Marketing+AG

Chapter 1 Most of this is showing the ads that are being thrown us and not seeing the real meaning behind it and they even shown the percentage of people who do see these ads and spending their own money. Also the kind of ads we are seeing today bring more of the attention with spending more money on useless things mostly but some are on just movies that we enjoy very much. They took the example of Justin Bieber making millions of the movie never say never which it influences people stronger about him to pay more on him and targeted the teen girls who obsessed over him as their main consumers. In the same time the people who produce the movies and commercials spend a great deal of money or if they are in luck they just spend the right amount. In all this we are consider as the consumers who will just take thing in as it just became as the things we listen to, dance to or use in some ways and it just makes all of us as the targeted of all marketing.

Chapter 2 Ads has been started where started in history which was in the 1700's and it was just printed on the newspaper. By the 1920's the full service of marketing agencies was running on large media campaign and at that same time there were no laws on the exaggerating of the products which brought cause to the consumers who thought these products helped some way. Then came the FTC (Federal Trade Commission) who will those companies that gives false claims on products and will not let ads run unless they are approved by the FTC but through the years they started developed on making better ads and spreading them more. No matter where you are there will always be ads on billboards, TV, newspaper, buses, and etc but for children its worse because adding on with all the other ads they see outside their homes also on TV which would add up to 25,000 ads so all these will just influence adults more on products but for kids its easier target.

Chapter 3 This chapter had to do with the promises of products and how to influence the right customers with their one weak problem even with slogans. Also has to do with how to catch the attention of the people just like in movies which be like using famous actors or singer with their weak problems so they can get. The big time fast food places will even create computer games to and always have these toys whenever there are kids with happy meals, which is another to get customers to come because their are that one big reason to come.