My+Ads+RC


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway


 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here:http://www.youtube.com/watch?v=Yz4u8XXUgxA&feature=youtu.be
 * 2) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) Who created the message? Chips Ahoy
 * 2) Why is this message being sent? What is your evidence? This message is being sent because they want more people to eat chips ahoy. The evidence is that the cookies were singing don't you want me baby.
 * 3) What is the target audience? What is your evidence? Everyone. My evidence is that there wasn't a specific person it was just a hand and at the end it said that everyone wants chips ahoy.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? People that are lactose intolerant might not like the chocolate chips and not like it.
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? It makes me feel hungry. It makes me feel happy because it was funny.
 * 6) Would you buy the product? Why or why not? Yes because I like chips ahoy
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? Yes in the back round in the beginning of the video.
 * lighting? (bright? dark?) The lighting brightens up a long the video.
 * camera angles a pan angle and then a close up.
 * distance of shot (close-up, medium, long shot)
 * number of shots 4 shots
 * sound track Don't you want me baby
 * special effects The hand, cookies talking, car, the road their driving on, the cookie at the end, the billboard at the end that says chips ahoy, the cookie getting eaten at the end, and the words at the end that says chunk chips ahoy.
 * characters (people and/or animals or animated product) cookies and hand
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) no
 * costumes no
 * setting road and a hill.
 * other?


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message? Subway
 * 2) Why is this message being sent? What is your evidence? This message is being sent because subway is advertising their new sandwich and want people to find out about it. At the end it shows the sandwich and explains what it has in it.
 * 3) What is the target audience? What is your evidence? The target is everyone. Because the adults have kid voices.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? people that are vegetarians because they don't eat meat.
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? i feel hungry. I want to get the sandwich
 * 6) Would you buy the product? Why or why not? yes because I like subway sandwiches.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where) at the end of the video bottom right of the scream
 * lighting? (bright? dark?)it got brighter when the video went on
 * camera angles pan
 * distance of shot (close-up, medium, long shot) Medium shots on the people and close up on the sandwich
 * number of shots 14
 * sound track Pop music at the end when they are explaining the sandwich
 * special effects they made the adults have kids voices
 * characters (people and/or animals or animated product) business people
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)no
 * costumes suits
 * setting an office and at the end it was a subway store.
 * other?