superbowl2017MayoM


 * 1) What is the name of the ad? URL? SUPER BOWL 51 WILL NOT BE CRASHED – DORITOS R.I.P. @https://superbowlcommercials.tv/38006.html
 * 2) What was the target audience? Explain and provide evidence. Kids and Adults, the kid has a "time machine" that runs on doritos.
 * 3) Name one **Language of Persuasion** that was used. Explain and provide evidence. They
 * 4) Was there another **Language of Persuasion** that was used? Explain and provide evidence. They used a beloved food to make a great commercial.
 * 5) How did the ad try to emotionally connect with people? Explain and provide evidence. It would make them happy and laugh from the ending.
 * 6) How long (seconds) was the commercial? How much would an ad of this length have cost? 30 seconds, 4 million dollars.
 * 7) Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why?
 * 8) Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer.


 * Language (or Tools) of Persuasion **


 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful People**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & Fuzzy**: sentimental images especially of families, kids and animals.