SuperBowl2015SA15

=**Questions**= What is the name of the ad? URL? What was the target audience? Explain and provide evidence. Name one Language of Persuasion that was used. Explain and provide evidence. Was there another Language of Persuasion that was used? Explain and provide evidence. How did the ad try to emotionally connect with people? Explain and provide evidence. How long (seconds) was the commercial? How much would an ad of this length have cost? When was it shown in the Super Bowl (which quarter)? Does the timing of the ad make a difference? Explain your answer. Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why? Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer

=**Answers**= 1. Clash of Clans: Revenge @https://www.youtube.com/watch?v=GC2qk2X3fKA 2. The target audience would be teenagers and young adults. Mostly males would be attracted to this type of commercial because it includes Liam Neeson. Liam Neeson would attract more males because of his roles in action movies. When you hear Liam Neeson you might associate him with his role in the movie //Taken.// It is also more fitted for a more mature audience because Liam Neeson is more associated with a target audience of adults between the ages of 24 - 60. By mixing these two elements together the commercial is targeted for adult males between the age of 25 - 60. 3. Clash of Clans uses celebrities and humor in this commercial. By using Liam Neeson and using his his classic intensity that his character in the movie Taken used, we can see that this commercial mixes both celebrities and humor. The commercial also makes fun of coffee places by pronouncing his name Lie-Uhm instead of Lee-Uhm. These two things can draw in an audience by using a celebrity to draw attention and humor so that the person can share it to another person. 4. The commercial was 30 seconds long and would've cost $4 million dollars 5. I think the commercial should've been played at the end of the second quarter. If it was played during the beginning of the first quarter while people are getting up and going to the bathroom and getting more food, they would've most likely missed the commercial. 6.I did like the ad actually, since I play clash of clans and enjoy watching Liam Neeson movies I found it quite amusing. Although none of my family saw the commercial I'm sure my mother would've found it amusing because she enjoys the actor. 7. Well, since I already play the game I'm already interested in it. I think if I showed it to my mother she would probably be interested in playing because they showed Liam Neeson. This commercial attracts an older audience and would probably draw in a bigger crowd. 8. The commercial used it's humor aspect to connect with people emotionally. When you go to a coffee house and they pronounce or spell your name wrong, it attaches to people because it's relateable.