Advertisment+PC215

Objective: Students will be able to
 * analyze "language of persuasion" techniques used to target an audience

Background Information: Language of Persuasion
 * 1) **Association: links a product, service, or idea with something already liked or desired by the target audienc**e
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) ** Bribery: buy something to get something else, like a discount **
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) ** Humor: humor attracts attention, makes us feel good and feel good about the product. **
 * 10) **Intensity: many superlatives (greatest, best, etc**)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? **T Mobile**
 * 2) Why is this message being sent? What is your evidence? **they will pay off your wireless contract**
 * 3) What is the target audience? What is your evidence?**Everyone who has a wireless contract**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad.
 * 6) Would you buy the product? Why or why not?  **i would because they are honest and humorous**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? **White text on pink background**
 * lighting? (bright? dark?) **Bright**
 * camera angles **none**
 * distance of shot (close-up, medium, long shot) **medium**
 * number of shots **fourteen**
 * sound track **no sound**
 * special effects **none**
 * characters (people and/or animals or animated product) **none**
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) **none**
 * costumes **none**
 * setting **pink**
 * other?

Links to Superbowl Ads on Youtube

 * T-Mobile
 * Microsoft
 * Chrysler
 * Budweiser
 * Heinz Ketchup
 * Chobani
 * Pepsi