Ad+analysis+CG


 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? **The Heinz Ketchup Company**
 * 2) Why is this message being sent? What is your evidence? **So you start using the glass bottles because you get the fart sounds from the plastic bottles.**
 * 3) What is the target audience? What is your evidence? **The American people because it shows people tailgating at a football stadium in the parking lot.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * 5) Which language of persuasion is used in the ad? **Provide evidence from the ad. warm and fuzzy.**
 * 6) Would you buy the product? Why or why not? I **would buy the ketchup because I like the ad and because I like to eat my fries with ketchup.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? Everywhere
 * lighting? (bright? dark?) bright
 * camera angles zoom on the ketchup bottles and pan on the people.
 * distance of shot (close-up, medium, long shot) close-up
 * number of shots 27
 * sound track If you're happy and you know it.
 * special effects not much
 * characters (people and/or animals or animated product)n american people
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) no celebrities
 * costumes A man in a full body cast and a police officer
 * setting In america.
 * other?