My+Ads+MD


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway

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 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here: Chips Ahoy
 * 1) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) Who created the message? **Chips Ahoy**
 * 2) Why is this message being sent? What is your evidence? **The message is being sent to get people to eat their cookies. The evidence is shown when the hand grabs each cookie one by one out of the car and eats them.**
 * 3) What is the target audience? What is your evidence? **The target audience is kids and cookie lovers who enjoy comedy. My evidence is the main characters in the commercial are in fact Chips Ahoy cookies. It is also animated which attracts kids. The music also attracts people who like that song.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? **Other nationalities might see the commercial as seeing Americans obsessed with cookies. Other age groups might find the commercial to be immature or childish.**
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? **I feel hungry for cookies. It's a funny commercial which entertains and makes me smile. It is a cheerful commercial even though the cookies are eaten at the end.**
 * 6) Would you buy the product? Why or why not? **Yes, I would buy the product. I like cookies, and the commercial expresses that the cookies taste good which makes me want to go out and buy them.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? **The logo is placed on a billboard at the beginning and at the end of the commercial.**
 * lighting? (bright? dark?) **The lighting is very bright to give the audience an happy feeling.**
 * camera angles **The camera angles at the car the cookies are driving in to focus on them moving.**
 * distance of shot (close-up, medium, long shot) **It is a medium shot throughout the commercial.**
 * number of shots **There is 4 shots throughout the entire commercial.**
 * sound track **"Don't You Want Me Baby" is the sound track.**
 * special effects **It is clay animated and animated video.**
 * characters (people and/or animals or animated product) **4 cookies and 1 human arm**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **There was no celebrity in the commercial.**
 * costumes **No costumes were used.**
 * setting **Setting is on a mountain road driving in a red car.**
 * other? **Opening circle beginning to the commercial.**


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here: McDonald's
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message? **McDonald's**
 * 2) Why is this message being sent? What is your evidence? **This is being sent out as the kickoff of Super Bowl XLIV commercials. It features a sport, however, not the same sport as the Super Bowl is intended for.** **It mentions it in the description.**
 * 3) What is the target audience? What is your evidence? **The target audience is people who love sports or are interested in the Super Bowl. My evidence is that the commercial was one of the first to appear in Super Bowl XLIV so obviously they wanted to get a point out to the viewers.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? **Most Americans would probably understand the message of the commercial of how two well known athletes are fighting over a Big Mac because it is scene as an American food that tastes good. However, none sports fans might not understand why they are competeing. Other countries might wonder why people would play over food, or might not even know the players or even the game!**
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? **I do feel hungry, but not necessarily for a Big Mac. It makes me laugh when at the end another man eats the food. I also want to play basketball after watching the video.**
 * 6) Would you buy the product? Why or why not? **I would buy the product. Although it is probably greasy and fattening, if I was just basing my information off the commercial, I would buy the Big Mac. The commercial is appealing.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where) **- Logo is one the McDonald's bag in the beginning and at the end as the full screen to end the ad.**
 * lighting? (bright? dark?) **- Lighting is dark in the beginning, but only briefly. Lights are bright throughout the video.**
 * camera angles **- Camera angles are focussed on the players and shattering hoop at the end.**
 * distance of shot (close-up, medium, long shot) **- Only one close-up at the beginning, the most were medium shots throughout the ad, and long shots at the beginning and end.**
 * number of shots **- 48 shots were in the ad.**
 * sound track **- Upbeat ball game music in the background.**
 * special effects **- The logo at the end used animations. The hoop breaking could have used special effects along with the sound it made.**
 * characters (people and/or animals or animated product) ******-****** **Larry Bird,** **Dwight Howard, and LeBron James**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)**Dwight Howard and LeBron James are celebrities. They are using the Big Mac as a meal probably because they enjoy the taste. I believe they eat Big Macs. They could eat them as part of whatever diet they are on as a basketball player.**
 * costumes **-** **The two basketball players were their uniforms and Larry Bird wore a suit.**
 * setting **- The setting is a basketball court and stands surrounding the court.**
 * other? **- The players were showed as very competitive making the outcome funnier and attracting more customers. Also could be used as publicity for LeBron James and Dwight Howard.**