My+Ads+VE


 * Assignment 1**
 * 1) View the 3 advertisements on Don't Buy It - Get Media Smart!
 * What is the target audience for the Pepsi commercial? What is the evidence?
 * What is the target audience for the Levi's commercial? What is the evidence?
 * What is the target audience for the Philip Morris commercial? What is the evidence?


 * Sample Advertisements for assignments below:**
 * Cell Phone Advertisement
 * Coca-Cola calories
 * AT&T and Rural America
 * T-Mobile NBA
 * Dr. Pepper
 * Sobe Thriller Lizard Dance
 * Gatorade
 * VW - What hands can do
 * Volkswagen
 * Adidas
 * Budweiser (2013)
 * Budweiser (voted best SuperBowl commercial ever)
 * Women's College Basketball Champions
 * Kia
 * McDonald's
 * Chrysler Detroit
 * Chips Ahoy
 * Subway


 * Assignment 2 - Advertisement**
 * 1) From the list above find an advertisement that appeals to you. Copy and paste the link to it hereKia
 * 2) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 2 Questions**
 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence? The consumers will buy the cool cars. My evidence is that the commercial is all about the car and how cool and awesome it is.
 * 3) What is the target audience? What is your evidence?The target audiences are people from the ages from 16 to about 25 because the producers are making the car look //​hip//​ or //cool// to teens and young adults.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? The other groups of people would probably think we are strange or weird because older people or people from different nationalities sometimes don't understand how we dress or how we look.
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions? I feel like i want to teach my hamster how to dance! I also want to get that car it looks cool. I feel happy and excited after watching it and its very funny.
 * 6) Would you buy the product? Why or why not? Yes I would if I had money mainly because its a cool looking car and its small enough for me.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?)
 * lighting? (bright? dark?)bright enough
 * camera angles It was looking straight at the hamsters the majority of the time.
 * distance of shot (close-up, medium, long shot) it was mostly long and medium.
 * number of shots About 50
 * sound track
 * special effects Fake/animated hamsters
 * characters (people and/or animals or animated product) hampsters
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes hippy clothes on hamsters
 * setting outside dark evening
 * other?


 * Assignment 3 - Advertisement for a different target audience**
 * 1) From the list of advertisements above, select an advertisement that is aimed at a different audience than you and your friends.
 * 2) Copy and past the link to it here:
 * 3) View the advertisement several times then answer the questions below about the message in the advertisement.


 * Assignment 3 Questions**
 * 1) Who created the message?
 * 2) Why is this message being sent? What is your evidence?
 * 3) What is the target audience? What is your evidence?
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently?
 * 5) How do you feel after seeing the commercial? How does it appeal to your emotions?
 * 6) Would you buy the product? Why or why not?
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where)
 * lighting? (bright? dark?)
 * camera angles
 * distance of shot (close-up, medium, long shot)
 * number of shots
 * sound track
 * special effects
 * characters (people and/or animals or animated product)
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?)
 * costumes
 * setting
 * other?