Ad+Group+10


 * Back to Analyze Advertisements page **

PP PB
 * Initials of students in the group: **


 * Background Information: Language of Persuasion summary (see Language of Persuasion for full text) **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful people**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breathe, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & fuzzy**: sentimental images especially of families, kids and animals.


 * Assignment **
 * **View 5 of the Super Bowl 2014 advertisements. (see links on Huffington Post)**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**

Cheerios
 * 1) Who created the message? Cheerios
 * 2) Why is this message being sent? What is your evidence? The messsage is love, and this is shown when the family is describing the new baby. The message is to get families to buy cheerios because their so family friendly
 * 3) What is the target audience? What is your evidence? The audience is geared towards families because it is about a young family.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Well different groups including different nationalities and different religious groups. It depends on how people viewed it. They were either happy because it supported interracial groups or people were angry because it supported interracial groups.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. This commercial uses the plain folks approach by showing an average family using cheerios.
 * 6) Would you buy the product? Why or why not? Yes because the commercial shows them to be part of a normal family. The cheerios seemed like they were for everyone.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) At the very end.
 * lighting? (bright? dark?) Fairly bright.
 * camera angles Angles show whole family, and there are close ups of the mother, daughter, father, and predominantly the cherrios.
 * distance of shot (close-up, medium, long shot) medium to close-up throughout the commercial
 * number of shots 7 OR 11
 * sound track very slow piano playing in background
 * special effects Cheerio rools to the end of the word "Love"
 * characters (people and/or animals or animated product) 3 people and annimated cheerio at very end.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) No celebrities
 * costumes casual, normal, everyday, clothes
 * setting normal kithcen in a suburban area
 * other? Cheerios are not eaten in the commercial, but they are used to explain a new baby to a little girl.

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