Marketing+ICS16OST

Chapter 1: The Makings of Pop Culture In this chapter I have learned that major marketing groups only promote new things or brands of things to make the best profit they can. Pop culture is something with low quality that is appreciated by a large amount of people and high culture is something that has high quality but has little people that enjoy the art or entertainment. Pop culture is sometimes called mass culture because of the widespread of use to make money. Large media companies influence us by showing many people what is high culture and what is low culture. The main purpose of these media companies is to make money. For example the movie Spider man in 2002 made over 850 million dollars in profit because of this everyone tried to make super heroes to get a larger profit since. The main purpose of these large companies is to make the largest profit they can without caring about the quality of their product.

Chapter 2: Advertising's Influence In this chapter I have learned that ads are everywhere ! The first ad was produced all the way back in the 1700's. Ads are very influential on people and have a major effect on them. For decades advertising has been all around you in magazines, tv commercials, etc. This is a way to get their name out in the public and to show what they represent and show who they are. Many logos like the McDonald arch or the Burger King Iconic Whopper is to make you remember their place and want to go back for more and buy more of their product.

Chapter 3: How Advertising Works In this chapter I learned how advertising works. Advertising works by the marketing company implementing a catchy tone, song, or jingle that would make you remember the name of the marketers and go buy some of their product. Another way is complimenting their product with other nice things like celebrities, objects, and pictures that put a smile on the buyers face. marketing companies try to get you with sneaky ads saying 'Try today' or ' Buy Now'. All ads don't necessarily have to show the product you are buying but marketers like to over exaggerate their product to get the most profit out of it.

Chapter 4: Targeted Messages In this chapter I learned that most advertising companies try to target tween. The try to target young adults because they try to create a strong bond with them so they could get buying their product. They place product into commercials and movies to get the best advertisement. Many companies just want the most profit and don't care how they get they are just in it for the money.

Chapter 5: The Power of Celebrity

In this chapter I have learned that celebrities make big bucks on endorsements. Many companies pay millions of dollars just to wear their shirt because they know that kids would wear what their role model is wearing. For example the Beatles made their iconic rock songs and fancy clothes iconic for their era. Madonna made flesh wearing clothing iconic. Many people use their singers and celebrities as just another way to get advertisement in.