Reading+the+media+BD

Reading the media.

Objectives:


 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:

Context: This ad is about a website that asks you which type of tablet you own. Once you choose it has allot of types of magazines that you can subscribe to and you will receive them via your tablet. Link: http://www.pcworld.com/premiumcontent/magazines.html
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here:
 * color- A nice green peaceful background
 * framing- There's not really a frame the tablet takes most of the space.
 * composition- The composition or graphic design in this picture is pretty basic it has lettering with nice color and contrast and just a picture of what seems to be a new tablet.
 * size- In this picture the tablet takes up the mid and lower third. And is the main focus of this picture.
 * type of shot- It looks slanted a little bit if you look at it you can clearly see that the tablet is not directly facing the camera.
 * subject matter, including people- The subject for this is to influence you to subscribe to a online via tablet magazine.
 * setting- It looks like a very calm professional green relaxing background but you can see green because it might show more to your eye.
 * lighting- bright but soft
 * pose- the tablet is slanted not directly facing the camera
 * text- you can see a bold text for the name of the magazine source but its a nice color contrast making it look good to the eye.

The color of this ad is a nice peaceful background. It does not really have a frame to it the tablet mainly takes up all the space. The composition of this is really basic it has lettering with nice color and contrast and just a picture of what seems to be a new tablet.The size in this picture the tablet takes up the mid and lower third. And is the main focus of this picture. The Type of shot is slanted a little bit if you look at it you can clearly see that the tablet is not directly facing the camera. The subject matter for this is to influence you to subscribe to a online via tablet magazine. The setting looks like a very calm professional green relaxing background but you can see green because it might show more to your eye. The lighting is bright but soft. The pose of this picture is that the tablet is slanted not directly facing the camera. The text as you can see a bold text for the name of the magazine source but its a nice color contrast making it look good to the eye.


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing?
 * 2) How do you feel they will appeal to other people, of different ages and gender?
 * 3) How do the images relate to the product that is being sold?

1. Yes i do find them appealing. 2. I think all ages can like this ad because everyone likes tablets. 3. The images show ways to USE the product but its not EXACTLY about the product.

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here:
 * E. Connotations here:**