Reading+the+Media+HA



Context: I found this at magazine for teenage girls. Link: []
 * B.** Describe briefly the context in which you found it, e.g. upmarket magazine for girls, sports magazine, newspaper, etc. Provide a link to the advertisement.

C. By paying particular attention to the visual images in the advertisement and the way in which these link to the written words, write a paragraph explaining how you "read" the advertisement. You may find it useful to consider some of these factors: Paragraph Here: In this ad the colors include pinkish red and white. The framing is the lip gloss is off to the right and the text is to the left, but the word moisture is in bold and one the 3rd line. The composition is that the ad has the writing of to the left and people read left to right so that people will notice the writing as well as the product they are selling. Also, they tell you the name of the color of the lip gloss and the website where you can check out the other products that Mary Kay has. The size of the lipstick is medium so that you can read the text and so its not so overwhelming. The shot is a medium to small shot with the lip gloss off to the side. The subject matter would include teenagers or woman and it makes sense that it is on seventeen magazine because mainly girls get the magazine. The setting is just a white and pinkish background. The lighting is pretty bright. The pose is the lip gloss standing straight up. The text is advertising the lip gloss and telling you where you can find it.
 * color
 * framing
 * composition
 * size
 * type of shot
 * subject matter, including people
 * setting
 * lighting
 * pose
 * text


 * D.** Think about the connotations that you find in the images.
 * 1) Do you find these appealing? I do find this appealing because it has pink and girls like pink. Also, it looks like it will moisturize my lips with the splash of pink water.
 * 2) How do you feel they will appeal to other people, of different ages and gender? I think this appeals to girls around 12 and up, but I don't think it appeals to the boys because it is lip gloss.
 * 3) How do the images relate to the product that is being sold? The image is the product so they tell you what to look for at the store.

You will hear the expression that people are said to be "reading the media". Talk about why you think the expression" reading" is used here, when you usually associate it with written words. Answer here: When reading the media you have to look at not only the text, but the pictures because if you don't understand something the text then chances are the picture will explain the text. Sometimes you tell just by the picture what message the creator is trying to get across.
 * E. Connotations here:**