CommercialPS

Background Information: Language of Persuasion
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * <span style="font-family: Tahoma,Geneva,sans-serif;">Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)

https://www.youtube.com/watch?v=iISQEwleMuo&list=UUH47Lk8Qv2Vdr7yu7JHyvug&index=109
 * <span style="font-family: Tahoma,Geneva,sans-serif;">Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) <span style="font-family: Tahoma,Geneva,sans-serif;">Who created the message? **Pepsi**
 * 2) <span style="font-family: Tahoma,Geneva,sans-serif;">Why is this message being sent? What is your evidence?<range type="comment" id="536400960_1"> **To get people to buy their product.</range id="536400960_1">**
 * 3) <span style="font-family: Tahoma,Geneva,sans-serif;">What is the target audience? What is your evidence?
 * 4) <span style="font-family: Tahoma,Geneva,sans-serif;">How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence?
 * 5) <span style="font-family: Tahoma,Geneva,sans-serif;">Which language of persuasion is used in the ad? Provide evidence from the ad.
 * 6) <span style="font-family: Tahoma,Geneva,sans-serif;">Would you buy the product? Why or why not?
 * 7) <span style="font-family: Tahoma,Geneva,sans-serif;">What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * <span style="font-family: Tahoma,Geneva,sans-serif;">logo (when and where?
 * <span style="font-family: Tahoma,Geneva,sans-serif;">lighting? (bright? dark?)
 * <span style="font-family: Tahoma,Geneva,sans-serif;">camera angles
 * <span style="font-family: Tahoma,Geneva,sans-serif;">distance of shot (close-up, medium, long shot)
 * <span style="font-family: Tahoma,Geneva,sans-serif;">number of shots
 * <span style="font-family: Tahoma,Geneva,sans-serif;">sound track
 * <span style="font-family: Tahoma,Geneva,sans-serif;">special effects
 * <span style="font-family: Tahoma,Geneva,sans-serif;">characters (people and/or animals or animated product)
 * <span style="font-family: Tahoma,Geneva,sans-serif;">celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * <span style="font-family: Tahoma,Geneva,sans-serif;">costumes
 * <span style="font-family: Tahoma,Geneva,sans-serif;">setting
 * <span style="font-family: Tahoma,Geneva,sans-serif;">other?