Audience+ICS16DO2


 * Who created the message?
 * Pepsi
 * Why is this message being sent? What is your evidence?
 * The message that is being sent is to get you hyped for the Falftime show for the 2014 SuperBowl. It says it in the title.
 * What is the target audience? What is your evidence?
 * The target audience are the people who like music and the people who just want to watch the halftime show. My evidence is that everything is music, the whole city is being used as instuements.
 * How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * Some people might look at this as a music commercial, but commercial is being used to hype you up for the halftime show. My evidence is that the buildings are being used as instruments and at the beginningof the ad, it tells you to get hyped for the halftime show.
 * Which language of persuasion is used in the ad? Provide evidence from the ad.
 * IT has a warm and fuzzy feeling about it because the whole commercial was musical and cool.
 * Would you buy the product? Why or why not?
 * Yes, because I like pepsi.
 * What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * Some creative techniques that are used to attact attention of the target audience is that they used all the buildings as different types of instruments to get you hyped for the halftime show.