AudienceICS16CAB

Commercial-
 * Volkswagon
 * Assignment**
 * **View the Super Bowl 2014 advertisements in the list below.**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) Who created the message? The Volkswagen company.
 * 2) Why is this message being sent? What is your evidence? The message being sent is that the car they are selling is a good car and you should buy it because it made the little kid happy.
 * 3) What is the target audience? What is your evidence? The target audience is star wars fans or people who like kids because it had a little kid who was dressed up as Darth Vader, trying to use the force.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Little kids may think that the force actually works on the car while adults will just find it a funny trick. Adults may actually look at the car while kids just focus on the humor or how they might want their car to do that.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. Humor- The commercial is funny to kids and adults alike. Repetition- The kid keeps trying the same thing until it finally works on the car. Association- It associates itself with Star Wars because the kid is wearing a star wars costume.
 * 6) Would you buy the product? Why or why not?- No because I dont need a car yet.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?- At the end on the car
 * lighting? (bright? dark?)- Starts dark but gets lighter
 * camera angles- Has several different angles to give surprise or to show only some of the big picture.
 * distance of shot (close-up, medium, long shot)- Shifts between all three throughout the commercial.
 * number of shots-26
 * sound track- Star wars music
 * special effects- None
 * characters (people and/or animals or animated product)- The Darth Vader kid, the mom and the dog.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)- Darth Vader
 * costumes- Darth Vader costume
 * setting- A house and a driveway
 * other?