SuperBowl2017codeinitialsICS17NEW


 * 1) What is the name of the ad? URL?
 * 2) What was the target audience? Explain and provide evidence.
 * 3) Name one **Language of Persuasion** that was used. Explain and provide evidence.
 * 4) Was there another **Language of Persuasion** that was used? Explain and provide evidence.
 * 5) How did the ad try to emotionally connect with people? Explain and provide evidence.
 * 6) How long (seconds) was the commercial? How much would an ad of this length have cost?
 * 7) Did you like the ad? Explain why or why not. Did anyone in your family or group have a different reaction to the ad? Why?
 * 8) Did the ad make you or someone in your family want to purchase or to be interested in the product? Explain your answer.


 * 1) Audi is back for Super Bowl 51 https://superbowlcommercials.tv/38046.html
 * 2) For people who can drive a car because anyone who cannot do not need the car.
 * 3) They showed off the car to show the speed and how easy it is to use.
 * 4) by using a personal experience to relate to other people so they buy your product
 * 5) They used the grandfather's experience to relate with people.
 * 6) 60 seconds 8 million dollars
 * 7) yes, I thought it was so cute how the son just wanted his grandfather to be happy but no I did not want the car but that could be just because I am not old enough to drive.
 * No, because we are not in the market for a car.


 * Language (or Tools) of Persuasion **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful People**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & Fuzzy**: sentimental images especially of families, kids and animals.


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