-Reading+The+Media+A.I.


 * Objectives: Students will**
 * 1) identify characteristics used to "read" an advertisement.
 * 2) describe the connotations for the advertisement.
 * 3) explain why "reading the media" includes understanding both text and images.


 * Example**: **Reading the Media RGC**


 * Copy the information below. Create a link on your Table of Contents page called Reading Media //initials//.**
 * Past the information below onto your new page.**
 * Then complete the assignment.**


 * Resources:**
 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers


 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product: A Circus

Context: Sarasota Magazine Link: Link To the Ad
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here: The ad had pretty vibrant colors that faded to white at the bottom of the picture where the water crashed into the rocks. It framed it so that the man was in the middle of the picture, but they magnified him on the left side. He is very small in contrast to the text surrounding him. It is a long shot and the subject is him walking on a tight rope across allegedly Niagara Falls. The setting is under a waterfall, and there is very dim lighting. His pose is him walking on the rope and the text is large and I think is very distracting and attention grabbing.
 * color
 * framing
 * composition
 * size
 * type of shot
 * subject matter, including people
 * setting
 * lighting
 * pose
 * text


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing? Yes I find these connotations appealing.
 * 2) How do you feel they will appeal to other people, of different ages and gender? I think they will appear to everyone else quite well.
 * 3) How do the images relate to the product that is being sold? The images relate to the product because they're saying 'Hey look, our circus has a guy who can do this, come see our circus because he can do this".

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here: You have to associate images with ideas and words so that you can have a greater understanding of the topic itself and you can use the prior knowledge to apply it to later problems.
 * E. Connotations here:**