Image+Analysis+MT-+Arnold


 * Image 1: Published August 2003**




 * A.** Describe what you see when you look at the image.
 * When I look at this picture I see a serious man who seems to take everything very despondently. Also, I feel as if his solution to everything is fighting.**


 * B.** What do you think the purpose of the image is (e.g. to sell or to inform or ?)?
 * I think the purpose of this image was to sell products and exercises that helped with body fitness.**

(close up, medium or distance) || Medium || Compare to surrounding text || Man holding object out of picture and looking out into distance with sunglasses ||
 * C.** Now look very carefully at the image and write down what you see in relation to the following headings.
 * **Look At** || **What you see** ||
 * Size || Fills up image ||
 * Type of shot
 * Angle of shot || Down angling up towards him arm ||
 * Setting || Next to an area that looks like the sun ||
 * Framing || Text takes most space; Bottom third important ||
 * Focus || Arnold's biceps ||
 * Color || Mostly warm colors such as reds and oranges ||
 * Lighting || Bright and evilly dark ||
 * Pose || Very serious ||
 * Composition -
 * Subject matter || Roughly dressed with simple shirt and has on gloves ||
 * Text || "Muscle Fitness" ||


 * D**. What is your personal response to the image? Do you like or dislike it? Explain why.
 * I dislike this image because I feel** **that with the strong man and the fiery background, they expect us to buy the product or exercise to destroy the world.**


 * E**. Consider the connotations of the image. What do you think the image is designed to make you feel? How does it have this effect?
 * I am pretty sure the ad is designed to make people feel powerful and it does, but maybe in a negative connotation.**


 * Image 2: Published July 2003**
 * A.** Describe what you see when you look at the image.
 * I see someone who is a joker and maybe a fun guy. //Maybe.//**


 * B.** What do you think the purpose of the image is (e.g. to sell or to inform or ?)?
 * The purpose of this** **is to inform and introduce the new governor of California and maybe even make jokes about who he used to be and who he is now.**

(close up, medium or distance) || Medium || Compare to surrounding text || Sitting down very casually and is holding out hand to point ||
 * C.** Now look very carefully at the image and write down what you see in relation to the following headings.
 * **Look At** || **What you see** ||
 * Size || Fills up most of page ||
 * Type of shot
 * Angle of shot || At level to face ||
 * Setting || Framed by a pale blue background sitting on a chair or stool ||
 * Framing || Top third most focused ||
 * Focus || Arnold in his suit ||
 * Color || Cool colors like sky blue or navy ||
 * Lighting || Bright but soft, like after a rainstorm ||
 * Pose || Casual and has a funny pose ||
 * Composition -
 * Subject matter || "Professional" man ||
 * Text || "Arnold> The Next Governor of California. Really." ||


 * D**. What is your personal response to the image? Do you like or dislike it? Explain why.
 * My personal response to this image is weird calming and disbelieving feeling. The blue makes everything seem deep and shocking. However, the words make me feel as though the color was there to soften the meaning.**


 * E**. Consider the connotations of the image. What do you think the image is designed to make you feel? How does it have this effect?
 * This image was designed, probably, to make people question about the choices our government is making. It does have this effect because Arnold was an actor and now he is a governor? Something's off.**