My+Ads+BB


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway


 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here:
 * T-Mobile NBA
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.

They used to logo a lot when they did close ups of the phones, and at he end of the commercial. They used bright lighting in most scenes to show ow the product can take high quality videos. They also have one scene that looked to be shot in a dark place, but still had great quality. The camera usually stays at a diagonal or side view of the scenes. For a few of them the camera in the front of them This video had lots of close ups of phones, but also had some far away shot to show groups of people taking videos, and people watching the video Dwayne posted. There are about forty one shots in this commercial. The sound track is mostly an upbeat background song, Dwayne begging to be let out of the bathroom, and people being either excited or disappointed that Dwayne was leaving Miami. Some special effects were the flashing of the shots, the scene that looked like someone commenting on a picture, and the scenes of people on phones, the phone as it was taking a picture, and the people posing as if they were taking videos on their phones were all special effects. The characters were Dwayne Wade, his maid, and a lot of sport fans, and some athletes from other teams. The celebrity is Dwayne Wade, he is demonstrating this product because he actually does have a T-mobile phone. Yes, I think he really uses it. Steve Nash, he could be buddies with Dwayne so helped out. > There were no costumes. The setting is in Dwayne's bathroom, and pretty much in most of the states in the United States.
 * Assignment 2 Questions**
 * 1) **Who created the message?** This message was created by the makers of T-mobile.
 * 2) **Why is this message being sent? What is your evidence?** This picture was sent so that people will switch their phone company to T-mobile. My evidence is that the ad focuses on how fast and easy it is the connect with other people with a T-mobile phone.
 * 3) **What is the target audience? What is your evidence?** The target audiences were teenager, adults, and young adults. My evidence is that all throughout the video you saw scenes that included teenagers, young adults, and adults.
 * 4) **How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?** Teenagers may understand that they can talk to their friends in a more efficient way, but adults may think of it as having a quicker way to communicate with their job or fellow employees. People in different nationalities may not know who Dwayne Wade is, so the wouldn't understand much about who he was or why it was incredible he was leaving Miami. Sport fans may also understand this commercial better than others.
 * 5) **How do you feel after seeing the commercial? How does it appeal to your emotions?** After seeing the commercial it makes me feel happy. It appeals to your emotions because it has humorous scenes, and the it was supposed to be a comedy.
 * 6) **Would you buy the product? Why or why not?** I would buy the product, because the commercial shows how fast and easy it is to send videos. that factor appeals to me because my current phone can only send three second video as it can not do that. Also the phone does not seem to take that long to buffer. My phone takes thirty minutes to buffer sometimes and it really frustrates me.
 * 7) **What creative techniques are used to attract attention of the target audience? (see bullet list below)**
 * **logo (when and where?**
 * **lighting? (bright? dark?)**
 * **camera angles**
 * distance of shot (close-up, medium, long shot)
 * **number of shots '**
 * **sound track**
 * **special effects**
 * **characters (people and/or animals or animated product)**
 * **celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)**
 * **costumes**
 * **setting**
 * **other?**


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions?
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?