-Reading+the+Media+VA

Reading the Media VA



B. Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement. Context: Link:[|print‑ad.jpg] the-design-dept.com

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here:
 * color - White background.
 * framing - None.
 * composition - A cabin, and text to the left and underneath the cabin.
 * size - Cabin takes up 1/4 of the ad.
 * type of shot - In front of cabin.
 * subject matter, including people - Planning a retreat.
 * setting - Outside of a cabin.
 * lighting - Bright.
 * pose - None.
 * text - Dreaming of a Northwoods retreat?.

D. Think about the connotations that you find in the images.
 * 1) Do you find these appealing?
 * 2) How do you feel they will appeal to other people, of different ages and gender?
 * 3) How do the images relate to the product that is being sold?

E. Connotations here: You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here: