Reading+the+Media+K.A.

Reading the Media [| Edit][| 29][|…]
 * Objectives: Students will**
 * 1) identify characteristics used to "read" an advertisement.
 * 2) describe the connotations for the advertisement.
 * 3) explain why "reading the media" includes understanding both text and images.


 * Example**: **Reading the Media RGC**


 * Copy the information below. Create a link on your Table of Contents page called Reading Media //initials//.**
 * Past the information below onto your new page.**
 * Then complete the assignment.**


 * Resources:**
 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers


 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:

Reading the Media [| Edit][| 29][|…]
 * Objectives: Students will**
 * 1) identify characteristics used to "read" an advertisement.
 * 2) describe the connotations for the advertisement.
 * 3) explain why "reading the media" includes understanding both text and images.


 * Example**: **Reading the Media RGC**


 * Copy the information below. Create a link on your Table of Contents page called Reading Media //initials//.**
 * Past the information below onto your new page.**
 * Then complete the assignment.**


 * Resources:**
 * Magazines for teens
 * World Newspapers and Magazines for Teens
 * RefDesk World Newspapers


 * A.** Choose an advertisement from a magazine or newspaper that interests you or is particularly striking in its impact on you. Make sure it contains words as well as images. Name the product:



Context: Link:
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

**I found this on a website for a magazine. The magazine is for teen girls and I believe that this ad is fantastic. Many girls love shoes, so this is the perfect place to put it.**
[]

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here: "** Reading the media" not only reads the words you see, but the picture too. It's not just for looks and to make the ad pretty. It explains many different things. We just have to take the time to analyze it. Obviously, this ad is about shoes. This ad shows you some of the different shoes they have. There are vibrant colors and a variety of shoes! They have sparkly, animal print, and solid color shoes! They want you to know that there are many different types of shoes. They are almost tempting you to come and buy some. **
 * color ** Mostly white, but really shows off the color of the shoes. **
 * framing ** Left third **
 * composition **There are shoes and sparkles!**
 * size ** Big **
 * type of shot ** Close up **
 * subject matter, including people ** shoes **
 * setting **A plain white background**
 * lighting ** Bright lighting so that you can see the shoes well **
 * pose ** very stiff. **
 * text ** Buy 1 Get 1, Charlotte Russe **


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing? ** Since I love shoes, I find this picture very appealing! **
 * 2) How do you feel they will appeal to other people, of different ages and gender? ** If a boy of any age saw this ad, they probably would not care about it because most boys do not like girlie shoes. Girls, on the other hand, would love this because there's colors and sparkles! A very young girl probably wouldn't like it either, so age does affect how people think. **
 * 3) How do the images relate to the product that is being sold? ** The picture has a variety of shoes on it and they are selling shoes. This really relates to the picture. **

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here: ** When you are "reading the media", you not only look at the picture. You are looking at the type of shot, setting, etc. You really should try to depict what it is about. **
 * E. Connotations here:**