My+Ads+BI


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway


 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it here:
 * 2) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) Who created the message?- Kia
 * 2) Why is this message being sent?- To get people interested in the car and the brand. What is your evidence?- The really funny things and the song talking about the car draws you in no matter what age you are, and almost every time someone sees a really good or really funny ad they seem to say, "That's great! I'll go buy that!" or, "Wow! That was a really touching ad. I'm starting to like this company and how they appeal to people," then you might end up buying the company's products.
 * 3) What is the target audience?- The target audience is young people who know how to drive or are going to be driving soon. What is your evidence?- That it is about a car and in order to have a car you need to know how to drive. Also that it has rap, hamsters (usually a child's pet), and funny moments.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?- Older people might not like the rap, little kids would love the talking hamsters, since it doesn't use a person no one can really use racism against it so I think all nationalities would like this ad. Also there is nothing against a religion or specifically towards one, so I think people of many religions would like this ad.
 * 5) How do you feel after seeing the commercial?- I feel happy and like laughing. How does it appeal to your emotions?- It appeals because I love animals, it is very creative (like me), I'm only 2 years shy of driving, and I like that car.
 * 6) Would you buy the product?- I think I might by the product. Why or why not? I might because I like the look of the car and when I get my driver's license I want a car right away, but I might not buy it because of the price and where my family is financially at that time.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?)- On the front of the car when the hamsters point to the car in the part of the song where it says "this or that"
 * lighting? (bright? dark?)- It's bright the whole time because it seems like they are outside the whole time
 * camera angles- Most of the angles are centered, but there are a few that are angled up at the hamsters or the car.
 * distance of shot (close-up, medium, long shot)- Most are medium or long
 * number of shots- 51
 * sound track- a rap about whether or not you want "this" or "that" (car and something not as good)
 * special effects- Big talking hamsters, washing machine rolling down the street with a hamster in it, and giant hamster wheel.
 * characters (people and/or animals or animated product)- Big talking animated hamsters
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)- From what I say there was no celebrities.
 * costumes- hoodies and high tops
 * setting- in a street with some old buildings
 * other?- for "that" there is a washing machine, a cardboard car, and a toaster.


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message?- Budweiser
 * 2) Why is this message being sent?- To get people to drink their beer What is your evidence?- That at the end it says "Budweiser. Enjoy responsibly." So, also I know that Budweiser is a beer company, and if they make an ad, then it is to attract people to buy their beer.
 * 3) What is the target audience?- People of the ages 21 and up What is your evidence?- They are trying to promote a beer, and only people ages 21 and up are allowed to drink beer.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?- I think kids would like this ad because it has the baby horse and the other horses. I think people of every nationality would like this ad because it has animals and a cute little story. Also, there is nothing against another nationality in the ad. I think people of all kind of religious groups would like it because, again, it's the same thing with the nationalities, it's a great ad and there is nothing against or leaning toward one religion.
 * 5) How do you feel after seeing the commercial?- I feel touched and happy after seeing this ad. How does it appeal to your emotions?- It appeals to my emotions because I love animals and it's a touching story.
 * 6) Would you buy the product?- When I'm older I might. Why or why not?- I might if I like the taste of it and it has a good price in stores. I won't if I don't like the taste, or it is too expensive.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)- At the end when it says "Enjoy Responsibly."
 * lighting? (bright? dark?)- When they are outside it is very bright, some of the scenes inside the barn are pretty bright, but not like how they are outside. Also, there are only a few scenes at night and those are a bit dark.
 * camera angles- most of the angles are centered, but there is a portion where they are angled down at the horse or if the man is bending down to do something or looking down at something the camera sometime looks down or whatever it is.
 * distance of shot (close-up, medium, long shot)- Some are long, some are medium, and some are really close up. Let's just say there is a variety of shot distances in this ad.
 * number of shots- 56
 * sound track- A touching little song about climbing over mountains, making lives together, and children getting older and having to let them go.
 * special effects- There were no special effects except for where at the bottom of the screen it says "THREE YEARS LATER" when the man is looking down at the newspaper.
 * characters (people and/or animals or animated product)- A man and the horse that he raised.
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)- From what I saw, there were no celebrities, but there was the famous carriage drawn by the Budweiser Clydesdales.
 * costumes- The man is just wearing everyday clothing.
 * setting- On a farm where the horse is raised, then the street where the carriage comes by and the horse sees his old owner again.
 * other?-