Marketing+ICS16TOR


 * Chapter 1:** In chapter one, the book starts off with saying how your choices may be influenced. Whether it be by friends, family, or an inspiration, you are constantly making choices based on what you see. Then, it goes on to say how the choices you make may be based off posters, billboards, or ads. It explains how everyday you are surrounded by advertisements for different products. Advertisers have stepped up to make their ads more catchy or eye-catching. The book also says to be careful and pay attention to what the ads are saying. You have to interpret the messages that they are trying to say, and then you can make a smart decision on what you're going to purchase. Pop culture are aspects of culture that are widely known. Producers put a lot of time into thinking what people like, so they know what will sell more rather than something that won't sell all. That is because the main goal of companies is to make money off their products. When a company makes a product that sells very well, other companies often want to try and copy it so they may do the same. When you get good reviews on a product, it may boost your company's reputation. The internet is a great way to break into business and make money. Large companies often do better. For example, Apple sells very well because everyone buys their products. Their advertisements are very complex, so they draw people's attention.


 * Chapter 2:** People may advertise themselves too. For example, actors may go on talk shows to get interviewed so people get to know them and their goals better. Also, when musicians release an album, they go on tour to advertise the music everywhere. The first ads appeared in newspapers in the early 1700's. They wanted to sell newspaper space to companies. By the 1920's, large media companies were advertising themselves everywhere. Unlike today, earlier ads had more text. They covered the product in great detail where as today they might just be a simple picture. Advertisers sometimes exaggerated their product and what it could do. False advertising is when an advertiser promises something will happen if you use this product, but it is not true. The Federal Trade Commission has banned false statements in ads for the people's safety. Today, advertisers everywhere are battling for people to buy their product.


 * Chapter 3:** Advertising has become a lot more common throughout the years. You have to remain an independent thinker through all the advertisers trying to get to you. Sales or clearances draw the attention of the consumer. Positive reviews or adjectives on the packaging make the hype about the product bigger. The goal of advertisers is to make their logo recognized. It may suggest that the product will make you happier or a better person. They may pay to have popular songs in their commercial to draw the attention of fans. The advertisers may also make a game to appeal to the younger kids.


 * Chapter 4:** Most advertisers aim their products at a specific age group. Also, timing is important because if you release a product at the same time as another huge company does, your product may be in trouble. They want to aim at the "tween" age group because they believe that this group has a lot of //pester power//. This means that these kids will continue to ask their parents for something, even if they already said no many times. Eventually, they may convince their parents to buy them the specific product that they want. Also, they're too old to be brought into the fancy lettering and colors of ads, they're too young to spot all the tricks and lies in advertising. Advertisers believe that when kids recognize a logo at a very young age, they might remember it over the years. This means that those children might turn into future customers for that company. When someone buys from a brand and continues to buy products from that company over the years, it's called brand loyalty. Product placement is when a company pays to have their product in someone's commercial, tv show, or movie. This catches the attention of the viewers and is called product recognition. The opposite of product placement is when a company pays a celebrity or someone in a show not to wear or use their product. They don't want them to because they believe that it might damage the reputation of their product. Some companies have their brands featured on popular social media sites such as Instagram or Twitter. The FTC protects children from believing that a product can do something it can't. For example saying something can levitate when it's really being lifted by something. Also, a bread company said their product helped the brain. The FTC proved this as untrue and made them stop running commercials for the product. Commercial time on tv is restricted.


 * Chapter 5:** Celebrities have a big impact on what other products people may use. If you see your favorite celebrity wearing something or using technology that you like, you might go out and buy it. Celebrities can get paid extra money by doing endorsements for companies. Make up companies have paid celebrities to say that their products help them feel beautiful. For example, Covergirl has many celebrities that appear in their commercials and say that they love the products. When paparazzi take pictures of a famous person, the pictures spread rapidly and the clothing that person is wearing influences the minds of many people. Companies may take down an advertisement if the celebrity they hied for the commercial has begun to have a bad reputation. The FTC does not want popular children show characters to advertise very sugary snacks. They told the companies to either get rid of the characters, or make the snacks healthier. When you are influenced by certain products, make sure you know what you're buying before you buy it.