SuperBowl2015+PC15

Language of Persuasion
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful People**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & Fuzzy**: sentimental images especially of families, kids and animals.

Create a wiki page: SuperBowl2015codeinitials. Copy and paste the questions below. Select 1 of the Super Bowl ads to analyze. (See links on the top of this page.)

What is the name of the ad? URL? [|Liam Nesson's Revenge] What was the target audience? Explain and provide evidence. The target audience is all the people who play video games. It is about a game that is very popular. They want people to play the game.

Name one Language of Persuasion that was used. Explain and provide evidence. It was celebrities. Liam Nesson plays the main role in this commercial when he needs to revenge someone.

Was there another Language of Persuasion that was used? Explain and provide evidence. Bandwagon. Clash of Clans is one of the most popular game for the phone.

How did the ad try to emotionally connect with people? Explain and provide evidence. It was connecting with people to say that they can have revenge on their enemies. Clash of Clans is a game where you are supposed to do that.

How long (seconds) was the commercial? How much would an ad of this length have cost? 60 seconds. It would cost 8 million dollars.

When was it shown in the Super Bowl (which quarter)? Does the timing of the ad make a difference? Explain your answer. Not sure. Yes the timing makes a difference because if it is at the beginning of the SuperBowl not many people would watch it because they are not settles in yet. If its farther in the Bowl more people would be paying attention.

Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why? Yes. I play the game and I like the actor. No because none of them play the game

Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer. No because my family does not play games on their phones.