BigPushLJ215


 * Chapter one**
 * The main topic in this chapter is pop culture. It talks about who makes it popular. Advertising makes pop culture popular. Without it it wouldn't be known. Types of advertising are like billboards, ads on phones, and commercials. Entertainment companies take a lot of time to select what the next big hit is gonna be. This chapter also gives you examples on positive and negative feedback of pop culture stars. Beiber gets positive, and Rebecca Black got many negative comments.**


 * Chapter Two**
 * Chapter two talks about many advertising methods. The first advertising methods was that advertising agencies would sell newspaper space to companies. The first prints were heavy text. They tended to have a friendly tone and would go into depth of detail about the product. The Federal Trade Commission is the government agency charged with protecting consumers from harmful business practices. In recent years marketing has become more persuasive than ever. Advertising is also shown in videos.**


 * Chapter Three**
 * A key skill in advertising is tools of persuasion. Some tools are very easy to spot. Others just use details about the product and how it works. They also use the benefits that this product will give you. Advertisers try to appeal to as many senses as possible so that their ads stick to your brain. Many companies use catchy jingles, or songs that stick to your brain so that you eventually call them or buy their products. Companies also create fun games for children.**


 * Chapter Four**
 * Chapter four mainly talks about targeted messages. Many commercials target a specific age groups, religion, or ethnicity. They have certain messages that touch people deep down so that they apply, donate, or buy whatever they are offering. Companies also pay to have their products shown in tv shows, commercials, or movies.**