MarketingAJ215

The first chapter talks about the basic stuff in media, like the stuff that everyone already knows. One example of this is how webpage owners, use ads to help pay for their webpage. Another example is how radio stations use ads, and popular music to attract certain audiences. At one time DJ's were able to chose what music was played on the radio, but now large media companies chose what songs will attract their target audience. All radio stations, and television channels are different, this is because they all have different target audiences. Some commercials have things that attract young children, some to attract teens, and some use things to attract adults.

The second chapter talks about how ads attract people. One way is called product placement, product placement is most commonly used in television shows and movies. Product placement is when a company pays a movie or show to have one of the characters use their product. Another way ads attract people, is by simply using attractive people, things, and actions, too get people to buy their product. Some company's use attractive models to get people to buy their products. Some company's use stunts, and attention grabbing actions. Some company's even try to scare people into using their products!

Chapter three talks about the things ads use to attract people, and what they use to do it. Two of the things ads use is popular music, and catchy jingles. In order to use popular music, ad company's need to pay the song writer money to gain rights to use their song. If company's don't want to pay the song writer, they just have their own writers make a catchy jingle. Jingles help company's get people to buy or notice their products, because if the jingle is catchy enough it gets stuck in our heads, and we remember the product. Another thing they use to make people remember there product, or buy there products, is use online sights. Ads like these are more targeted towards children, they put special codes on their product so that children can put the code in online and win games and prizes!

Chapter four talks about what company's use to get their names out to the public. Many company's target tweens, or children beetween the ages of 8 to 12.