Ad+Group+6


 * Back to Analyze Advertisements page **


 * Initials of students in the group: **


 * Background Information: Language of Persuasion summary (see Language of Persuasion for full text) **
 * 1) **Association**: links a product, service, or idea with something already liked or desired by the target audience
 * 2) **Bandwagon**: everyone is using the product
 * 3) **Beautiful people**: good-looking, beautiful people use the product
 * 4) **Bribery**: buy something to get something else, like a discount
 * 5) **Celebrities**: famous people testimonials
 * 6) **Experts**: scientists, doctors, engineers, etc
 * 7) **Explicit claims**: tell exactly the price, ingredients, etc - and often compared to similar products
 * 8) **Fear**: if you buy the product a bad situation will not happen (bad breathe, car accident, etc.)
 * 9) **Humor**: humor attracts attention, makes us feel good and feel good about the product.
 * 10) **Intensity**: many superlatives (greatest, best, etc)
 * 11) **Plain folks**: A type of testimonial but with "regular person" just like you using the product
 * 12) **Repetition**: words and sound repeated to become more familiar to viewers
 * 13) **Warm & fuzzy**: sentimental images especially of families, kids and animals.


 * Assignment **
 * **View 5 of the Super Bowl 2014 advertisements. (see links on Huffington Post)**
 * **Select one to study in more detail. Provide the URL of the ad. (Each group will do a different ad.)**
 * **Then answer the questions below about the message in the advertisement on the assigned wiki page**

**Doritos Commercial**
 * 1) Who created the message? : Doritos created the message.
 * 2) Why is this message being sent? What is your evidence? : This message is being sent to advertise Doritos. The company wants the viewer to buy Doritos. The commercial shows a little boy saying that his time machine is powered by Doritos and the older man would have to slip the bag of Doritos through the hole in order to make the time machine work. The evidence that shows that the message was sent to advertise Doritos is that the little boy really wanted the Doritos and would go through all that work to obtain them.
 * 3) What is the target audience? What is your evidence? : I think the target audience is everyone because of how most groups of people would find this commercial cute and entertaining.
 * 4) How might different people (of different age groups, religious groups, nationalities, etc.) understand this message differently? What is your evidence? : Some people might not get the same message from the commercial depending on where they were. If they live somewhere where Doritos aren't popular, they might not relate to the commercial as well as other people would.
 * 5) Which language of persuasion is used in the ad? Provide evidence from the ad. : The language of persuasion used in this ad were humor and warm & fuzzy. We know this because the video made the viewers laugh and feel good about the product depicting humor, and it also used sentimental images such as the little boy and the dog showing the warm & fuzzy aspect of the commercial.
 * 6) Would you buy the product? Why or why not? : We would buy this product because of how entertaining the commercial was and how good the Doritos were portrayed to be.
 * 7) What creative techniques are used to attract attention of the target audience? (see bullet list below)
 * logo (when and where?) : Doritos logo appears on the bag and at the very end of the commercial.
 * lighting? (bright? dark?) : The lighting is fairly bright except in the time machine.
 * camera angles : Most angles are facing straight on to the characters, but when the man is in the time machine, the camera is pointed up.
 * distance of shot (close-up, medium, long shot) : Included all
 * number of shots
 * sound track : The sound track of this commercial is very light and happy.
 * special effects : None
 * characters (people and/or animals or animated product) : Mr. Smith- Adult man, Jimmy- Little Boy, Old man, Dog
 * celebrities (Why is this celebrity selling or demonstrating or using the product? Do you think they really use it?) : None
 * costumes : Regular clothing
 * setting : The front lawn of an old man's house; in a time machine.
 * other?