AnalyzeAdvertisementsSS15


 * Background Information: Language of Persuasion **
 * 1) Association : links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful People**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breath, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & Fuzzy**: sentimental images especially of families, kids and animals.


 * Assignment **
 * View the Super Bowl 2014 advertisements in the list below.
 * Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)
 * Then answer the questions below about the message in the advertisement on the assigned wiki page
 * 1) Who created the message? **Chobani created this message**.
 * 2) Why is this message being sent? What is your evidence? **It is being sent because Chobani wants people to buy their products. the evidence is that Chobani created an advertisement for their yogurt.**
 * 3) What is the target audience? What is your evidence? T**he target audience is all people because Chobani stated that a cup of yogurt won't change the world, but how they make it might.**
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? **This, in my opinion, is probably viewed by everyone the same because it can't be interpereted differently. My evidence is that this ad has only one direct message.**
 * 5) Which **language of persuasion** is used in the ad? Provide evidence from the ad. **A bear is getting the yogurt in the ad and taking Chobani only and destroying the rest of the store because the rest of the store has unhealthy products.**
 * 6) Would you buy the product? Why or why not? i **would buy this project because i really like greek yogurt because it taste good and is good for you.**
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where? they have their logo on the
 * lighting? (bright? dark?) its very bright but when they show their yogurt it gets even brighter.
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track thyue dont have and songs or anything but they do have the sounds of a store being destroyed
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) they dont have any celebrities in the comashell
 * costumes they don't have any costumes.
 * setting they are in a convenient store
 * other?they have a real bear in their comarshell.