My+Ads+GSTN


 * Objective: Students will be able to**
 * analyze techniques used to target an audience

Do not enter your information here. === Copy the assignments below. Create a wiki page called My Ads //initials//. Paste the assignments on your page and complete the work. ===


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway


 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here:T-Mobile NBA
 * 2) View the advertisement several times then answer the questions below about the message in the advertisement.

> They used logos to show all of the different sports teams and all of the different cities. They used lighting to distinguish between the different cities like if the were portraying Florida it would be brighter than if they were portraying Washington. The distance of shots that they usually used was medium shots or close ups. They had many different shots to show all of the different people who wanted Wade to play there. The characters were mostly sports fans and a maid. They used many celebrities in this to convince D Wade that he should go to their city. The costumes were mostly jerseys and sport shirts. The settings were the different cities that had basketball teams.
 * Assignment 2 Questions**
 * 1) **__Who created the message?__**-The people who created this message was T-mobile
 * 2) **__Why is this message being sent? What is your evidence__**-This message is being sent so people will hear about all the things that T-mobile has to offer like video streaming,sharing updates, and all of the features your phone may have if you switch to T-mobile.
 * 3) **__What is the target audience? What is your evidence?__**-The target audience is sports fans. My evidence of this is how the whole commercial focuses on Dwayne Wade and how his video was mistranslated into everyone thinking that Wade wanted to get out of Miami and go to another team. Then all of the sports fans of the world come together to say how they wanted Dwayne Wade to come to their city.
 * 4) **__How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?__**- Different people may understand this message by seeing the main point of the advertisement and not he comical side of it. They may see just the smartphones and all of the data and information based on the phones.
 * 5) **__How do you feel after seeing the commercial? How does it appeal to your emotions?__**__-__ What I feel after watching this commercial is happiness cause it is a fun commercial and it was funny to see all of the fans freaking out over something thing that was taken out of proportion in such a little time.
 * 6) __**Would you buy the product? Why or why not?**-__I would buy this product because since most of America has cell phones and advance technology we need cell phone services to supply data and all of the fabulous things that we all need to keep our phones running and up to date.
 * 7) **__What creative techniques are used to attract attention of the target audience? (see bullet list below)-__**
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:Budweiser (2013)
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.

> No because I am not old enough.
 * Assignment 3 Questions**
 * 1) **__Who created the__ message?**Budweiser created this ad.
 * 2) **__Why is this message being sent? What is your__** __evidence?__ This message is being sent to inform people about Budweiser and their kindness to Clydesdales.
 * 3) **__What is the target audience? What is your__ __evidence?__** The target audience is all people over the age of 21.
 * 4) **__How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?__** Other people may just see this message as a heartfelt story about a man and his horse.
 * 5) **__How do you feel after seeing the commercial? How does it appeal to your emotions?__** It makes me sad yet happy because the man had to say goodbye to his horse and then he sees his horse again. So its very bitter sweet because in the end he is just going to have to leave the horse again in the end. Yet it is very sweet because he sees the horse again.
 * 6) **__Would you buy the product? Why or why not?__**
 * 1) **__What creative techniques are used to attract attention of the target audience? (see bullet list below__**)They use a very sweet and nice sound track that is vrye
 * logo (when and where)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?