myon+story+PM

__//**CHAPTER 1. **//__

//**In this chapter they talk about how much advertisement is all around us. They use celebrities, like Justin Bieber, to make movies. Movies, as in Never Say Never, are considered long infomercial rather then a movie. This is showing us how much companies advertise to us today. They use pop culture to make money for their companies. By making big advertisements out of small products, they know that people will start to purchase the product more and it will become a bigger thing and they will get more money.**// __//**CHAPTER 2**//__ //**Chapter two talks about how people exaggerate in commercials. Before, there were no laws that said you can lie or exaggerate about your product. Now, we have laws saying you can't say more then what there is. It also went to talk about how people are trying to make advertisements more entertaining. Advertisements were getting too wordy and wasn't getting enough reaction to it. Now people are trying to use icons and colorful logos to make their products more appealing and eye-catching.**//

Chapter two talks about how people exaggerate in commercials. Before, there were no laws that said you can lie or exaggerate about your product. Now, we have laws saying you can't say more then what there is. It also went to talk about how people are trying to make advertisements more entertaining. Advertisements were getting too wordy and wasn't getting enough reaction to it. Now people are trying to use icons and colorful logos to make their products more appealing and eye-catching.

Chapter Three:

Chapter three is talking about how advertisers are now persuading you to buy a product. Instead of asking you to buy the product they are suggesting that you will buy the product. They are putting in their ads things that will make you more interested, as in, "This product is amazing," or, "This is the best product ever." These certain words are what make the viewers curious about the product and more likely to purchase them. Advertisers are also using bright colors, fun pictures, models, and making their product look better then what is actually is. This is persuading the viewers to buy the product because it is appealing.

Chapter Four:

Chapter four talks about how people are aiming their products to a certain audience. They will use good looking models for products that aim for teen girls because they know that they are easily persuaded, due to the fact, of fitting into society. It also talks about product placement. Product placement is when you pay to have your logo or product put into a movie, TV show, magazine, etc. People are using that more and more to their advantage so that buyers will get familiar with the product and purchase it because they saw it in their favorite movie.