AudienceicsHM15

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message?- **The business/company of Pepsi created this message.**
 * 2) Why is this message being sent? What is your evidence?- **This message is being sent because they want people to think that pepsi will make you bigger and better than everyone. My evidence is that the person does many things, such as twisting the stadium, to show that he is more powerful after drinking it.**
 * 3) What is the target audience? What is your evidence?- **The target audience would be kids who watch football every weekend. They want the kids to drink pepsi while watching football. My evidence is that they are referring pepsi to the super bowl at the end of the video.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?- **Different age groups, religious groups, and nationalities might understand this message differently by having a different opinion on pepsi. Different people might also have different opinions on how expensive pepsi is due to their wealthiness. Lastly, different nationalities might not have heard of pepsi causing them to have a different outlook on it. My evidence is finding out the different people who drink pepsi.**
 * 5) Which **language of persuasion** is used in the ad? Provide evidence from the ad.- **They provided evidence from the ad on why pepsi is better than any other drinks. They used the reference of pepsi making people bigger and better than everyone and everything. They used a guy that was bigger than everything.**
 * 6) Would you buy the product? Why or why not?- I would buy the product because soda, such as pepsi, is my favorite drink. This advertisement made me want to drink it even more.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?)- The logo is shown 3 times in the beginning, middle, and end. It is shown in the middle of the screen and on the bottom. It is red, white, and blue. It is also circular.
 * lighting? (bright? dark?)- The lighting of the advertisement is really dark.
 * camera angles- There were many different camera angles. They included the camera looking up at the image, the camera looking down at the image, and the camera being on the same level as the image. There were also sideways angles.
 * distance of shot (close-up, medium, long shot)- 10 of the shots are close-up. 3 of the shots are medium. 3 of the shots are long shot.
 * number of shots- There are 16 shots.
 * sound track- It is a beat with drums, trumpets, and guitar sounds.
 * special effects- The person is bigger than everything in the advertisement. There was also a time lapse with the cars. The big person grabbing the huge pepsi drink from the stand was a special effect. Lastly, the guy playing the guitar on the bridge wires was a special effect.
 * characters (people and/or animals or animated product)- There was a person bigger than everything. The pepsi drink was animated to a huge size. Many other things were animated, such as the big person using the bridge wires as a guitar and the time lapse of the cars.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)- There were not any celebrities in the pepsi advertisement.
 * costumes- There were no costumes.
 * setting- The setting was in New York City (the city and stadium).
 * other?- None

Language of Persuasion

 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.