Marketing+CG

Chapter One:

In this chapter they talk about how much advertisement is all around us. They use celebrities, like Justin Bieber, to make movies. Movies, as in Never Say Never, are considered long infomercial rather then a movie. This is showing us how much companies advertise to us today. They use pop culture to make money for their companies. By making big advertisements out of small products, they know that people will start to purchase the product more and it will become a bigger thing and they will get more money.

Chapter Two:

Chapter two tells us about how people will exaggerate on commercials. Back then there were no laws that said you can lie or exaggerate about your product. But now the FTC made a law saying false facts about the product. For example, you cant say the the new cookies and cream candy will make you have perfect skin. It also talked about how people are trying to make advertisements more entertaining. Advertisements back then had too many words and wasn't getting enough reaction to. But Now people are trying to use icons and colorful logos to make their products more appealing and eye-catching.

Chapter Three:

Chapter three is talking about how advertisers are now persuading you to buy a product. Instead of asking you to buy the product they are suggesting that you will buy the product. They are putting in their ads things that will make you more interested, as in, "This product is amazing," or, "This is the best product ever." These certain words are what make the viewers curious about the product and more likely to purchase them. Advertisers are also using bright colors, fun pictures, models, and making their product look better then what is actually is. This is persuading the viewers to buy the product because it is appealing.

Chapter Four:

Chapter four tells us about how people are aiming their products to a certain audience. They will use good looking models for products that aim for teen girls because they know that they are easily persuaded, due to the fact, of fitting in with the "cool kids" or the "popular". It also tells us about product placement. Product placement is when a company pays to have their logo or product put into a movie, TV show, or magazine. People are using that technique more and more to their advantage so that buyers will get familiar with the product and purchase it because they saw it in their favorite movie.

Chapter Five:

Chapter five tells us that celebrities are setting trends to their fans. For example, Madonna started a trend to have girls wear more lacy clothing. Advertisers started to use this to their advantage and had celebrities eat certain foods or wear certain clothes. People would then see what their favorite pop star is wearing or using and start doing the same to be more like them. It also talks about how advertisers are using certain logos or pictures with their product. Some companies use colorful and more childish icons to reel in younger kids. They use this technique so they can memorize the brand so when they get old enough to buy their products they would memorize the company and they would but things from them.