Analyze+Advertisement+ML15

Assignment > They had their logo in a tiny corner of the screen and then later in the commercial, they had it in huge letters on a parade float. The lighting was normal, not super bright or super dark. all angles They used close-up, long-shot, and medium. There are 29 shots They played the song "I'm Coming Home" by Skylar Grey none a soldier, many people, soldier's wife, and the soldier's mom The only celebrity promoting this product is the girl singing the song in the commercial. I don't think that they actually use it because it doesn't actually show her using the product. A soldier in uniform coming home to his family, some of the people in the parade dressed in red, white, and blue. An airport, where the soldier comes home, and just a random road where They took scenes from the music video of the song in the commercial. So they were promoting the music video and when you see the music video, it looks like they are promoting Budweiser.
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) **Who created the message? t**he Budweiser Company
 * 2) **Why is this message being sent? What is your evidence?** it is meant to promote Budweiser so that they can make a profit. They want to make their product known. their logo is in their commercial.
 * 3) **What is the target audience? What is your evidence?** their target audience is everyone 21 and older. I know this because you can't drink if you are under 21.
 * 4) **How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?** From different ages, little kids might not understand the soldier's story, they might just think about the parade. While, people who are older might focus on the happy occasion of having a soldier come home nice and healthy from a war.
 * 5) **Which language of persuasion is used in the ad? Provide evidence from the ad.** They used Warm and Fuzzy. They had a happy scenario with a soldier coming home from a war that gave you a warm and fuzzy feeling on the inside.
 * 6) **Would you buy the product? Why or why not? .** I would not buy the product, for one I am not old enough to buy of drink this product. Second of all, I do not plan on drinking when I am old enough.
 * 7) **What creative techniques are used to attract attention of the target audience? (see bullet list below)** They used a happy story, a beautiful song, and a parade.
 * **logo (when and where?**
 * **lighting? (bright? dark?)**
 * **camera angles**
 * **distance of shot (close-up, medium, long shot)**
 * **number of shots**
 * **sound track**
 * **special effects**
 * **characters (people and/or animals or animated product)**
 * **celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)**
 * **costumes**
 * **setting**
 * **other?**