SuperBowl+2015LA

Questions:


 * 1) What is the name of the ad? URL?
 * 2) What was the target audience? Explain and provide evidence.
 * 3) Name one Language of Persuasion that was used. Explain and provide evidence.
 * 4) Was there another Language of Persuasion that was used? Explain and provide evidence.
 * 5) How did the ad try to emotionally connect with people? Explain and provide evidence.
 * 6) How long (seconds) was the commercial? How much would an ad of this length have cost?
 * 7) When was it shown in the Super Bowl (which quarter)? Does the timing of the ad make a difference? Explain your answer.
 * 8) Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why?
 * 9) Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer.

Answers:


 * 1) Nationwide: childhood accident. @https://screen.yahoo.com/big-game-ads/boy-cant-grow-nationwide-010240581.html
 * 2) Adults because children can't buy insurance.
 * 3) Fear because it talks about a kid getting into an accident.
 * 4) Yes, warm and fuzzy because it uses a young child.
 * 5) It tried to make you feel sad or scared about your own children getting into an accident.
 * 6) 45 seconds. A little over 6 million dollars.
 * 7) I can't find it. I would show it in the 4th quarter because it would stick better in the audiences head.
 * No, I didn't because if a child gets in an accident, having insurance isn't going to keep that child alive.
 * No, because of the point that was made in # 8.