Image+Analysis+K.A


 * Objectives: Students will**
 * 1) distinguish between denotation and connotation.
 * 2) identify and describe characteristics of images that affect their reaction to an image.
 * 3) identify possible purposes of images
 * 4) describe the connotation of images based on what is seen in the image. What messages are interpreted from the image?


 * Example: Image Analysis RGC**


 * Copy the information below.**
 * Go back to your Tale of Contents page. On the page create a link to a new page called Image Analysis initials.**
 * On the new page, paste the information below. then complete the assignment.**


 * 1) **View and discuss the Top Ten Tips for good photography on the Kodak website.**
 * 2) **Look carefully at the images provided below and answer the following questions about each.**


 * Image 1: Published August 2003**



I see a big, mean, tough person. It is mostly focused on his arm because it is the main part of the picture.
 * A.** Describe what you see when you look at the image.

This picture helps sell. This picture will help to sell products for muscle building or fitness.
 * B.** What do you think the purpose of the image is (e.g. to sell or to inform or ?)?

(close up, medium or distance) || close up || Compare to surrounding text || all capital, very strong contrast ||
 * C.** Now look very carefully at the image and write down what you see in relation to the following headings.
 * **Look At** || **What you see** ||
 * Size || large ||
 * Type of shot
 * Angle of shot || upwards ||
 * Setting || flaming background ||
 * Framing || left third, bottom third ||
 * Focus || on his eyes and his arm ||
 * Color || dark, flaming colors ||
 * Lighting || Bright sharp light ||
 * Pose || focusing on his arm ||
 * Composition -
 * Subject matter || muscles ||
 * Text || muscle and fitness ||

I dislike it because it's not very warm and welcoming. It has this mean attitude that doesn't really say
 * D**. What is your personal response to the image? Do you like or dislike it? Explain why.

Since he appears mean and tough it would make most people feel weaker. If they buy the magazine they can find out how to look like Arnold does. Because of the flaming background and large bold text it also helps emphasize the toughness.
 * E**. Consider the connotations of the image. What do you think the image is designed to make you feel? How does it have this effect?

I see a nice professional person who has a warm welcoming smile. He looks like he wants to be your friend.
 * Image 2: Published July 2003**
 * A.** Describe what you see when you look at the image.

This picture's purpose is to inform. He wants to tell you why he will make such a good Governor and why we should vote for him.
 * B.** What do you think the purpose of the image is (e.g. to sell or to inform or ?)?


 * C.** Now look very carefully at the image and write down what you see in relation to the following headings.

(close up, medium or distance) || close up || Compare to surrounding text || professional lettering, cursive, It's not all in capital ||
 * **Look At** || **What you see** ||
 * Size || large ||
 * Type of shot
 * Angle of shot || straight forward ||
 * Setting || soft blue background ||
 * Framing || left third, top third ||
 * Focus || on his hand and face ||
 * Color || plain, soft, professional ||
 * Lighting || bright so you can clearly see his face ||
 * Pose || pointing his finger ||
 * Composition -
 * Subject matter || his smile and welcoming face ||
 * Text || next governor of California, Esquire ||

I liked this picture because he looks like a very nice politician who wants to get people to like him. He looks welcoming and he wants to reach out to us.
 * D**. What is your personal response to the image? Do you like or dislike it? Explain why.

This image is supposed to make you feel like he is a friendly person. He wants to be the governor, so we should feel like he wants to be our friend. He has a warm smile and is reaching out to us, so it makes us feel like he is a nice person.
 * E**. Consider the connotations of the image. What do you think the image is designed to make you feel? How does it have this effect?