Superbowl+ad+PC215

"Marketing is about change--changing people's actions, perceptions or the conversation. Successful change is almost always specific, not general. You don't have a chance to make mass change, but you can make focused change." Seth Godin


 * Super Bowl ad summaries
 * Super Bowl ads 2015 Grading
 * SuperBowl ads worth 4 million dollars
 * SuperBowl and Social Media

__**Language of Persuasion **__
 * **Association: links a product, service, or idea with something already liked or desired by the target audience **N\A
 * **Bandwagon: everyone is using the product **N\A
 * **Beautiful People: good-looking, beautiful people use the product **there are no beatuful people. it is just 3 ordinary-looking guys in the commercial
 * **Bribery: buy something to get something else, like a discount **none
 * **Celebrities: famous people testimonials **none
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Experts: scientists, doctors, engineers, etc **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%; line-height: 1.5;">none
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%; line-height: 1.5;">none
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.) **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%; line-height: 1.5;">none
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Humor: humor attracts attention, makes us feel good and feel good about the product. **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%; line-height: 1.5;">there is a group of people and objects that break out in dance while drinking the mountain dew commercial
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Intensity: many superlatives (greatest, best, etc) **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%; line-height: 1.5;">none
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Plain folks: A type of testimonial but with "regular person" just like you using the product **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%; line-height: 1.5;">there were just regular people drinking the mountain dew kick-start
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Repetition: words and sound repeated to become more familiar to viewers **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%; line-height: 1.5;">there is no repetition of words, it is just dancing
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Warm & Fuzzy: sentimental images especially of families, kids and animals. **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%; line-height: 1.5;">there is a deer and a dog break dancing

__**<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%;">Create a wiki page: SuperBowl2015codeinitials. Copy and paste the questions below. **__ __**<span style="font-family: Verdana,Geneva,sans-serif; font-size: 110%;">Select 1 of the Super Bowl ads to analyze. (See links on the top of this page.) **__
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%; line-height: 1.5;">What is the name of the ad? URL? **[|Mountain Dew KIck-Start commercial]
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%; line-height: 1.5;">What was the target audience? Explain and provide evidence. **the target audience was not only people who like to dance, but people who like to drink soda or energy drinks. they were al ldanicing and full of energy, helping to make a delicious drink also have a purpose
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%; line-height: 1.5;">Name one Language of Persuasion that was used. Explain and provide evidence. **a "language" of persuasion used was humor because there was a dog, deer, and people randomly dancing
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%; line-height: 1.5;">Was there another Language of Persuasion that was used? Explain and provide evidence. **N/A
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%; line-height: 1.5;">How did the ad try to emotionally connect with people? Explain and provide evidence. **the ad tried to emotionally connect with people by making them laugh
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%; line-height: 1.5;">How long (seconds) was the commercial? How much would an ad of this length have cost? **the commercal was 1:30 seconds= 12 million dollars
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">When was it shown in the Super Bowl (which quarter)? Does the timing of the ad make a difference? Explain your answer. **<span style="font-family: Verdana,Geneva,sans-serif; line-height: 1.5;">it was shown in 1rst quarter. the timing does not make a difference because, no matter when the ad is shown, i would still want to buy the product
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%; line-height: 1.5;">Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why? **<span style="font-family: Verdana,Geneva,sans-serif; line-height: 1.5;">i liked the ad because it was funny. no one had a different reaction, my whole family laughed
 * **<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%; line-height: 1.5;">Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer. ** it made me want to buy it because i like mountain dew and now i know they make energy drinks