Analyze+AdvertisementsBG15

__**Background Information: Language of Persuasion:**__
 * 1) **Association:** links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon:** everyone is using the product
 * 3) **Beautiful People:** good-looking, beautiful people use the product
 * 4) **Bribery:** buy something to get something else, like a discount
 * 5) **Celebrities:** famous people testimonials
 * 6) **Experts:** scientists, doctors, engineers, etc
 * 7) **Explicit claims:** tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear:** if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) **Humor:** humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity:** many superlatives (greatest, best, etc)
 * 11) **Plain folks:** A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition:** words and sound repeated to become more familiar to viewers
 * 13) **Warm & Fuzzy:** sentimental images especially of families, kids and animals.

__**Assignment:**__ Chrysler They want to advertise their product so they can make a profit off what they are selling. The evidence is that they need to make money or else the entire company will go out of business. The target audience is people with driver's licenses. My evidence is that they are selling cars and people without driver's licenses can't drive legally. Many different people will take this different ways. The younger you are the less care you would take to this ad, the different nationalities might have a preference of where the car was made, I don't think religious groups would take too much care in this ad because it isn't sac-religious.
 * View the Super Bowl 2014 advertisements in the list below.**
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * Then answer the questions below about the message in the advertisement on the assigned wiki page**
 * Who created the message?
 * Why is this message being sent? What is your evidence?
 * What is the target audience? What is your evidence?
 * How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * Which language of persuasion is used in the ad? Provide evidence from the ad.


 * Would you buy the product? Why or why not?
 * What creative techniques are used to attract attention of the target audience? (see bullet list below)


 * logo (when and where?)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?