Ad+Group+1


 * Back to Analyze Advertisements page**


 * Initials of students in the group: WQ,VKA**


 * Background Information: Language of Persuasion summary (see Language of Persuasion for full text) **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful people**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breathe, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & fuzzy**: sentimental images especially of families, kids and animals.


 * Assignment **
 * **View 5 of the Super Bowl 2014 advertisements. (see links on Huffington Post)**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * 1) Who created the message? **//Hasbro//** and //**Paramount**//
 * 2) Why is this message being sent? What is your evidence? Because they wanted a 4th movie and a new actor. They showed a trailer of the movie.
 * 3) What is the target audience? What is your evidence? People who like **//Transformers//** or Sci-Fy movies. There have been 3 movies in the past. If they were not selling, then they would not have been making a 4.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Very violent for kids 10 and under. There are weapons and killings. For some religion groups some may be okay with the movie and some might say that it is very violent and is not an act of God.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. There isn't really any language of persuasion in this ad because it is mainly a movie trailer, so there wouldn't really be a language of persuasion.
 * 6) Would you buy the product? Why or why not? I can watch the product when it comes out in theaters, but when it comes out on DVD, I probably won't buy it because we don't have a DVD player, only a Roku with Netflix, Crackle, and Amazon.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below) They used animations, explosions, different camera angles, loud electronic sounds, they had a few close ups, lots of special effects, there were quite a few new characters, for celebrities they had Mark Wahlburg only, and the logo was at the end of the trailer.
 * logo (when and where?
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?