Marketing+MCA

=**The Big Push**=


 * Chapter 1**

In Chapter 1 it's an introduction telling us different types of advertisements we see in our daily life, like TV commercials, billboards, posters, etc. Advertisements are everywhere and it influences our choices of buying things. Popular culture, or mass culture, are aspects of culture that a large mass of people across a society like. Justin Bieber and Rebecca Black are an example of this, someone only with a few videos. They both became famous by making music videos of them singing just for fun. They became famous through pop culture-- people sharing their videos and going viral-- and now they make money by selling their products and appearing in shows.


 * Chapter 2**

Chapter 2 tells us how advertisement started in the early 1700's. At that time there were no laws for advertisements so people used to exaggerate and falsify information used in the ads to sell their products. This went on for years until the Federal Trade Commission (FTC) was created in 1917, this determine if the information in ads are true. Nowadays advertisements have become more important and competitive. Without advertisements companies wouldn't success and eventually go out of business.


 * Chapter 3**

Chapter 3 talks about how advertisements use different types of persuasion to gain the consumer's attention. Advertisements often use celebrities, catchy jingles, slogans, or something funny to persuade the consumer to buy their products. Some companies also have interactive online games for kids to advertise their product. Companies for food often make advertisements were the food look better than it actually looks when the consumer buys it.


 * Chapter 4**

Chapter 4 is about how companies also target a certain group of people instead of everyone. Advertisers usually target teens and young females because it's easier to persuade them to buy a product to fit in society. Tees can be really convincing and persistent, if they want something they will ask their parents multiple times to get them to buy the product they want. Companies also use brand loyalty by placing ads for adult products into a young person's magazine; i f someone buys from a specific brand a lot they will become loyal to the brand, buying their products often because they have for a long time. It also explains that product placement is when advertisers pays someone else to feature their product into their film, tv schow, music video, etc.


 * Chapter 5**

Chapter 5 tells us that celebrities also influence in the decision of buying a product. If we see celebrities wearing or using something we will probably want to have it. Celebrities make extra money by signing contracts with companies to us their products and advertise it. Some celebrities also have made millions by making their own clothing lines. Sportswear companies pay famous athletes to wear their products during games. Companies also use animated characters to advertise their products, like Ronald McDonald, Toucan Sam, Cap'n Crunch, etc. Advertisers use many ways to make us but and use their products.

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Brand Loyalty- a consumer's long term commitment to purchasing a product made by a specific company.

Consumer- a person who buys something.

Consumer Profile- characteristics and behaviour that make up a consumer of a specific product or service.

Demographic- a section of the population with certain characteristics, such as gender or age.

Endorsement- recommendation of a product, often in exchange of money.

Franchise- the right of a company to market products related to a certain character or brand.

Hype- excessive promotion of a product.

License- permission granted by a copyrigth holder to use contect of a character.

Logo- a symbol that represents a company.

Mainstream- a cmmon a idea, activity, or preference.

Slogan- short phrase used in advertisement to get attention.

Testimonial- an expression of appreciation of gratitude.

Viral- quickly and widely spread through electronic communication.