Marketing TM15

=**Summery**=

People or kids would usually buy items that are popular or cool in there school. Famous people who wear outfits or show of what they own are usually the best way to see products from. These kids or adults are **consumers** by buying all the products cause of famous celebrities. If there is a person who only shows emotion or behavior to one product that has lots of items it is called **consumer profile**. If a celebrity goes **viral** like Justin Beiber did then that means that lots of people enjoys him and would do anything to become him. That even means to buy all his products that he uses. Pop culture which it is called, includes aspects of culture that are widely known or appeals to a wide number of people within a society. Pop culture can also be called mass culture due to the products that want to have this famous culture. Large media companies have become more influential in recent decades. They know allow radio stations to us as much songs as they want.
 * Chapter 1-**

Early advertising Technics are used to draw other people to products. There were print ads used and now a day we use mostly TV. If a product isin't show in a true statement then they can not sell or show off the product. The government charges a company if they use it incorrectly. So the government **endorsed** the product that is false. When a product is well-known or bought it is called **hype**. The company would need also a **license** to have other copyrighted products. A product may show videos of other people doing daring things to show that it is for people who would do exciting things in there future.
 * Chapter 2-**

Product would use catchy **slogans** or **logos t**o persuade a customer. Persuasion is a main key that is used to catch attention or to make someone laugh. It only includes things like saying that they use a main ingredient or this celebrity picked it out. Other products can use your fear of uncool at school, or even bad breath so you can buy there products. They use mostly celebrities to draw attention.
 * Chapter 3-**

The products would mostly target the audience of teenagers, adults, kids, and elderly. Which is **demographic**. Advertisements tried to reach out mostly to kids because what they see and like they get. They would continually ask their parents to buy it intl they get it. The teens would usually buy there junks without even thinking. On kids TV there would be only a limit of commercial per hour. 12 minutes of commercials on weekdays and 10.5 minutes on weekends. This does not lesson the amount of advertising kids would see elsewhere. Some critics are afraid of exposure to online ads especially. Many product companies used **product placement** for programs to kids.
 * Chapter 4-**

Celebrities have influenced all of us to buy products or copy their looks. They would tell people tips of what to wear or even say. Celebrities would make little money to endorse product from other companies. Companies would hire famous athletes, celebrities, and stars to go on TV shows, magazines, and movies. Celebrates would make more money by selling their music or products. Viewers would usually buy a product cause of the star and not cause they like it them selves. Companies would license people to use their products.
 * Chapter 5-**