Marketing+ICS16ELK

CHAPTER 1

Chapter one is about how pop culture can influence younger kids or families to make certain choices. Advertisements have improved over the years and making them more persuasive. Billboards and commercials cause people to get attached and pay for products they might not need. Advertisements are targeting people and ads are popping up in various places. Some of these can have bad intentions. They use social media and pop culture to interpret these advertisements. Large companies use media and popular shows/ movies to catch audiences attention. Overall, consumers will potentially buy anything if they are attracted it it.

CHAPTER 2

Chapter 2 is about the ways of promoting and how people are influenced to sell their products. Advertising has been around for hundreds of years, the advancements of technology make items more impressive though. Consumers are appealed to the entertainment culture. Other methods of advertising is exaggerating the product, making it seem like better than it is. Another, strong way to advertise is offering up rewards, or exclusive copies of an item. Having rewards leads to a quicker sell rate and it is successful. Promoting products leads to more and more people sharing or talking about this certain product which will boom in the business industry. This will also have an effect of an increase of clients.

CHAPTER 3:

Advertising has become very trendy throughout the years. This chapter tells how messages are very persuasive people have to be very creative to think of ideas. Sales or clearances attract the attention of the consumer. People rely on other peoples and critics opinions to increase the value and sales rate on products. . The goal of advertisers is to make their logo recognized and easily known internationally. It may suggest that the product will make you happier or a better person. The main objective in advertising is to persuade anyone enough to buy this product. it is almost like a chain of events, one person buys something then it leads to millions. Ads the constantly pop up is a reminder about the product and how much other people are supposed to enjoy it. A producers target is to make things and use metaphors that will appeal to the consumer as a result of a purchase.

CHAPTER 4:

Most advertisers aim their products at a specific group to receive maximum impact. Also, timing is important because if you release a product at the same time as another huge company does, your product may not get the sales you should aim for. This chapter is all about how to target certain audiences. Producers usually direct their products to younger age groups, such as tweens. Eventually, they may convince their parents to buy them the specific product that they want. At this age, young teenagers are making their own decisions on what to buy. They are starting to become aware of what items are a good quality. Advertisers have become more cunning in where they will insert their ads. People have been more invested in other non-commercialized sources such as Netflix and Hulu. People are starting to put their brand in a "product placement." This is where people insert one of their own products in a mainstream source such as a music video or movie, their brand is now exposed for people to view. This is a good strategy for the product to receive good rates and be attracted to. If consumers see a celebrity they like using a certain product, this will lead to more purchases.

CHAPTER 5:

Chapter 5 focuses on the point of having celebrities help the product's retail rate. Television and entertainment has improved over the years, therefore there is many more people watching TV. This also causes more actors and actresses. Globally, teens try to follow or mimic their idols. This is very beneficial for producers, if kids see what their favorite celebrity is wearing or using, naturally kids will buy this product. Viewers also are attracted humor in commercials or shows. With all of these factors together, sellers are fortunate because their product should increase value rate.