Marketing+ICS16DO2


 * Chapter 1: The Makings of Pop Culture**
 * This chapter is telling you about the different types of popular culture and selling and different ways to make money off of being popular. This chapter is also telling you how people with different types of logos can be a huge impact to everyone. Most of the time, everyone has their own favourite brand, and that brand has their own logo. This is all called pop culture.

**Chapter 2: Advertising's Influence**
 * This chapter is telling you about the history of ads and how they have evolved from back then. Back then, the ads had many small words and there were too many words on it. The advertisers realized this and changed it to have less and bigger words on the ads. They also added bigger pictures or made it funnier so it would interest more people.

**Chapter 3:** **How Advertising Works**
 * This chapter is telling you about how the ads work. It is also telling you how different types of brands have mottos, and they also have different types of designs to their ads. For example, Coca-Cola tells you how the drink can cool you off, or how Snickers tells you to eat a Snickers bar when they are mad, so they need to chill.


 * Chapter 4: Targeted Messages**
 * This chapter is telling you about how most ads are usually directed at a certian group of people. This chapter is also telling you about