AnalyzeAssingmentRA15


 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad.
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?


 * ANSWERS **


 * 1) Chrysler and Bob Dylan
 * 2) Because they want more money
 * 3) people who drive cars or are looking to buy a car
 * 4) little kids want think it is a waste of time, middle aged people think it is a waste of time because they want to watch the actual game (and not commercials), and old people would not even be watching the Super Bowl to see the commercial (though if they saw the commercial, they might have actually bought the car)
 * 5) celebrities, because Bob Dylan is in it (though I don't like Bob Dylan that much)
 * 6) old people, because old people are very rich and like cars like the cars that Chrysler makes
 * 7) Techniques include:
 * logo: at the end
 * lighting: it is dark throughout the commercial
 * camera angles: there is a tilt
 * distance of shot: mostly closer than normal
 * sound track: there is music
 * number of shots: 96
 * special effects: no real special effects
 * characters: Bob Dylan, people at different areas, and some random woman in a Chrysler
 * celebrity: Bob Dylan
 * costumes: normal clothing
 * setting: an American city
 * other?: nope