marketing+icsHF15

chapter 1:

chapter 2:chapter two is mainly about how actors get paid to where products and show off the products in ads.another thing discussed in this chapter is that newspapers are also used with characters.One main reason actors show off their clothing is so they can make big bucks.

chapter 3 :this chapter is mainly about people buying stuff because of jingles or catchy phrases.i think that most artist don't do it for the money,but,according to this passage many artists do ads or commercials because they want their music to be heard or they want to make more money.SOme artist although do it for the fans but a little bit for the money.Another big part in commercials is that some commercials have cool cartons and they sell action figures

chapter 4:chapter 4 is on how people influence their children to buy the products that they look at. Some tweens spend up to 88 billion dollars on things they don't need or look very cool.Kids have been surveyed and the results are that 6 of 10 children beg at least nine times until they get what they want 70% they get what they want from their parents

chapter 5 :chapter 5 is mostly about how famous artist or actors sell other lines besides their music. one example is that the Jonas brothers have a watch line and Hannah Montana has a clothing line. this chapter is explaining that some of these characters are just doing the ads or advertisements for the money and then their are some actors or athletes that do it for the fans. such as Michael Jordan who has starred in over 5 different brands such as Gatorade,Nike and etc.

Key terms: brand loyalty consumer consumer profile demographic endorsement franchise hype license logo mainstream slogan testimonial viral