AdICSCZ15

Background Information: Language of Persuasion
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? **The owner of Chobani.**
 * 2) Why is this message being sent? What is your evidence? **The message is being sent to get people to buy their product. My evidence is the commercial.**
 * 3) What is the target audience? What is your evidence? **The target audience is kids because it gets you to laugh and it tells you why the yogurt is good.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? **Little kids might be scared at the beginning and not want it. A bit older kids might want it and young adults most likely won't want it because it tells why it's good for you and adults would most likely like it since it's good for them.**
 * 5) Which language of persuasion is used in the ad? **Provide evidence from the ad. Humor is used in the ad. It tries to get you to laugh showing the bear just wants to buy the food not destroy the store.**
 * 6) Would you buy the product? Why or why not? **I would buy the product because it made me laugh it seems good because it's good for me and I like the logo and colors they used on the yogurt.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) At the end and after the commercial to market the brand.
 * lighting? (bright? dark?) Bright.
 * camera angles- the camera angles changed a lot
 * distance of shot (close-up, medium, long shot)- Mostly medium and long shot but also a few close-ups.
 * number of shots- 40
 * sound track- It's a calm song and a happy song with a nice catchy tune.
 * special effects- It was nice special effects editing a bear showing it destroying a store.
 * characters (people and/or animals or animated product)- Store clerk, customers, extras(pedestrians), and the bear.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) No celebrities.
 * costumes- Store clerk uniform and business suit.
 * setting- Around noon, at a cold place with mountains in the background.
 * other? I say it's noon because it's light outside and most people seem cold and it's more cold in the morning.

Links to Superbowl Ads on Youtube

 * T-Mobile
 * Microsoft
 * Chrysler
 * Budweiser
 * Heinz Ketchup
 * Chobani
 * Pepsi

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