Ad+Group+3


 * Back to Analyze Advertisements page **


 * Initials of students in the group: **

SM and CO, and JJ
 * Background Information: Language of Persuasion summary (see Language of Persuasion for full text) **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful people**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breathe, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & fuzzy**: sentimental images especially of families, kids and animals.


 * Assignment **
 * **View 5 of the Super Bowl 2014 advertisements. (see links on Huffington Post)**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)** Honda
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) Who created the message? **Honda**
 * 2) Why is this message being sent? What is your evidence? **That Honda wants to show people that they care about the peoples safety. In the commercial it talks about how you need to be safe on the road.**
 * 3) What is the target audience? What is your evidence? **Adults because they care the most about making sure their families are safe in the car and that they drive safe cars.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? **For instance, if you're someone who texts while driving and risks the safety of others, you might watch this video and realize how important their and everyone else's safety is. This commercial is more for the elderly. If they have grand kids who they drive places with, they might think, wow, I really need to protect them and be safe. This Honda car is a great way to protect them.**
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. **Warm & fuzzy because it is talking about being safe for your family and being careful and it is sentimental. Celebrities because Bruce Wills & Fred Armisen are in it.**
 * 6) Would you buy the product? Why or why not? **We both agree that if we were a parent with a big family we would buy the car because it talks about safety and we both would want to drive a safe car if we had a family.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) ** Yes at the very end **
 * lighting? (bright? dark?) **Bright**
 * camera angles **He's looking right at it & then it shows the Honda cars.**
 * distance of shot (close-up, medium, long shot) **At first its really close on his face and then it backs up to his whole body & then shows four types of grey Honda in a plain background setting**
 * number of shots **skip**
 * sound track **Soft Piano playing**
 * special effects **None**
 * characters (people and/or animals or animated product) **Two people & car**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **Bruce Wills & Fred Armisen.**
 * costumes **None**
 * setting **White room**
 * other?