MarketingLA

//__**Summaries of the Chapters:**__//

//__**Chapter 1:**__//

In this chapter it talks about how much advertisement is in the world around us. They use celebrities, like Justin Bieber, to make movies. Movies, such as Never Say Never, are considered long infomercial rather then a movie. This is showing us how much companies advertise to us today. They use pop culture to make money for their companies. By making big advertisements out of small products, they know that people will start to purchase the product more and it will become a bigger thing and they will get more money.

//__**Chapter 2:**__//

Chapter 2 talks about how people exaggerate in commercials. Before, there were no laws that said you can lie or exaggerate about your product. Now, we have laws saying you can't say more then what there is. It also went to talk about how people are trying to make advertisements more entertaining. Advertisements were getting too wordy and wasn't getting enough reaction to it. Now people are trying to use icons and colorful logos to make their products more appealing and eye-catching.

__//**Chapter 3:**//__

Chapter 3 is talking about how advertisers are now persuading you to buy a product. Instead of asking you to buy the product they are suggesting that you will buy the product. They are putting in their ads things that will make you more interested, as in, "This product is amazing," or, "This is the best product ever." These certain words are what make the viewers curious about the product and more likely to purchase them. Advertisers are also using bright colors, fun pictures, models, and making their product look better then what is actually is. This is persuading the viewers to buy the product because it is appealing.

__//**Chapter Four:**//__

Chapter 4 talks about how people are aiming their products to a certain audience. They will use good looking models for products that aim for teen girls because they know that they are easily persuaded, due to the fact, of fitting into society. It also talks about product placement. Product placement is when you pay to have your logo or product put into a movie, TV show, magazine, etc. People are using that more and more to their advantage so that buyers will get familiar with the product and purchase it because they saw it in their favorite movie.

__//**Chapter Five:**//__

In chapter 5, it tells us how celebrities are setting trends to their fans. For example, Madonna started a trend to have girls wear more lacy clothing. Advertisers started to use this to their advantage and had celebrities eat certain foods or wear certain clothes. People would then see what their favorite pop star is wearing or using and start doing the same to be more like them. It also talks about how advertisers are using certain logos or pictures with their product. For food targeted towards younger children, they use colorful and more childish icons to reel in younger people. Most of the food that they would want would be surgery foods. People started to say that they should use their power to also bring kids to try healthier food or make their products more healthy.