MARKETINGICS16ALV

__//**The Big Push**//__

__**Chapter 1:**__ This chapter is pretty much all about popularity and there was a lot about Justin Bieber. He is a good example of pop culture, because people love him because he is young so we can relate to him. We learned that people usually like what their friends or the cool kids like. Most kids just want to fit in, so they watch it or listen to it even if they don't like it. People use ads to promote their product, so they have to choose a theme that will spike the interest of the age most appropriate for them. Such as, if their making a remote control car as a product they will need to make it appealing to young boys. Loud and colorful. We are the ones that decide pop culture, so we are also included in a celebrities fame.

This chapter is mainly talking about advertising, as it talked about in the 1st chapter a little bit. Advertising began appearing on newspapers by the 1700's. In the late 1800's and 1900's their ads were very text heavy, unlike today's. In the same time frame, they began to exaggerate in their ads.Now, that's called false advertising and is heavily frowned upon. In the 1960's, they began to make their ads funny. Now, the world is filled with ads. Such as, on billboards, computers, shows to promote a product, and other systems to watch shows like crunchyroll (You probably haven't heard of Crunchyroll. It's a system where you can watch anime that is usually interrupted by ads at the beginning middle and end. This is only if you do not have premium). They also rely on us to spread the word of the product.
 * __Chapter 2:__**

This chapter gives us the information on how advertising works. Would you buy something knowing that someone was trying to get you to buy it? Advertising usually doesn't tell you to buy it directly. They strongly suggest it covertly. Ads usually use words such as amazing, and incredible. They also have a catchy slogan that you just can't get out of your head, which is good for them. If you get a celebrity for an ad, people would want to use something that she/he suggests. The food in ads usually have been treated in ads to look more appealing. Games that use that product, are also an effective way to get buyers, like Honeynut Cheerios create a comic strip.
 * __Chapter 3:__**

This chapter is all about targeted messages which is leaning to advertising toward a specific group of people. In the past few years advertisers have stepped up the game in appealing to kids and tweenagers, because according to their research tweens and kids can be persistent and convincing. They are persistent because they only stick to the brand that is //"in"// at the time. This is because of their insecurities. If a child is exposed to a product's logo from a young age, they will learn to think that its good and that leaves them as future customers. When a company pays to have some logo or brand in their movie or episode of a show, it's called product placement. When tweens or fans see their favorite actors wearing or using that product, they might want to buy it. When advertising the people who make the commercial use other props to replace the product, so they would be fooled and be most likely to buy it. There is also a restricted time that a commercial can be played during a child's show.
 * __Chapter 4:__**

//__**Chapter 5**__// This is about the power of celebrities. Study shows that celebrities can have a huge impact on their fans. An example is how Madonna influenced girls to wear lacy and clothes that exposed more skin. For years celebrities have made tons of money (And, in my opinion, they shouldn't get more than people who save lives on a regular basis). So, this explains how much money a celebrity gets for advertising a product. It also explains the impact that it has on the product itself. Whoever gets a celebrity for their ad wins. That's the rule this is insinuating. Yet, some celebrities advertise in less obvious ways. Like when a celeb wears it to a movie premier or photo shoot, photographers would take pictures and that gets more people wanting to buy the product. When your favorite celebrity wears something that hints that they like it, and you will want to wear what they like. This is also talks about licensing, which is when another company pays to have a licensed character make a cameo. This chapter teaches me that you have to choose the right logo for the age group that you are trying to appeal to. And, we learn about the FCC.