the+big+pushBK

Chapter 1 This chapter is about how you see advertisement everywhere you look from billboards to tv shows and much more. Advertisements are just everywhere now a days. It also talks about how the internet has the capablty to make anyone big like Justin Bieber. Even people who aren't very well liked can become big like Rebecca Black is famous from her very dis liked song Friday. With the help of the internet and a little bit of luck anyone can become famous.

Chapter 2 This chapter talks about how people exaggerate in commicals like a toy helicopter will be suspended by wires and fly and do tricks that it cant really do and then when a little kid buys it they aspect it to do the same thing. When they run a commercial for a burger they will higher someone to make it look good. That person will then go and paint the burger and use toothpicks to make is stand up in a surten way. This person will even order 200 buns and dig through them just to find the right ones. So to stop this they put laws around it. Now you cant say more then what it is. Toward the end of the chapter it went back to talk about how people are trying to make advertisements more entertaining. Advertisements were getting too wordy and wasn't getting enough reaction to it. Now people are trying to use icons and colorful logos to make their products more appealing and eye-catching.

Chapter 3 Some tricks of advertising is having testimonials done by people who have used the product, and saying how great it is. Most companies will have a slogan or logo that people associate with that product. Major franchises, such as McDonald's, will try to get your senses moving with things such as food. The food will make you hungry and want to buy that product. They might also have a jingle that people like and it will make them want to try their product. Companies also may set up games for kids to play with codes inside the product, making you buy more to continue playing the game. Colors play a big part too. They may have different colors to make you feel different emotions.

Chapter 4- This chapter talk about how people are trying to make advertisements more entertaining. Advertisements were getting too wordy and wasn't getting enough reaction to it. Now people are trying to use icons and colorful logos to make their products more appealing and eye-catching.Chapter four also talks about targeted messages. Marketers are interested in reaching to the tweens for several reasons. Tweens spend approximately 50 billion of their own money annually. There's estimated 188 billion dollars coming from children influencing their parents. Tweens are old enough to be caught by ads to buy their products but are too young to realize their tricks. Brand names are very recognized and they try to spread their logo so then children remember those brand names and buy it when they are older. Product placement is a great thing to do which is to get their brand or product into a tv show, a game, or even a movie so people see that product or brand but they have to pay a lot of money just to do that. They try to associate their brand with things that are already popular so they can get noticed with that popular and well-known thing. Online games try to turn users into buyers. Ad marketers use different tricks or basically lies to make their product seem great and get people to buy it but the FTC looks out for that. Critics are very concerned about online games and ads.

Chapter 5- This chapter explains that celebrities influence our opinions of products. If a celebrity starts wearing something it is more likely that we will want to own it or wear it. That's how most people are with celebrity's. It shows us that company's even pay celebrity to wear or use something to make it more popular. This chapter even describes licensed charters and how they operate. Sometimes these charters will also have products associated with them, such as the toys from Toys Story that can be bought in real stories like Disney stores. But some company cant use this toys because they are owned by Disney. This chapter finishes by explaining that certain charters cant be used in advertisement because they attract attention by young kids towards surgery or other unhealthy food decisions.