ADanalyzesLJ215

Objective: Students will be able to
 * analyze "language of persuasion" techniques used to target an audience

Do not enter your information here. Background Information: Language of Persuasion
 * 1) Association: links a product, service, or idea with something already liked or desired by the target audience
 * 2) Bandwagon: everyone is using the product
 * 3) Beautiful People: good-looking, beautiful people use the product
 * 4) Bribery: buy something to get something else, like a discount
 * 5) Celebrities: famous people testimonials
 * 6) Experts: scientists, doctors, engineers, etc
 * 7) Explicit claims: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) Fear: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) Humor: humor attracts attention, makes us feel good and feel good about the product.
 * 10) Intensity: many superlatives (greatest, best, etc)
 * 11) Plain folks: A type of testimonial but with "regular person" just like you using the product
 * 12) Repetition: words and sound repeated to become more familiar to viewers
 * 13) Warm & Fuzzy: sentimental images especially of families, kids and animals.

Assignment
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * Who created the message? Budweiser
 * 1) Why is this message being sent? What is your evidence? The message being sent is to support soldiers in our army. My evidence is from the commercial because it said support a soldier.
 * 2) What is the target audience? What is your evidence? The target audience is the people/public.
 * 3) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? Some people secretly hate what the US army has to say because of maybe something they have done to their home countries. And some people don't support have young people in the army because it is unsafe.
 * 4) Which **language of persuasion** is used in the ad? Provide evidence from the ad.
 * 5) Would you buy the product? Why or why not?
 * 6) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? There was a banner that had the logo and it was in the 14th scene. And they also had it at the end of the video advertising the sponsor of the commercial. It was in the 30th scene.
 * lighting? (bright? dark?) Bright it is during the day.
 * camera angles-- There are close ups, and shots overhead, and also shots that look like they are being taken by a phone.
 * distance of shot (close-up, medium, long shot)<<<All of those.
 * number of shots. 30
 * sound track.
 * special effects. No special effects.
 * characters (people and/or animals or animated product). Chuck Nadd, his wife, mother, and the crowd.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes. No costumes.
 * setting. Parade.
 * other?
 * other?

Links to Superbowl Ads on Youtube

 * T-Mobile
 * Microsoft
 * Chrysler
 * Budweiser
 * Heinz Ketchup
 * Chobani
 * Pepsi