Reading+the+Media+RCG


 * Reading the Media Assignment**


 * Resources:**
 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers


 * Example**:
 * A.** Advertizement for Ariel detergent


 * B.**
 * Context**: Found in various women's magazines including //Easy Living//
 * URL**: @http://www.visit4ads.com/advert/Ariel-Sensitive-Ariel-Range/27032

//**C.**// Image
 * color - mainly blues
 * framing - "Rule of Thirds" followed with the father filling most of the frame.
 * composition - Relaxed man, the father sitting on grass while holding his son on his lap.
 * size - father fills most of the frame, son is much smaller
 * type of shot - close-up
 * subject matter, including people - casually dress, healthy looking man holding his young son
 * setting - outside on the grass with trees in the distance
 * lighting - bright but soft
 * pose - very casual, not looking at the camera. The man is gazing at his son with fondness.
 * text - "Is gentle something you touch or something that touches you?"
 * Paragraph**: "The child appears to be a young boy sitting on her father's chest. His mother is absent from the image, although her presence may be strongly implied. Notice how the child and man are bound up in each other unaware of the camera which is taking their photograph. The man's body language is relaxed. His pose is casual. His gaze is directed towards his son. He is smiling and looking at the child with love and affection. The pose is one in which the man seems protective towards his child and proud of him. This is further emphasized by the contrast in the size of the two figures. The man is large filling much of the frame; the child in contrast is small, perched on top of his father. Note too that the young boy is preoccupied, clutching with both hands at his father's shirt. You will see that the man is dressed casually. His shirt has short sleeves and is worn outside of his denim jeans. We can assume this is a man relaxing in the company of his young son." Note that there is no mention of detergent in the text of the picture.
 * Wall, Peter. "Key Concepts Language." //Media Studies for AQA GCSE//. London: Collins, 2007. 14. Print

Connotations here:
 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing?
 * 2) How do you feel they will appeal to other people, of different ages and gender?
 * 3) How do the images relate to the product that is being sold?

Answer here:
 * E.** You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words.