Marketing+ICS16COV

The Big Push Chapter 1:

Chapter 1 talked about Justin Bieber and his song, "Baby." It also talked about his other song Never Say Never. He played Never Say Never in concerts and in a movie. Millions of fans came to see him and they were screaming. This chapter is really cool of talking about how Justin Bieber played his songs in concerts and millions of fans loved him.

Chapter 2:

In chapter 2 there was Burger King and it created a simple website and it had chicken on the menu. There was also Old Space and there was a guy that made a serious of funny videos. These videos were cheap and they were popular. There was one video of NASCAR race car. This video also appeared on Youtube too.

Chapter 3:

In chapter 3 it's about How Advertising Works. There's a paragraph about Tools of Persuasion. There was a sign of a coke and it said Ahhh. I also saw a photo of Heidi Klum from America's Got Talent getting ready for the show. This is another cool chapter because it talks about signs and about stars.

Chapter 4:

In chapter 4 there was a page that had a photo of 2 girls shopping. There was a paragraph that was talking about that devices and DVRs allow people record their favorite shows fast forward through commercials. I also saw a photo of America's Next Top winner Eva Pigford and she was putting on makeup. These things were everywhere in the chapter to talk about.

Chapter 5:

In chapter 5 it's talking about The Power Of Celebrity. There was picture of Madonna and she's a pop star since her start in 1984. There was also another photo of Universal Orlando Resort and it opened the Wizarding World of Harry Potter in 2010. It also talked about a great show Spongebob Squarepants and if you like S Spogebob you would like to get a Spongebob board game. This chapter is cool because it talks about characters, pop stars, and a resort.