My+Ads+KC

=Chips Ahoy=

☻☻☻☻☻☻☻ <--- cookies

Who created the message?
Chips Ahoy created this message to advertize their cookies.

Why is this message being sent? What is your evidence?
This message is being sent to advertize Chips Ahoy cookies. In the advertizement, it shows a hand plucking the cookies from the car. This shows that the cookies are tasty and people are taking them. Saying that the cookies taste good will help sell them to consumers.

What is the target audience? What is your evidence?
The target audience is mainly kids, because the hand plucking the cookies out of the car seems to be a child's hand. However, this can be marketed to all ages, since cookies are loved by everyone of different ages.

How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?
Some people might interpret it just like us, while others may see it differently. They might see cookies are unfit to eat or their religion might forbid eating cookies.

How do you feel after seeing the commercial? How does it appeal to your emotions?
This commercial makes me feel hungry after watching it. When seeing the cookies being taken by the kids, it shows that they are tasty. This is supposed to make the viewers hungry for the cookies.

Would you buy the product? Why or why not?
I would buy this product. I have always liked Chips Ahoy, and I believe that the ad does its job in attracting customers to buy their product.


 * logo (when and where? - On the billboard and at the end
 * lighting? (bright? dark?) - Bright lighting, during the day
 * camera angles - always angled to the car
 * distance of shot (close-up, medium, long shot) - medium, close-up at times
 * number of shots - four
 * sound track
 * special effects - hand coming down to take cookies, cookies are animated
 * characters (people and/or animals or animated product) - the four cookies, the hand
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) - n/a
 * costumes - cookies
 * setting - bright road in the hills, cookies are riding in red car