Marketing+CC15

=The Big Push Summary=

Chapter 1
In one day the average person can be exposed to thousands of name brand logos without even noticing, and in one year the average person is exposed to tens of thousands of commercials. The fact of the matter is that advertising is a frequent activity that takes place in the world around us, and we should be informed on how to make the best decision possible when it comes down to which brand to buy. We have the choice of what to music listen to, what brands to wear, what brands to buy, and even what food brands to eat. Through these decisions we the people decide what is the popular culture at that point in time.

Chapter 2
The first print advertisements are now very common, but we sometimes forget that they began in the early 1700's. When 1920's rolled around if you were a major business owner you were paying newspapers to feature your business in the daily ad. Throughout time ads have developed, for example, some of the first newspaper ads were very text heavy and did not convey many pictures. Where as today ads are usually centered around the picture and pictures are often trying to sway the buyer into buying the product, for example, because it shows a race car the product is cool so there for ushould buy it. In 2009 a test was taken by the the Federal Trade Commission (FTC) showed that children between the ages of two and eleven view more than 25,000 advertisement on the television per year. in some instances young children see more than 8,000 brands daily.

Chapter 3
By using positive adjectives, facts about the product, and by calling the consumer to action, companies can persuade buyers to choose their product over the competing brand. Companies could also include a slogan or they put a celebrity into the commercial to persuade you to buy their product. Testimonials (positive reviews) are often used to provide a sense of reassurance in the buyer when making a purchase. Advertisers will go very far to make their product stuck in your head. For example a company might show a boy playing with a toy like he is having the time of his life when in reality the toy isn't that great, the commercial just exaggerated the amount of joy it really brings. Online games are also a common way for companies to promote their product, because color and graphics appeal to viewers it is very successful.

Chapter 4
Peer pressure is one of the main reasons that teenagers buy major products such as Nike, Adidas from stores like Dick's and Target. The key to breaking this cycle is to not give into peer pressure and wear, eat, and drink what makes you happy, no matter what others say or do.