimidated by their height- just a thought).**
 * distance of shot (close-up, medium, long shot)- **The shots were both either close-ups or long-shots**
 * number of shots- **Almost 50, 48 to be exact.**
 * sound track- **There is no specific name for the track that I could find, but it is very energetic and has a movable beat.**
 * special effects- **The special effect was the falling glass to show how durable the material should have been.**
 * characters (people and/or animals or animated product)- **LeBron James, Dwight Howard, and Larry Bird.**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)- **These athletes are using this product for lunch but I don't think they use it as often as they make it seem.**
 * costumes- **LeBron and Dwight were wearing regular basketball attire (loose shirts and shorts with sneakers), while Larry Bird wore a professional suit.**
 * setting- **The entire commercial took place in one setting, the basketball court, indoors.**


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here: https://www.youtube.com/watch?v=wPG7PcI67dE
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.
 * Assignment 3 Questions**
 * 1) Who created the message? **Budweiser**
 * 2) Why is this message being sent? What is your evidence? **This message is being sent to support their beverage as well as their horse team (The Clydesdale). The evidence is that the horse owner is drinking the beer and the horse was accepted into the Clydesdale horse team.**
 * 3) What is the target audience? What is your evidence? **The target audience is for both alcohol drinkers (not necessarily alcoholics) and horse bidders or trainers.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? **Horse racers or bidders might view this as an ad to promote their small team, while Budweiser drinkers see this as a cute ad to buy more Budweiser.**
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? **After seeing this commercial, I felt like I wanted to laugh because I noticed very small random details, but in all it was a very sweet commercial and made me want to see the Clydesdale horses up close.**
 * 6) Would you buy the product? Why or why not? **Considering, it was both supporting beer and promoting a horse company, I would not because a) that would be inappropriate and b) I never really saw the point to buy horses just for show although those were very adorable.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where) **At the end in the middle of the screen, and in the middle when he was having a drink and when he gave away the horse.**
 * lighting? (bright? dark?) **The lighting was very bright, but when he gave away the horse it turned gloomy to bright again.**
 * camera angles- **The camera angles were all from either a distance or close up to show the relationship of trainer and horse.**
 * distance of shot (close-up, medium, long shot) **Most were close-ups and long shots.**
 * number of shots- **About 57**
 * sound track- **"Landslide" by Fleetwood Mac**
 * special effects- **none**
 * characters (people and/or animals or animated product)- **mainly trainer and horse**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)- **no celebrities**
 * costumes- **farmer's outfit- overalls, jacket, hat**
 * setting- **horse farm and in city for parade**